Music Magazine questionnaire results

1. TARGET AUDIENCE
RESEARCH
Music Magazine Questionnaire Responses

2. GENDER
Females – 53.8%
Males – 46.2%
The first question I asked was what
gender they was. The reason I asked this
question is because I wanted to know if
the answers were going to be bias, more
feminine answers than masculine vice
versa. Here I can see that it is not overly
one sided and that the answers are
going to be quite un bias as there was
nearly the same amount of males as
females who answered my questionnaire.

3. DO YOU OFTEN BUY MUSIC
MAGAZINES?
Yes – 41.7%
No- 58.3%
I wanted to see how many people actually buy
music magazines, I found out that more people
don’t actually buy music magazines to the
41.7% who do. The reason I wanted to find this
out is because there could be something
missing in the magazine such as a certain genre
etc. By finding who does and who does not buy
magazines I can look into and analyse what
people look for in a magazine and go on to look
to see if something is missing that needs to be
included in my magazine so that more people
buy it.

4. HOW OFTEN DO YOU BUY A MUSIC
MAGAZINE?
Daily – 7.7%
Weekly –0%
Fortnight – 15.4%
Monthly – 23.1%
Never – 53.8%
This next question tells me about how often
people buy music magazines, we can see that
over half of the people asked do not buy music
magazines at all. It then goes to monthly at
23.1%, this shows me that people would rather
wait a month and read what has happened
since the last time they read the magazine so
they are caught up all in one go instead of
having to read potentially boring and small
articles on what’s happened in the past seven
days. I can also see this because 0% buy there
magazine weekly. This also tells me how
frequently I would need to publish the
magazine.

5. HOW MUCH WOULD YOU PAY FOR A
MUSIC MAGAZINE?
£1.50 – 30.8%
£2.00 – 7.7%
£2.50 – 7.7%
£3.00 – 23.1%
£3.50+ - 30.8%
The answer to this
question is very different
this is because the same
amount of people said they
would pay the lowest price
at £1.50 where as the
same amount of people
also said they would pay
£3.50 for a magazine, to
reach the needs of my
future consumers I will
need to agree on a price
which will fit all consumers
and not just one.

6. WHAT GENRE OF MUSIC DO YOU
LISTEN TO?
R ‘n’ B – 20%
Rock – 20%
Hip-Hop – 10%
Indie - 30%
Metal – 0%
Dubstep – 0%
Drum and bass- 10%
Other – 10%
From this I can see that the most three top
listened to genres of music are, indie, R ‘n’ B
and Rock. Instantly from this research I know
what genres of music to include and which to
not include. From this I can see that I should
defaintly not include genres such as metal or
dubstep because nobody really listens to this
anymore. I know that I need to include ‘indie
music’ in my magazine as this has the highest
percentage but I could/would also include
Rock and R ‘n’ B genres in the magazine too.

7. WHAT CONTENTS OF A MUSIC
MAGAZINE ARE YOU MOSTLY
INTERESTED IN?
Interviews with artists – 8.3%
Upcoming festivals/events – 41.7%
Music gossip – 25%
Reviews – 16.7%
Competitions – 8.3%
I can see that most consumers would want
to see what upcoming festivals/events are
close and to reach this need I would need
to include pages on my magazine which
includes advertisement for this. I can also
see a large proportion would also like to
have some music gossip included in the
magazine, I could do this by including
questions and answers by very famous
artists by Beyoncé and include exclusive
interviews etc.

8. WHAT COLOUR THEME IS BEST
FOR A MAGAZINE?
Dark blue – 16.7%
Baby blue – 16.7%
White – 16.7%
Black – 8.3%
Red – 8.3%
Pink – 0%
Purple – 8.3%
Green – 16.7%
Other – 8.3%
This answers includes 4 colours which the
same amount of people chose for a magazine
theme. These colours are; Dark blue, Baby
blue, White and Green. From this I can see
which colours would instantly attract
consumers more and these are the colours I
will use as the theme. The reason for this is
because using colours that the readers prefer
means that they will be more attracted to the
magazine.

9. ARE YOU MORE LIKELY TO BUY A
MAGAZINE WHICH INCLUDES A
‘GIVE AWAY’?
Yes – 84.6%
No – 15.4%
Many consumers like to have a ‘freebie’ given
to them when they buy a magazine, this is due
to 84.6% of people said they would more likely
buy a magazine if there was a free give away
inside. This tells me that if I include a freebie
inside the magazine, there is a potential
chance of having more readers as they would
want to buy it as they are getting something
out of it and not just the magazine.

10. WHAT INTERESTS YOU WHEN
LOOKING AT A MUSIC MAGAZINE TO
BUY?
Competitions – 0%
Articles - 0%
Freebies – 69.2%
Layout – 7.7%
Images – 23.1%
When looking to buy a music magazine
I know that consumers look for certain
things to interest them into the
magazine such as ‘exclusive articles’ or
‘freebies’. My research has shown me
that more people are interested in
magazines which include give aways
and the images that are used in the
magazine. This tells me what I need to
focus more on in the magazine i.e. the
images and the freebies included but at
the same time the layout on the
magazine and to make it look
presentable.

11. WOULD YOU TAKE PART IN ANY
COMPETITIONS IN THE MUSIC
MAGAZINE?
Yes – 61.5%
No – 38.5%
I asked this question so I know whether
or not to include competitions in the
magazine or would it just be a waste of
space in the magazine which I could
have used for other things such as
advertisement. I can see that many
people would take part in the
competitions therefore I know to add
this in. The reason for adding it in to the
magazine is because would more likely
purchase the magazine if there was also
a chance of winning something inside
such as festival tickets.

12. DO YOU LISTEN TO MUSIC OFTEN?
IF YES HOW OFTEN?
Yes – 84.6%
No – 15.4%
Daily – 69.2%
Weekly – 0%
Monthly – 30.8%
This question helped me see how music is used in peoples every day lives. I can
see that a majority of people listen to music often however only 69.2% of people
listen to music daily compared to the other 30.8% who listen to music monthly.
However from this I can see that a large majority of people listen to music very
often and therefore show an interest in music, this means I could include a free
give away such as headphones or an ITunes voucher etc.

13. WHAT DO YOU DISLIKE MOST
ABOUT MAGAZINES?
Too many pages – 27.3%
Not enough articles – 54.5%
Other – 18.2%
I chose this question so I knew
how to correct other music
magazines mistakes, for example
one thing people dislike about
music magazines the most is that
there is not enough articles in the
magazine, therefore to correct this
mistake I would add more articles
in my magazine or I would
decrease the amount of pages that
are in my magazine which is also
another dislike about magazines
which is there is too many pages.

14. WHAT WOULD YOU PREFER TO
READ ON A DOUBLE PAGE
SPREAD?
Interview from artist/band – 69.2%
Article about an artist/band – 23.1%
Readers ask questions and celebrity answers – 7.7%
From this I can see that a majority of
consumers want to read an interview
from a band or artist in the magazine,
however some said they would prefer to
read an article on an artist/band. This
tells me that I would need to do
interviews on my double page spread a
majority of the time because this is
what a larger proportion of the people
said but I would also need to include
articles on artists and bands some other
weeks for those who prefer to read
about what’s going on.