digi pack

1. Characters- There is only one character on the CD
cover which is Rihanna. This is quite stereotypical of
a female artist in this genre of music, as they like to
show themselves off with their music as a way of
promoting it and selling more Cd’s. in all of the
images throughout the Digi pack Rihanna seems to
be wearing red lip stick in each shot, this could give
the audience an idea about what this album is about.
Red is normally used as a symbol of love. In one of
the images Rihanna has her eyes closed and her lips
pouted. This is stereotypical of a female artist in this
genre of music as the image could be seen as quite
sexual.
Narrative events- The pictures of Rihanna are
enigmatic. The images makes the audience want
to find out more about the story behind it and
why she is posing like that. It makes the audience
question, who it is for? If it is for a loving
relationship or to get other people’s attention.
For example in one of the pictures Rihanna is
lying down in a bed of red roses in a dress that
seems to be like a traditional wedding dress. Her
expression on her face looks quite sad and this
image makes you want to find out more about
why she is there and what has happened. In
contrast to that on the back page we can see
Rihanna in a pair of denim shorts and a crop top.
This is more stereotypical of the genre of music.
On the back image she looks as though she is on
a stage ready to perform. This is a lot more
relatable to the audience than any of the other
images.
Technical/ audio codes- The font
throughout the Digi pack is quite
small and light. This gives the
impression that Rihanna has tried to
make it look as feminine as possible.
The font is also in a light pink colour
which contrast nicely with the red
used widely throughout it.
Iconography- One prop that is used that stands out is
the wedding dress that Rihanna is wearing in one of
the images. This makes the audience associate the
album with love and happiness but then in contrast to
that Rihanna is lay down looking sad. Therefore the
album could be about the sadness from loss of love.
Another prop that is used on the back image is a stool.
This looks at though this is on a stage, where she is
about to perform. This is iconic as most singers
through a live performance may have a stool to sit on
when singing throughout their concert.
Mise en scene- In the mise en scene the main thing
you can see if the use of the colour red. In relation
to Rihanna this could have connotations of love.
The red roses in the background of one of the
images could also be seen as a sign of love. Another
thing that uses the colour red is Rihanna’s heavily
made up lip stick. This is bright red which might give
the connotations of lust. This is stereotypical of a
female artist in this type of genre of music as they
all wear a lot of make-up and are seen as sexual
figures to the audience. In one of the images where
Rihanna is sitting on a stool there are gold curtains
draped behind her. This looks as though she is on a
stage ready to perform. Also the use of the colour
gold is stereotypical of this genre as money is
closely associated with it. Also in this image Rihanna
is sat on a stool with her hands between her legs.
This could be seen as representative of the genre of
R’n’B as this may be seen to have sexual
connotations.