Bauer Media Group is a multi-national media company founded in 1875 that distributes magazines such as MOJO, Q, and Take a Break. It also owns 50% of Box Television, which runs music channels like Kerrang!, 4Music, and Smash Hits. The document analyzes why Bauer Media would be a good institution to distribute a new music magazine due to its successful other publications and ventures. IPC Media, which distributes NME, is also discussed but is determined to be less preferable than Bauer Media as IPC only distributes in the UK, not internationally like Bauer.

1. AS Media Studies
Music Magazine
Evaluation
Emily Devlin

2. Question 3: What
kind of media
institution might
distribute your media
product and why?

3. I have based my music
magazine on the following
existing products…

4. Q

5. MOJO

6. NME

7. KERRANG!

8. KERRANG!, MOJO and Q are
all distributed by...

10. Bauer Media Group is a multi-national media
company which was founded in 1875, it
distributes other magazines such as “Take a
Break” and “Bella” and also has a 50% stake in
“Box Television”, a company which runs music
channels such as “4Music”, “Kerrang!” and
“Smash Hits”.

11. Why I would want this specific
institution to distribute my product…
I think this would be a good company to distribute
my product as it would be a very good institution
for marketing considering its other publications and
business ventures are so successful. It would be
seen as a positive to have a product distributed by a
company that has done so well as opposed to one
that isn’t doing as well.

12. NME is distributed by…

14. IPC Media is a subsidiary of company Time Inc.
which, in turn, is a subsidiary company of multi-
national media conglomerate Time Warner. IPC
Media is an award winning magazine publishing
company founded in 1958 and based solely in the
United Kingdom; it distributes various different
genres of publications such as “Nuts”, “Pick Me Up”,
“TV Times” and “Amateur Gardening Weekly”. In
2012, at the Professional Publishers Association
Production and Environment Awards, IPC Media won
the award for Best Production Team of the Year.

15. Why I would want this specific
institution to distribute my product…
I also think that this would be a great institution to
distribute my product as they are very successful
and have recognition from award companies.

16. Conclusion
The only drawback I could see with IPC Media is that
it only distributes its publications in the United
Kingdom and is not an international distributing
media institution like Bauer Media. Therefore I have
decided I would like Bauer Media to distribute my
music magazine.