THE NORDSTROM CUSTOMEREXPERIENCE STORYCONNECTING MARKETING & IT                            1
Mark Twain   Steve Jobs    Tim Goggin   Writer      Visionary   CEO Morse Best
Albert Einstein   William Shakespeare    Wayne Heller     Physics            Playwright      Sr. Director of Enterprise   ...
“Are we at anIT conference?”
Big Bang DisruptionsEvery Budget is an IT BudgetRise of the CMO & CDO
It’s time for usto lean in!
Sound familiar?Parlez-nous de vos        Ich brauche      We need a newpriorités daffaires      eine Datenbank   mobile pa...
We want to work together…Tell us about your     I need a   We need a newbusiness priorities   database    mobile payment  ...
We’re going on the same journey                           MarketingTechnology                         Business            ...
“Are we asking the right,   BIG questions?”
“What does it mean to put   Customer Experienceat the center of everything         we do?”
Ask why before    how?the
IDEAConnecting the business to succeed faster…
“WE NEED A NEW  MARKETING EMAIL SYSTEM”  A real world story
BUSINESSARCHITECTURENew connective tissue
New approach to Tech:Tech team of the future Cultural Architecture Innovation Business Transformation Agile Transformation...
working ON         IN    the business
Next stepsHave you had aconversation withTechnology outlining yourbusiness opportunities?
The three big things:     Question everything     Create a common language     Connect strategy   business     technology
Ask Wayneand Tim
THANK YOUTim Goggintim.goggin@morsebest.com                           21
Upcoming SlideShare
Loading in …5
×

The Nordstrom Customer Experience Story: Connecting Marketing & IT

1,118 views

Published on

by Tim Goggin (Morse Best) & Wayne Heller (Nordstrom)

Published in: Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,118
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

The Nordstrom Customer Experience Story: Connecting Marketing & IT

  1. 1. THE NORDSTROM CUSTOMEREXPERIENCE STORYCONNECTING MARKETING & IT 1
  2. 2. Mark Twain Steve Jobs Tim Goggin Writer Visionary CEO Morse Best
  3. 3. Albert Einstein William Shakespeare Wayne Heller Physics Playwright Sr. Director of Enterprise Business Architecture
  4. 4. “Are we at anIT conference?”
  5. 5. Big Bang DisruptionsEvery Budget is an IT BudgetRise of the CMO & CDO
  6. 6. It’s time for usto lean in!
  7. 7. Sound familiar?Parlez-nous de vos Ich brauche We need a newpriorités daffaires eine Datenbank mobile payment option
  8. 8. We want to work together…Tell us about your I need a We need a newbusiness priorities database mobile payment option
  9. 9. We’re going on the same journey MarketingTechnology Business Customer
  10. 10. “Are we asking the right, BIG questions?”
  11. 11. “What does it mean to put Customer Experienceat the center of everything we do?”
  12. 12. Ask why before how?the
  13. 13. IDEAConnecting the business to succeed faster…
  14. 14. “WE NEED A NEW MARKETING EMAIL SYSTEM” A real world story
  15. 15. BUSINESSARCHITECTURENew connective tissue
  16. 16. New approach to Tech:Tech team of the future Cultural Architecture Innovation Business Transformation Agile Transformation Continuous Delivery Strategic InformationENABLERS Management & services CUSTOMER BUSINESS & MARKETING
  17. 17. working ON IN the business
  18. 18. Next stepsHave you had aconversation withTechnology outlining yourbusiness opportunities?
  19. 19. The three big things: Question everything Create a common language Connect strategy business technology
  20. 20. Ask Wayneand Tim
  21. 21. THANK YOUTim Goggintim.goggin@morsebest.com 21

×