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The Secrets of Getting Your Marketing and IT Departments to Work as a Team

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Multifamily Insiders

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The Secrets of Getting Your Marketing and IT Departments to Work as a Team Presented by Donald Davidoff Proudly sponsored by:
Twitter Hashtag #MFIwebinar If you use Twitter, add this to the end of your tweets to be included in the discussion of the webinar!
Poll Question What role do you have in your company?
IT is from Mars MARKETING is from Venus
The Traditional IT-Marketing Divide ,[object Object],[object Object],[object Object],[object Object],[object Object],IT aka “Geeks” ,[object Object],[object Object],[object Object],[object Object],[object Object],Marketing aka “Color Thinkers”
A Model for Getting to a Better Place
The State of Many MFH Companies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IT-Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Poll Question Which of these best describes how marketing works at your company?
A Balanced Model “ The essence of strategy is choosing to perform activities differently than your competitors” Michael Porter
IT-Marketing Organization ,[object Object],[object Object],[object Object],[object Object]
 
IT-Marketing Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IT-Marketing Technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object]
A Radically Different State ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Collaborative IT-Marketing Bridge ,[object Object],[object Object],[object Object],[object Object],[object Object],IT aka “Left Brain” ,[object Object],[object Object],[object Object],[object Object],[object Object],Marketing aka “Right Brain”
Q&A and FEEDBACK! Have questions? Use the “Chat” portion of the webinar dashboard to send them to Donald! Also, while we do Q&A, take a moment to tell us what you thought of the webinar: https://www.facebook.com/MultifamilyInsiders
Thank You! Donald Davidoff [email_address] 303. 588.1389 Julia Dunham [email_address] 404-593-1662 Chase Harrington [email_address] 832.681.9900 (http://www.MultifamilyInsiders.com)

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The Secrets of Getting Your Marketing and IT Departments to Work as a Team

  • 1. The Secrets of Getting Your Marketing and IT Departments to Work as a Team Presented by Donald Davidoff Proudly sponsored by:
  • 2. Twitter Hashtag #MFIwebinar If you use Twitter, add this to the end of your tweets to be included in the discussion of the webinar!
  • 3. Poll Question What role do you have in your company?
  • 4. IT is from Mars MARKETING is from Venus
  • 5.
  • 6. A Model for Getting to a Better Place
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  • 10. Poll Question Which of these best describes how marketing works at your company?
  • 11. A Balanced Model “ The essence of strategy is choosing to perform activities differently than your competitors” Michael Porter
  • 12.
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  • 19. Q&A and FEEDBACK! Have questions? Use the “Chat” portion of the webinar dashboard to send them to Donald! Also, while we do Q&A, take a moment to tell us what you thought of the webinar: https://www.facebook.com/MultifamilyInsiders
  • 20. Thank You! Donald Davidoff [email_address] 303. 588.1389 Julia Dunham [email_address] 404-593-1662 Chase Harrington [email_address] 832.681.9900 (http://www.MultifamilyInsiders.com)