1. Genre elements Conventions
Characters –
representations,
stereotypes, behaviour,
body language, specific
actors/stars
There is only one character on the CD cover which is Rihanna. This is quite
stereotypical of a female artist in this genre of music, as they like to show
themselves off with their music as a way of promoting it and selling more Cd’s.
in all of the images throughout the digi pack Rihanna seems to be wearing red
lip stick in each shot, this could give the audience an idea about what this album
is about. Red is normally used as a symbol of love. In one of the images Rihanna
has her eyes closed and her lips pouted. This is stereotypical of a female artist in
this genre of music as the image could be seen as quite sexual.
Narrative events –how is
the narrative ordered and
structured?
The pictures of Rihanna are enigmatic. The images makes the audience want to
find out more about the story behind it and why she is posing like that. It makes
the audience question, who it is for? If it is for a loving relationship or to get
other people’s attention. For example in one of the pictures Rihanna is lying
down in a bed of red roses in a dress that seems to be like a traditional wedding
dress. Her expression on her face looks quite sad and this image makes you
want to find out more about why she is there and what has happened. In
contrast to that on the back page we can see Rihanna in a pair of denim shorts
and a crop top. This is more stereotypical of the genre of music. On the back
image she looks as though she is on a stage ready to perform. This is a lot more
relatable to the audience than any of the other images.
Iconography – props,
symbolic codes
One prop that is used that stands out is the wedding dress that Rihanna is
wearing in one of the images. This makes the audience associate the album with
love and happiness but then in contrast to that Rihanna is lay down looking sad.
Therefore the album could be about the sadness from loss of love. Another prop
that is used on the back image is a stool. This looks at though this is on a stage,
where she is about to perform. This is iconic as most singers through a live
performance may have a stool to sit on when singing throughout their concert.
Setting- mise en scene
In the mise en scene the main thing you can see if the use of the colour red. In
relation to Rihanna this could have connotations of love. The red roses in the
background of one of the images could also be seen as a sign of love. Another
thing that uses the colour red is Rihanna’s heavily made up lip stick. This is
bright red which might give the connotations of lust. This is stereotypical of a
female artist in this type of genre of music as they all wear a lot of make up and
are seen as sexual figures to the audience. In one of the images where Rihanna
is sitting on a stool there are gold curtains draped behind her. This looks as
though she is on a stage ready to perform. Also the use of the colour gold is
stereotypical of this genre as money is closely associated with it. Also in this
image Rihanna is sat on a stool with her hands between her legs. This could be
seen as representative of the genre of R’n’B as this may be seen to have sexual

2. connotations.
Technical and audio codes
– camera use, editing,
lighting, diegetic/non
diegetic sound, sfx
The font throughout the digi pack is quite small and light. This gives the
impression that Rihanna has tried to make it look as feminine as possible. The
font is also in a light pink colour which contrast nicely with the red used widely
throughout it.