The document discusses how search engines work and provides best practices for search engine optimization (SEO). It explains that search engines use web crawlers or spiders to discover and index web pages by following links. Pages are then ranked based on relevance and popularity, with relevance determined by how well the content matches user search queries and popularity based on links and mentions from other websites. The document provides tips for SEO such as conducting keyword research, using descriptive titles and text, optimizing link structure and avoiding technical issues that could interfere with search engine crawling.

1. How Search Works Hall Web Services

4. It Starts With the Internet.

5. How Web Pages Work Gimme! Okay!

6. How Search Changes Things “ Accountingsoftware” “ Accounting software ” -- I think I've heard of that before! Would one of these help? Let me see...

7. Here come... Spiders! I'm not as scary as I look...

8. Links Are Important I've got my work cut out for me...

9. How Does It Rank?

10. Relevance What's on your site (content) Popularity What people say about you (links)‏ Thanks to Rand Fishkin: http://www.seomoz.org/article/bg2

11. The Big Picture You are here

12. You don't need to be #1 for everything. You need to be #1 for what matters.

15. Speed Bumps and Road Blocks Argh! Again, thanks to Rand Fishkin: http://www.seomoz.org/article/bg2

21. Learn More! Web Vision Blog - http://www.hallme.com/blog Webinars – http:// www.hallme.com /webinars Follow Hall on Twitter - @ Hall_Web Call us! 1-877-425-5932 (HALL-WEB)‏ Email me: [email_address] QUESTIONS?