A sneak peek into Collider's Crossculturalism Presentation. Vote for our panel to see it at SXSW Interactive 2015!

1. Catching up to the new America
crossculturalism
PRESENTED
BY

2. Crossculturalism is about a new
generation of Americans. A new
generation that has a completely
different view of what’s cool,
who’s cool, and why it’s cool.

4. percent of 18-24 years olds
are multicultural
40

5. multicultural audiences are
key authors
of the new mainstream
so
what
role
do
they
play
in
adver:sing?

6. the oldmodel

7. Asian
AA Hispanic
general market culture

8. Hispanic campaign
Asian campaign
AA campaign
general market CAMPAIGN

9. a newmodel

10. Asian
AA Hispanic
general market culture

11. Hispanic
insight/ lifestyle
Asian
insight/ lifestyle
total market CAMPAIGN
AA
insight/ lifestyle

12.
It’s
not
just
about
targe:ng
mul:cultural
audiences.
It’s
about
leveraging
them.
crossculturalism

13. • A
fun,
yet
insighHul
look
at
how
culture
is
created
today
• Inspira:on
for
brands
to
embrace
mul:culturalism
in
a
total
market
approach
What this presentation is
What this presentation is not
• A
boring
data
dump
that
will
leave
you
wishing
you
aJended
another
session
at
SXSW