1. Rihannas Loud album digipak uses a limited scale of colour, using mostly reds and pinks.
These colours have connotations of love and passion, this could suggest the album will
feature songs about falling in love. The images within the digipak are mid shots of Rihanna
herself, this establishes immediately the music artist and style of music. The images are
edited emphasise the bold colours within the mise en scene, although the colours are subtle
they are still emphasised through the edit.
The red lips and red hair compliment each other and these features are commonly
exaggerated within posters, music videos and films. The colours and images suggest that the
album is aimed at teenage girls. The imagery also uses roses, stereotypically linked to the
female gender and love music genre. I do not feel the digipak contains any narrative, I think
it's just about Rihanna having fun. The expression in Rihannas face suggest she could be
upset, with her eyes closed. The White non serif font is complimentary to the photographs
used, making the digipak look elegant. The font works well with the imagery and makes the
digipak look slightly artistic.
The image at the top is of Rihanna lay in a bed of roses. It could be emplied that she is
trying to portray a message as roses have thorns even though they look nice. Overall I think
Rihanna successfully emphasises the representation of woman being delicate or fragile, like
the roses. Although she could be saying that women are strong, metaphorically lying in a
bed of roses.
