It’s about Connecting People by Crystal Olig & Rachel Globus Event Solutions @sparklegem | @mediajunkette Social Media & E...
Why does social media make sense for events?
How can event pros use  social media?   <ul><li>To strengthen your events </li></ul><ul><li>To strengthen your career, per...
How Facebook Can Strengthen your Events   <ul><li>Increase engagement </li></ul><ul><ul><li>Invite friends </li></ul></ul>...
Facebook Case Study:  Event Solutions Conference & Tradeshow 2009
Facebook Case Study:  Event Solutions Conference & Tradeshow 2009
Facebook Case Study:  Event Solutions Conference & Tradeshow 2009
Facebook Case Study:  Event Solutions Conference & Tradeshow 2009
Facebook Case Study:  Event Solutions Conference & Tradeshow 2009
Facebook Case Study:  Event Solutions Conference & Tradeshow 2009
Facebook Case Study:  Event Solutions Conference & Tradeshow 2009
How Twitter Can Strengthen  your Events   <ul><li>Ask prospective attendees for input </li></ul><ul><li>Get attendees conn...
<ul><li>Engage attendees through commenting on sessions, speakers </li></ul><ul><li>Attendees can follow more than one ses...
Twitter Case Study:  Event Solutions Conference & Tradeshow
Twitter Case Study:  Event Solutions Conference & Tradeshow <ul><li>Started tweeting: Jan. 28, 2009 </li></ul><ul><li>Foll...
<ul><li>Live tweet Spotlight Awards, contests </li></ul><ul><li>Meet up during Conference </li></ul><ul><li>Share pictures...
What We Got out of It   <ul><li>Twitter was no. 1 referring site to website during Feb. 22-26 </li></ul><ul><li>Influentia...
Twitter Case Study:  Event Solutions Conference & Tradeshow
Twitter Case Study:  Event Solutions Conference & Tradeshow
Twitter Case Study:  Event Solutions Conference & Tradeshow
<ul><li>Continue engagement with brand after the show </li></ul><ul><li>Twitter is now no. 5 referrer to  event-solutions....
What We Got out of It
Twitter Case Study:  BusyEvent
How BusyEvent Used Twitter   <ul><li>Pre-event promotion publicizes event Twitter account </li></ul><ul><li>Account used t...
What They Got out of It   <ul><li>> 7,000 tweets, SMS sent during conference </li></ul><ul><li>Reduced check-in wait time ...
Want to find out more? Brian Slawin @BusyEvent busyevent.com
<ul><li>Virtual portfolio for a visual industry: photos and video </li></ul><ul><li>Engage clients, prospects, partners in...
<ul><li>Find new resources & ideas </li></ul><ul><li>Connect with a community of peers & experts </li></ul><ul><li>Get ins...
But How Does this Get Me Business/Attention?   <ul><li>WOM. </li></ul><ul><li>Thought leadership. </li></ul><ul><li>It’s a...
Rules to Tweet By   <ul><li>Be  useful . </li></ul><ul><li>Nurture  relationships . </li></ul><ul><li>Tweet  judiciously ....
Industry leadership
Industry leadership
Connect <ul><li>Crystal Olig | Rachel Globus </li></ul><ul><li>@sparklegem | @mediajunkette </li></ul><ul><li>event-soluti...
Always leave ‘em laughing
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Social Media & Events

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buzz, PR, event marketing, industry leadership, attendee engagement, Twitter, Facebook, case studies, expert positioning, logistics, crowdsourcing, meetups, meetings, fundraisers

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  • Events are about connecting people on a very real, personal, face to face level – which is exactly what social media enables. Conversations in real time, but ultimately you have to meet the people and have a dialog. “Oh, you’re @wyliemac!” Ok.
  • Who this is applicable for: Events for small businesses, promotions, associations, nonprofit events.
  • Twitterfall of tweets and images from Flickr, localized events coming together to share pics, consistent messaging, shared purpose, ideas
  • Social Media & Events

    1. 1. It’s about Connecting People by Crystal Olig & Rachel Globus Event Solutions @sparklegem | @mediajunkette Social Media & Events:
    2. 2. Why does social media make sense for events?
    3. 3. How can event pros use social media? <ul><li>To strengthen your events </li></ul><ul><li>To strengthen your career, personal brand, organization </li></ul>
    4. 4. How Facebook Can Strengthen your Events <ul><li>Increase engagement </li></ul><ul><ul><li>Invite friends </li></ul></ul><ul><ul><li>Post & tag photos </li></ul></ul><ul><ul><li>Post video </li></ul></ul><ul><ul><li>Create discussions about products, speakers, content </li></ul></ul><ul><ul><li>Discuss topics after the event — maintain brand engagement </li></ul></ul>
    5. 5. Facebook Case Study: Event Solutions Conference & Tradeshow 2009
    6. 6. Facebook Case Study: Event Solutions Conference & Tradeshow 2009
    7. 7. Facebook Case Study: Event Solutions Conference & Tradeshow 2009
    8. 8. Facebook Case Study: Event Solutions Conference & Tradeshow 2009
    9. 9. Facebook Case Study: Event Solutions Conference & Tradeshow 2009
    10. 10. Facebook Case Study: Event Solutions Conference & Tradeshow 2009
    11. 11. Facebook Case Study: Event Solutions Conference & Tradeshow 2009
    12. 12. How Twitter Can Strengthen your Events <ul><li>Ask prospective attendees for input </li></ul><ul><li>Get attendees connected for free </li></ul><ul><li>PR: Promote your event (before & during) and build buzz </li></ul><ul><li>Instantly message out information (before & during), materials </li></ul><ul><li>Obtain real-time feedback from attendees, pre- & post-event polling </li></ul>
    13. 13. <ul><li>Engage attendees through commenting on sessions, speakers </li></ul><ul><li>Attendees can follow more than one session </li></ul><ul><li>Provide customer service for registration, answer attendee questions </li></ul><ul><li>Quickly schedule meetups during conferences </li></ul><ul><li>Broaden event community </li></ul><ul><li>Increase engagement via Twitter feeds on-site </li></ul>How Twitter Can Strengthen your Events
    14. 14. Twitter Case Study: Event Solutions Conference & Tradeshow
    15. 15. Twitter Case Study: Event Solutions Conference & Tradeshow <ul><li>Started tweeting: Jan. 28, 2009 </li></ul><ul><li>Followers: 2,700+ </li></ul><ul><li>Event hashtag: #escs09 </li></ul>
    16. 16. <ul><li>Live tweet Spotlight Awards, contests </li></ul><ul><li>Meet up during Conference </li></ul><ul><li>Share pictures from trade show floor </li></ul><ul><li>Spread the word to local community about show </li></ul><ul><li>Share video from Conference </li></ul><ul><li>Discuss lessons learned in education classes </li></ul><ul><li>Share breaking show news </li></ul><ul><li>Share ideas from trade show floor </li></ul>Twitter Case Study: Event Solutions Conference & Tradeshow How ES09 Used Twitter
    17. 17. What We Got out of It <ul><li>Twitter was no. 1 referring site to website during Feb. 22-26 </li></ul><ul><li>Influential people buzzed about the conference </li></ul><ul><ul><ul><li>@GloNelsonCSEP 2,470 followers </li></ul></ul></ul><ul><ul><ul><li>@lvwedconcierge 343 followers </li></ul></ul></ul><ul><ul><ul><li>@danzisko 242 followers </li></ul></ul></ul><ul><ul><ul><li>@mattwarren 249 followers </li></ul></ul></ul><ul><ul><ul><li>= reach of 3,300 people </li></ul></ul></ul>Twitter Case Study: Event Solutions Conference & Tradeshow
    18. 18. Twitter Case Study: Event Solutions Conference & Tradeshow
    19. 19. Twitter Case Study: Event Solutions Conference & Tradeshow
    20. 20. Twitter Case Study: Event Solutions Conference & Tradeshow
    21. 21. <ul><li>Continue engagement with brand after the show </li></ul><ul><li>Twitter is now no. 5 referrer to event-solutions.com </li></ul>What We Got out of It
    22. 22. What We Got out of It
    23. 23. Twitter Case Study: BusyEvent
    24. 24. How BusyEvent Used Twitter <ul><li>Pre-event promotion publicizes event Twitter account </li></ul><ul><li>Account used to publicize speakers, offer discounts </li></ul><ul><li>Attendees given option to follow event Twitter account at registration </li></ul><ul><li>Messaging at check-in kiosk screens, on badges, event staff shirts, swag bags, etc. </li></ul><ul><li>Digital signage shows conversation (“wiffiti”) </li></ul>
    25. 25. What They Got out of It <ul><li>> 7,000 tweets, SMS sent during conference </li></ul><ul><li>Reduced check-in wait time from 7 min to 30 sec </li></ul><ul><li>Organizers stemmed significant issues immediately </li></ul><ul><li>Ad-hoc meetings </li></ul><ul><li>Communications costs halved (savings: $7,000+) </li></ul><ul><li>Twitter stream became a revenue source for producer (approx. $12,000) </li></ul>
    26. 26. Want to find out more? Brian Slawin @BusyEvent busyevent.com
    27. 27. <ul><li>Virtual portfolio for a visual industry: photos and video </li></ul><ul><li>Engage clients, prospects, partners in your brand </li></ul><ul><li>Connect with colleagues in a more casual context </li></ul><ul><li>Voice, voice, voice. Be a person people want to work with. Be yourself. </li></ul>How Facebook Can Strengthen your Business/Career
    28. 28. <ul><li>Find new resources & ideas </li></ul><ul><li>Connect with a community of peers & experts </li></ul><ul><li>Get instant info for site selection, vendors </li></ul><ul><li>Find out what others are saying about your company, venues, issues, etc. </li></ul><ul><li>Add social media to skill set you offer clients </li></ul><ul><li>Market your experience to the industry </li></ul><ul><li>Connect with media </li></ul>How Twitter Can Strengthen your Business/Career
    29. 29. But How Does this Get Me Business/Attention? <ul><li>WOM. </li></ul><ul><li>Thought leadership. </li></ul><ul><li>It’s about catalyzing relationships. </li></ul><ul><li>It’s about nurturing relationships. </li></ul><ul><li>It should be part of your overall marketing mix. </li></ul>
    30. 30. Rules to Tweet By <ul><li>Be useful . </li></ul><ul><li>Nurture relationships . </li></ul><ul><li>Tweet judiciously . </li></ul><ul><li>Retweet judiciously . </li></ul><ul><li>Content is king. </li></ul><ul><li>Don’t worry if you miss something. </li></ul><ul><li>There’s a tool for that. </li></ul><ul><li>Don’t go down the rabbit hole . </li></ul>
    31. 31. Industry leadership
    32. 32. Industry leadership
    33. 33. Connect <ul><li>Crystal Olig | Rachel Globus </li></ul><ul><li>@sparklegem | @mediajunkette </li></ul><ul><li>event-solutions.com </li></ul><ul><li>email: Crystal.a.olig@gmail.com </li></ul><ul><li>linkedin .com/in/crystalolig </li></ul><ul><li>facebook .com/crystalolig </li></ul><ul><li>slideshare .net/crystalaolig </li></ul><ul><li>blog: whygeny.wordpress.com </li></ul><ul><li>blog twitter: twitter.com/whygeny </li></ul>
    34. 34. Always leave ‘em laughing

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