Rihanna analysis

1. Rihanna Rated R advertisement
This advertisement features only one character, Rihanna. Rihanna is positioned
central within the advertisement, taking the majority of the frame. The audience will
immediately be attracted to the bold red text at the bottom of the advert, which
contrasts with the black and with image. This advert goes against expected
stereotypes of the pop music genre. We are expected to see bright, bold colours
within a pop music advertisement. The letter ‘R’ is positioned within the negative
space of the image, advertising the album cover name. A contrast within lighting is
also used. Both high and low key lighting are used to emphasise Rihanna’s facial
features. The lips and eyes are darker in comparison to the rest of the face which
attracts a male audience, using sex appeal to gain the attention of the male
audience. The simplistic style of the layout and photography are effective in the way
they state clearly what the advert is trying to sell. The little amount of text used also
emphasises the simplicity of the music poster. The White text used over the top of
the image which reads ‘rated R’ doesn't stand out and is unclear; this is because of
the editing with the image. I think this unsuccessfully advertises the name of the
magazine. Overall I think the simplistic qualities of the magazine help clearly promote
Rihanna’s album, drawing in a wide audience of pop u six fans.