1. Georgia Fielding
Research and Planning – Institutions
The first company I am going to be researching is Billboard Magazine. Billboard is part of a
Conglomerate.
The Conglomerate of Billboard magazine is Guggenhaim. This company then owns Prometheus
Global Media along with DC (Dick Clarke Production) and Transparent Value. Prometheus GM
created Billboard Magazine along with Adweek, Clio Awards and Film Expo Group.
Billboard Magazine was first published 1st November 1894. It was founded by William H Donaldson
and James Hennegan based in New York City, U.S. It was originally titled Billboard Advertising and it
was a trade paper for the bill posting industry. Billboard Magazine produce magazines including
news on Pop, Hip-Hop, Country, EDM and Latin music genres. They also write about Fashion,
Celebrities and Music Festivals. They have a constant Billboard Chart which keeps everyone up to
date on the top 100 at the moment.
Billboard Magazine is supported by a synergy of other companies also owned by Prometheus GM
such as The Hollywood Reporter, Adweek, Clio Awards and Film Expo Group. All these companies
would help promote billboard for example Adweek may help advertise Billboard Magazine because
they are owned by the same company. Billboard Magazine is also in partnership with Backstage and
SonicBids. Backstage is a talent agency which works alongside billboard and SonicBids is a gig
booking website which helps artists find gigs to perform at.
2. Georgia Fielding
Secondly I am going to analyse VIBE Magazine. They are managed by Spin Media who are a
Corporation. This means they are an independent company who aren’t under management of
anyone else.
Vibe magazine was launched in 1993 by Quincy Jones. It was created in partnership with Time Inc.
which is a New York based magazine publishing business. Vibe magazine was originally called
Volume but got changed to Vibe by the co-founding editor. The recent magazine issues focus on
publishing magazines based on current R’n’B music. They include News, Music, Entertainment and
Style in their magazines and have branched out and created Vibe Awards to complement their
magazine.
