Take Your Business to the Next Level with Social Media


Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Take Your Business to the Next Level with Social Media

  1. 1. Take Your Business to the Next Level with Social Media<br />Amanda O’Brien | Hall Internet Marketing<br />
  2. 2. Introduction<br />Amanda O’Brien, VP of Marketing at Hall Internet Marketing<br />This presentation will be available online after the conference. You will receive an email for the Summit session website approximately 1-2 weeks after Summit. <br />Follow Sage on Twitter: @Sage_Summit<br />Use the official Summit hashtag: #SageSummit<br />Follow me on Twitter: @hall_web and @amanda_pants<br />
  3. 3. HI!<br />
  4. 4. How popular is social media?<br />3.5 billion pieces of content shared on Facebook each week<br />96% of 18-35 year olds are on a social network<br />78% of consumers trust peer recommendations<br />30 million tweets per day<br />If Facebook was a country, it would be the third largest country in the world<br />http://engaugemedia.com/the-numbers-dont-lie/<br />
  5. 5. Businesses are using social media to connect with people…<br />Photo credit: http://www.flickr.com/photos/thisparticulargreg/362937046/<br />
  6. 6. But is it moving their bottom line?<br />or<br />
  7. 7. Social Media is more about building relationships<br />
  8. 8. Not an advertising platform<br />Crafted<br />One way<br />Set it and forget it<br />Photo credit: http://www.flickr.com/photos/colleen-lane/4989879947/<br />Social Media is about building relationships<br />
  9. 9. Each person is personalizing their internet experience<br />Photo credit: http://blog.franciscocosta.com/2010-with-a-tin-foil-hat.html/<br />Social Media is about building relationships<br />
  10. 10. Start with a plan<br />Photo credit: http://www.flickr.com/photos/jakeandlindsay/5524669257/<br />
  11. 11. Social Media Goals<br />Decide what success is<br />More inbound traffic<br />Website conversions<br />More mentions<br />Better search rankings<br />Establish yourself as an expert<br />“You’ve got to be very careful if you don’t know where you are going, because you may never get there.”<br />
  12. 12. Social Media Plan<br />Create measurable goals and a plan to get there<br />
  13. 13. Social Media Strategy<br />How are you going to get from where you are to your goals<br />What will you measure along the way?<br />How much time are you going to set aside?<br />What tools are you going to use?<br />Rank higher for a search term<br />Where are you now for that term?<br />Site optimized for that term?<br />Need inbound traffic<br />LinkedIn Answers, search twitter, answer and refer<br />Blog posts on topic<br />Mentions, RTs, Inbound traffic<br />Where am I now?<br />
  14. 14. Stand out from the crowd <br />
  15. 15. Vanilla doesn’t move the ticker<br />Photo credit: http://www.flickr.com/photos/pinksherbet/3398923323/<br />Stand out from the crowd<br />
  16. 16. What makes you different from your competition?<br />How can you use that to your advantage<br />Location<br />Methodologies<br />Customer Service<br />Products<br />Speed<br />Your network<br />Cost<br />Experience<br />What do your most loyal customers say?<br />Photo credit: http://cheezburger.com/View/3495816192/<br />Stand out from the crowd<br />
  17. 17. Start with one thing (or two) and do it well<br />When you are ready, move on to the next<br />The most important platform is the ones your customers are on<br />
  18. 18. Optimize social media efforts – smarter and more efficiently<br />Photo credit: http://www.flickr.com/photos/skinnyde/12980283/<br />Stand out from the crowd<br />
  19. 19. Determine what is working<br />What is bringing traffic to your site?<br />What times of day are working?<br />What can you automate?<br />Stand out from the crowd<br />
  20. 20. Mix up your content<br />Space your posts out over time<br />Mix up the types of content<br />Ask questions, request feedback<br />Stand out from the crowd<br />
  21. 21. Think before you post<br />Know your keywords<br />Think about the newsfeed, not your wall or page<br />Stand out from the crowd<br />
  22. 22. Target the right people<br />Build on current relationships<br />Identify pain points of your customers<br />Update geographically<br />Stand out from the crowd<br />
  23. 23. I want to go viral!<br />
  24. 24. Create content for your website<br />More of what is ‘working’ less of what isn’t<br />Say the same thing but differently<br />Reuse content you already have<br />Analytics<br />Referring traffic<br />Content views<br />
  25. 25.
  26. 26. Drive traffic to your website<br />
  27. 27. Social Media keeps changing<br />Terms and conditions<br />What is hot<br />Drive traffic to your website<br />
  28. 28. Regularly post content on your site, use social media to get them there<br />Blog posts<br />eBooks<br />Webinars<br />PDFs<br />Drive traffic to your website<br />
  29. 29. Create landing pages and goals for them<br />Pages that encourage a conversion<br />Drive traffic to your website<br />
  30. 30. Get people on your property<br />Get them to convert on your website<br />See their activity<br />Drive traffic to your website<br />
  31. 31. Strengthen Relationships with customers & potential buyers <br />Interact and share content from other people<br />Tailor your message to specific target markets<br />Test Facebook advertising to see how many of the people you are trying to reach are on Facebook<br />
  32. 32. Website visitors into customers<br />Website conversion<br />How to Best Manage and Grow Your Website for Lead Generation with Jenika July 12 at 10:00am.<br />Give them an action to take<br />Content for different users<br />Researchers<br />Current customers<br />Purchasers<br />
  33. 33. To do now: Reorganize your social media efforts <br />Build out your business Facebook page, like other pages, use as a news aggregator and participate as your company<br />Using a personal page? Create lists<br />Clean up your Twitter account with a service like manageflitter – less about numbers and more about who<br />Lay out the welcome mat on your website and set up goal conversions in analytics<br />Figure out where you want to be and set expectations!<br />
  34. 34. What is next? <br />Mobile<br />Personalized internet experiences<br />Social Media backlash?<br />Google+<br />
  35. 35. Summary<br />You need to have a plan in place to reach your goals<br />Work social media into your companies culture<br />Word of mouth marketing with new tools<br />Measure your results as you go<br />Stick with what works<br />Find a social media travel agent<br />
  36. 36. Your Feedback is Important to Us!<br />Please visit a Sage SummitSurvey kiosks to complete the evaluation form for this session. <br />Remember each completed survey form is another entry for one of three iPad drawings.<br />Your feedback helps us improve future sessions and presentation techniques. <br />Please include your session code on the evaluation form: 8612<br />
  37. 37. Contact Information<br />Presenter Contact Information:<br />Amanda O’Brien<br />Hall Internet Marketing<br />amanda@hallme.com<br />@amanda_pants<br />Follow Sage on Twitter: @Sage_Summit<br />Use the official Summit hashtag: #SageSummit<br />Thank you for your participation.<br />