The target audience for the media kit is young adults ages 17-25, predominantly female, who have an interest in fashion, lifestyle/culture, and music. They typically shop at stores like Topshop, Zara, Urban Outfitters, and ASOS and listen to genres like rap, pop, R&B, dance, indie, and alternative. The magazine will feature affordable, high street fashion and current music appealing to students and younger adults. Potential advertisers include Mac Cosmetics, Topshop, Asos, Volvic, iTunes, Urban Outfitters, Costa, and L'Oréal for products like shoes, dresses, jewelry, iPhone, food, and perfume.

1. Target Audience
Who would be the audience for your media kit?

2. Typical Audience
Shown above are what my target audience would typically look like, they will have an interest in
fashion in what is called ‘mainstream, current trends’. My target audience varies between the ages
of 17 – 25, the majority of my readers are mainly women readers but males are not discouraged.
My layout theme has been justified to be mainstream, new and current, the magazine publishes
new upcoming, current favourite artists of that particular month. The type of person to read this
would not only have a love for fashion but also have an interested in lifestyle/culture and of course
music.

3. Audience fact file
• Gender: Predominantly female
• Age: 17 – 25
• Class: ABC1
Psychographics
• Shopping Habits: Topshop, Zara, Urban Outfitters, ASOS
• Music: Rap, pop, R&B, Dance, Indie, Alternative
My main target audience will only be interested in my magazine if they have been represented well.
Meaning that my fashion will have to stretch for a young adult to afford, so lots of high street
fashion, current music that is fresh on the scene and lifestyle articles that can be relatable and
interesting. The price of my magazine will be extremely affordable for students and younger adults
this will be are way of understanding their needs and reaching out to our audience.

4. Companies; Advertising
Companies that are likely to be interested in my magazine…
• Mac Cosmetics
• Topshop
• Asos
• Volvic
• iTunes
• Urban Outfitters
• Costa
• L’Oréal
These companies represent the target audience and the type of interests that would be included in the magazine.
Products that are associated with my magazine would be…these products are what my target audience would be
interested in buying. Therefor advertising these products will create a high revenue for the magazine.
• Shoes
• Dresses
• Jewellery
• iPhone
• Food
• Perfume
• Tops