2. How do brands profile their
audiences?
Brands use viewer profiling to distinguish who
they are aiming their product. The brands tend
to group society for example age groups, gender
and hobbies. Today I started making notes on
who I think we should be aiming our film
opening to. I started by researching by looking
at brands that are already on the market and
who they aim their product at.
3. KISS FM
KISS is an iconic youth brand, which began life as a pirate station driving the
dance and urban revolution. KISS introduced DJ’s like Judge Jules, Danny
Rampling, Roger Sanchez, Spoony and Trevor Nelson and never stopped
providing that passion, innovation and desire to break new ground, ensuring
all the best new artists and DJ’s play their music on KISS with over 40 hours of
specialist programming.
KISS showcases Drum & Bass, R&B, Hip Hop, Dance, Garage, Dubstep, Deep
House and Nu Disco and are always on the next big sound. Shortee Blitz and
DJ MK, Majestic, DJ EZ, DJ Swerve, DJ Hype, Sinden, WideBoys and DJ Pioneer
all represent their music on KISS FM UK and the KISS Fresh channel
showcases even more of the hottest and newest tunes with DJs like Ray Fox,
Tough Love, DEVoultion etc and the KISSTORY channel provides 24/7 old skool
& anthems.
4. TOPSHOP
Their product was described as being targeted at 15-30 year old
females. Also thought to be 'the latest fashions at affordable prices'.
‘The management process responsible for identifying, anticipating and
satisfying customer requirements profitably.’
• Ø 15 – 30 Year old females
• Ø Who like pubbing, clubbing and have a sense of fun
• Ø Driven by a need to be fashionable and trendy
• Ø Like all trend setting magazines
• Ø Should remain loyal customers if the retailer maintains a
reputation for being fashionable
5. Target Audience
After some further research about finding a target
audience I found that these are some of the main
points of finding your audience for your band:
• Look at the age and gender of the people who
would use your product ( take a survey).
• Find out your consumers income levels, this will
make it easier to price your product.
• Notice the status of your target audience (
family,single,children).
6. Bauer Media Example
Researching this area demonstrates that
everyone including mass media produces for
example Bauer media group. They use clear
representation displaying gender in a colorful
and useful way by using diagrams as a
marketing strategy.
8. Maslowe’s Hierarchy of Needs
Another example of a large media group using
different marketing strategy's is Maslowe and
his Hierarchy of Needs.
It is presented in a triangle and at the base
working its way up is the idea of what Maslowe
believes are his audiences needs and in that
order and that the lower needs must be met
before anything else.
10. My Target Audience
I started looking into what other brands my target audience
are interested in. Before I create my own for my AS
Foundation Production I need to look into what my target
audience will be. I have decided that I need to work out how
my film will fit in with competing films.
• Who is my target audience?
• Age: 16-35
• Gender: Male and Female
• Nationality: British
• Into fast moving thriller/crime films that also involve
themes of mental health problems (psychological thrillers).
