This document discusses Erwin Huang's career in sustainable innovation, beginning with his early work designing the logo for Apple Daily newspaper. It outlines projects he worked on moving from safety handsets to the iPad, as well as from PoorMate, an early PDA, to inclusive digital projects. The bulk of the document focuses on NiCE, a project providing low-cost netbooks and internet access to school children in Hong Kong, discussing its community support and goals of bridging the digital divide. The key messages are that innovation must consider the customer experience and focus on inclusion, not just technology, and that Erwin Huang's career has centered around such sustainable and customer-centric innovation.

1. SUSTAINABLE INNOVATION
Sharing @Adobe Education Leadership Forum
HK, Mar 2011
add me facebook: erwinhuang1
erwin huang, entrepreneur

2. AGENDA
• from Apple to Apple
App
• Sustain
• from TO
• Innovation
• from TO
INCLUSION

3. FROM APPLE.. TO APPLE..
TO APPLE APP..

4. ITS NOT JUST TECH
• its the design
• what is design

5. WHAT IS DESIGN?
• its not fine art
• its about
• target audience,
• time,
• $$
• Results

6. MY FIRST PROJECT..

7. THE APPLE DAILY DESIGN
• the logo
• newspaper in 1965
• Appledaily logo

8. SAFETY HANDSET
FROM TO
to iPad

9. THE HISTORY OF SCHSA
• disaster.. in 1995

10. ITS JUST NOT ABOUT THE
TECH
• its about the customer

11. UNDERSTANDING CUSTOMER-CENTRIC
SYSTEMS: HSBC
• Customer “Life-Cycle”
• When you are 12, your mother open your first
Bank Account.. Your first HSBC account
• 15 your first ATM card…
• When you are 18, HSBC offers you your
University Loan, or your first Credit card (even
when you have no credit yet)
• When you are 23, HSBC will be your natural
choice for your first Salary payment… then first
Autopay
• 24, your first Tax
• 30 your first Insurance sales
• 34 your first house mortgage
• 35 plan for your first kid..
• 35 your investment accounts
• 45 your retirement accounts etc…

12. Aging Population
•New Factors
•An Aging Society
•More People with Special
Needs
•Mobility
•Changing Consumption
model
•Fixed line vs Mobile

13. MOBILE LINK DEVICE
One-touch
Button
e Location
ex voic searching
l-dupl cation
i
Ful mun & tracking
com
er
nsw
uto-a
A
Pull Pin
RF
Transmission
Remote Remote-
Volume Controlled
Control Emergency
Alarm
15

14. HOW MOBILELINK WORKS?
A live demo
11

15. ITS NOT JUST TECH
• its about the customer
• my toughest customer..
• this is my mother in law
• how do one deliver “ ”
“Peace and Safety”?

16. ITS ABOUT CUSTOMER VALUE
• from security
• to active lifestyle
• to connection

17. FROM POORMATE/ .. TO
INCLUSION..

18. THE
2
FACES
OF
HK

19. NiCE x SLAM
The Netbook
have you seen Netbooks @$2000 lately?
2

20. Network
Marginal Cost vs Marginal Utility
3

21. The NICE Deal
$100/month x 36 months
• Top of the line Samsung 3G
netbook
• Unlimited 3G data
• Parents involvement
NiCE = Netbook Inclusion for Children
Empowerment 4

22. SLAM
The “Servant Leader”
• To become a true leader, one must learn to serve first
• Respect is earned not given
• Learning thru Teaching
and Caring others
5

23. Bridging the Digital Gap
Walking together
6

24. a NiCE Project,
what then..
7

25. From Dream to Live
50
• from concept till
500,000
now.. 18 month..
• Phase 1.0
• proven concept
• community
support 500Million (USD65m) approved
• HKD
(by hk gov june 2010)
• Starting at 50:50
• 8% of HK’s Population
• Inspiring the HK
• Integration w eLearning

26. ITS JUST NOT ABOUT THE
TECH
• its All about the customer

27. SUMMARY,
A CAREER OF INNOVATION..
• from Apple to Apple
App
• Sustain
• from
SAFETY TO
• Innovation
PHONE TO IPAD
• from
PoorMate TO
INCLUSION

28. DISCUSSIONS
• add me at facebook
• erwinhuang1