An Insiders Guide to Social Media


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An Insiders Guide to Social Media

  1. 1. GEN33: An Insider’s Guide to Social Media Amanda O’Brien Hall Web Services
  2. 2. CPE Credit <ul><li>In order to receive CPE credit for this session you must be present for the entire session. </li></ul><ul><ul><li>Session code: <Presenter enter session code here> </li></ul></ul><ul><ul><li>Recommended CPE credit = 1 <Presenter changes this to 1 for 60 min sessions, 1.5 for 90 min sessions, 1.5 for 75 min sessions and 2 for 120 min sessions> </li></ul></ul><ul><ul><li>Delivery Method = Group Live </li></ul></ul><ul><ul><li>Field of Study = Specialized Knowledge and Applications </li></ul></ul><ul><li>Visit the Continuing Professional Education kiosks to enter CPE credit during the conference. </li></ul>
  3. 3. Introduction <ul><li>This presentation will be available online after the conference. You will receive an email for the Insights session Website approximately 4 weeks after Insights. </li></ul><ul><li>[email_address] </li></ul>Amanda O’Brien VP of Marketing Hall Web Services
  4. 4. Learning Objectives <ul><li>After participating in this session, you will be able to: </li></ul><ul><ul><li>Decide if your business should be participating in social media </li></ul></ul><ul><ul><li>Gain efficiency </li></ul></ul><ul><ul><li>Find communities that matter </li></ul></ul><ul><ul><li>Have a strategy and plan for measuring your efforts </li></ul></ul><ul><ul><li>Cut through the hype and get back to work </li></ul></ul>
  5. 5. What is Social Media? <ul><li>Conversations happening online </li></ul><ul><li>Relationship building </li></ul><ul><li>Word-of-mouth marketing with a new twist </li></ul>
  6. 6. Why is Social Media Important? <ul><li>Research buying </li></ul><ul><li>Building trust online </li></ul><ul><li>Getting your content out </li></ul><ul><li>Old marketing channels are not working </li></ul>
  7. 7. Should you be using Social Media? <ul><li>Can you integrate with your other marketing efforts? </li></ul><ul><li>Do you have the necessary resources in-house? </li></ul><ul><li>Are your customers and partners there? </li></ul>TAKEAWAY: Listen First – Talk Second Twitter Search | Google Blog Search | LinkedIn
  8. 8. Clearly Define Your Niche <ul><li>Smaller the niche – the less competition </li></ul><ul><li>Master of everything is a master of nothing </li></ul><ul><li>Find a new media travel agent </li></ul>Photo credit:
  9. 9. Choosing the right sites to participate in <ul><li>Where is your audience? </li></ul>Photo credit:
  10. 10. Resources You Need In-House <ul><li>Content, content and more content </li></ul><ul><ul><li>Think like a publisher </li></ul></ul><ul><li>Website, Links, Blog, News </li></ul><ul><li>Time </li></ul><ul><li>Business knowledge </li></ul>
  11. 11. How much time is this going to take? <ul><li>Depends </li></ul><ul><li>What are your goals? </li></ul><ul><li>30 minutes twice a day? </li></ul><ul><li>1, 1, 1 </li></ul><ul><ul><li>Post one thing a day </li></ul></ul><ul><ul><li>Reply to one thing a day </li></ul></ul><ul><ul><li>Share one thing a day </li></ul></ul>Photo credit:
  12. 12. Time Savers <ul><li>Set up Google Alerts </li></ul><ul><li>Use URL shortener to track links ( </li></ul><ul><li>Use applications that make your life easier not that have the shiniest buttons </li></ul><ul><li>Don’t try to be everything, everywhere </li></ul><ul><li>Own your chosen space </li></ul>
  13. 13. Tweetdeck
  14. 14. Define Strategy and Goals <ul><li>What are you trying to accomplish in this space? </li></ul><ul><ul><li>Increase brand awareness </li></ul></ul><ul><ul><li>Build relationships with industry leaders </li></ul></ul><ul><ul><li>Sell more products </li></ul></ul><ul><ul><li>Establish yourself as an expert </li></ul></ul>
  15. 15. Social Media Worth Caring About <ul><li>The big social media sites you should be a part of or at least know about </li></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>YouTube </li></ul></ul>
  16. 16. Blogging <ul><li>Frequency more important than length </li></ul><ul><li>One complete thought </li></ul><ul><li>Social Media Hub </li></ul><ul><li>Read – use an RSS reader </li></ul>TAKEAWAY: Use an RSS reader
  17. 17. Twitter <ul><li>140 characters - microblog </li></ul><ul><li>Define your niche and stick to it </li></ul><ul><li>Think before you tweet </li></ul><ul><li>Use hashtags (#insights10) and search </li></ul>
  18. 18. Facebook <ul><li>Largest social network </li></ul><ul><li>Businesses have fan pages </li></ul><ul><li>Free analytics </li></ul><ul><li>RSS feed your blog into Notes section </li></ul>TAKEAWAY: Facebook Advertising
  19. 19. LinkedIn <ul><li>Business social network </li></ul><ul><li>7 years old – keeping up with the Jones’ </li></ul><ul><li>Online rolodex of trusted business associates </li></ul><ul><li>Groups – Start your own </li></ul><ul><li>Questions and Answers </li></ul>TAKEAWAY: Subscribe to LinkedIn Answers RSS
  20. 20. YouTube <ul><li>Second largest search engine behind Google </li></ul><ul><li>Videos show up in search results </li></ul><ul><li>Visual learners </li></ul>TAKEAWAY: Own search terms and add video to your blog. Add short description of the video and embed the YouTube player. Photo credit:
  21. 21. Is this working? <ul><li>Reach </li></ul><ul><ul><li>All things numbers </li></ul></ul><ul><li>Engagement </li></ul><ul><ul><li>Time interacting with content </li></ul></ul><ul><li>Conversion </li></ul><ul><ul><li>Sales, leads, forms filled out, contact </li></ul></ul>
  22. 22. Google Analytics <ul><li>What to look at </li></ul><ul><ul><li>Traffic sources </li></ul></ul><ul><ul><ul><li>Where are people coming from? </li></ul></ul></ul><ul><ul><li>Bounce rate per site </li></ul></ul><ul><ul><ul><li>What sites are sticky? </li></ul></ul></ul><ul><ul><li>Pages visited </li></ul></ul><ul><ul><ul><li>What content is most valuable? </li></ul></ul></ul><ul><ul><ul><li>Reason for adding unique pages </li></ul></ul></ul>
  23. 24. Location Based Social Networking Sites <ul><li>Pros and Cons </li></ul><ul><li>Dos and Don’ts </li></ul>
  24. 25. Customer Service with Social Networks <ul><li>Customer service is the new marketing </li></ul><ul><li>Listening more important than talking </li></ul>
  25. 26. Talent Management and Social Networks <ul><li>Is your company facebook status worthy? </li></ul><ul><li>Tim Sanders on the War for Talent </li></ul>
  26. 27. Questions?
  27. 28. Summary <ul><li>[email_address] </li></ul><ul><li>Booth # 517 </li></ul>
  28. 29. Your Feedback is Important to Us! <ul><li>Please complete the evaluation form for this session. </li></ul><ul><li>Your feedback helps us improve future sessions and presentation techniques. </li></ul><ul><li>Please include your session code on the evaluation form : <presenter enters session code here> </li></ul><ul><li>Contact Information: <Presenter enters contact information here, if desired, or deletes this bullet.> </li></ul><ul><li>Thank you for your participation. </li></ul>