This is my analysis of the Rihanna Digipack

1. Analysisof CD Digipacks number 1
Rihanna:Loud
Genre:Pop/RnB
Characters– Rihannaappears
veryprovocative onthe back
coverof the albumas she is
showingalot of skindue to the
lack of clothing.Here she is
portrayinga stereotypical
representationof the female
genderinthe musicindustryas
she will appearveryattractive to
audiences.Anotherthingon
whichsymbolisesstereotypical femalerepresentationsisthe redlipstick,thishasconnotationsof
romance and love,anditis alsothe most provocative choice of colour.She isveryheavilymade up
withthe lipstickandlongeyelasheswhichare anotherstereotypical representationof the female
genderwhichshe isfollowing.She islookingdownonthe fontcoverof the albumwhichsuggests
submissivenessasopposedtothe backcoverwhere she ismakingdirectaddresstothe audience;
thisagainhighlightsthe factthatshe isfollowingastereotypicalfemale image.
Narrative events –the inside coverof the album
couldsuggestthe more passionate side of love as
she issituatedinan ivoryweddingdress.The use of
the weddingdressonthe couldsuggestthatshe has
beeninlove/marriedandthe frontcovercould
highlightthe factthatshe has had herheart broken
inthe pastas she has a submissive expression,the
back covercouldthensuggestthat she has moved
on and hasturneda new leaf.Onthe other hand,
the back covercould suggestthe more sexual sideof
love asshe iswearinga lackof clothingandher
bodylanguage isalsoverysuggestive.The album
back coverof the albumsuggestsanAmerican
narrative as there isan Americanflaginthe backgroundof the image.She alsolooksas if she issat
on a stage whichhas connotationsof the showgirl occupation.
Iconography – Throughoutthe imagesonthisalbum, Rihannaispresentedamongstavastamount
of the colourred. She has redhair, redlipsticks,andissurroundedbymanyredroses,evidentially
thismakesherseemverylustful andprovocative.The redrosesare massivelyiconicof the theme of
love alongwiththe ivorycolouredweddingdress;thisis alsoiconicof romance.There isan
Americanflaginthe backgroundwhichisobviouslyiconicandgivesthe audience anideaof where
she is.As well asRihanna’sredhairbeinga connotationof love,itisalsosuggestingthatshe hasa

2. sense of uniquenessasshe isgoingfora veryalternative lookwhichisachange whichishappening
inthe musicindustry,abnormal haircoloursare now becomingatrendwhichalsoinfluences
audiencestoact on this,followingthe actionsof theirfavourite artists.
Setting– The settingof the albumis suggestedtobe inAmerica,thisisdue tothe Americanflag
situatedinthe backgroundonthe back cover.Rihannalookslike she isposingasa showgirl ona
stage as there iswoodenfloorandcurtainsaroundher.Her bodylanguage here isalsovery
provocative andsuggestivewhichstrengthensthisidea.The inside coversuggeststhe settingof a
lustful andromanticweddingdue tothe redrosesinthe backgroundand the choice of outfitbeing
an ivoryweddingtype dress.
Technical andaudio codes- the imagesof Rihannaonthe CD digipackhave beenshotusinglow key
lightingwhichmakesherface standout,there isalsoa shadow shownbehindherwhichgivesthe
image a romanticfeel.There issymmetryonthe image onthe coverof the albumassher face is
directlyinthe middle of the frame.There isalsoasoft focuseditonthe image whichmakesher
seemlustful andromantic.