JA IT Director erwin 10_11

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JA Company Program IT Director Toolkit

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JA IT Director erwin 10_11

  1. 1. IT Director (CIO) <ul><li>How can IT contribute to JA Companies’ operation? </li></ul><ul><li>Erwin Huang, Vice-Chairman HK IT Federation </li></ul><ul><li>Oct 11 </li></ul>
  2. 2. What does IT Director do? <ul><li>Traditional role: Technical support?? </li></ul><ul><li>Using IT to Transform business </li></ul><ul><ul><li>Know better </li></ul></ul><ul><ul><li>Learn faster </li></ul></ul><ul><ul><li>Operate more effectively </li></ul></ul><ul><ul><li>Communicate clearer </li></ul></ul>
  3. 3. IT as a Marketing tool <ul><li>Web: </li></ul><ul><ul><li>Where is your Website? </li></ul></ul><ul><ul><li>eBrochure, email + sms marketing </li></ul></ul><ul><ul><li>advertising Intra+Inter school </li></ul></ul><ul><li>Print: </li></ul><ul><ul><li>Brochure, Poster </li></ul></ul><ul><li>Annual Report </li></ul><ul><li>Facebook, Blogging, Twitters </li></ul>
  4. 4. Technology as a Communication tool <ul><li>Team building: Virtually and Physically </li></ul><ul><li>Intranet: </li></ul><ul><ul><li>Discussion forum </li></ul></ul><ul><ul><li>File sharing </li></ul></ul><ul><ul><li>Shared Library </li></ul></ul><ul><ul><li>Graphics and Corporate ID </li></ul></ul><ul><li>MSN + Email + Groups </li></ul><ul><li>SMS </li></ul><ul><li>Blogging + Wiki </li></ul>
  5. 5. IT as a Research Tool <ul><li>What’s out there? using Google </li></ul><ul><li>Knowing your competitor, </li></ul><ul><ul><li>Market Intelligence? </li></ul></ul><ul><ul><li>learning from them </li></ul></ul><ul><li>What’s the best Pricing? </li></ul><ul><li>email Survey </li></ul>
  6. 6. Modeling your business for success <ul><li>Finding the Breakeven Model </li></ul><ul><ul><li>what is the right sales price? </li></ul></ul><ul><ul><li>what is the right fixed cost, what is the variable cost? </li></ul></ul><ul><ul><li>at what price can we breakeven and optimize Profit? </li></ul></ul><ul><li>Keeping track of Expenses and Sales </li></ul><ul><li>Inventory Control </li></ul>
  7. 7. IT as Digital Graphics <ul><li>Brand building </li></ul><ul><li>Designing a Logo, reports format, Powerpoint templates </li></ul><ul><li>Web and Print </li></ul>
  8. 8. Thinking Out of the Box <ul><li>Facebook </li></ul><ul><li>Xanga </li></ul><ul><li>Discuss.com.hk </li></ul><ul><li>youtube.com </li></ul><ul><li>Digital Coupon </li></ul><ul><li>e-IPO </li></ul><ul><li>Service center </li></ul><ul><li>Online FAQ </li></ul>

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