Bauer Media would be a suitable institution to distribute the Classical music magazine "Classique" for three key reasons: 1) Bauer Media is one of the largest media groups in the UK across TV, radio, and magazines but does not currently have any Classical music magazines. 2) The magazine targets a younger audience, unlike other traditional Classical magazines, and Bauer Media reaches many teenagers and young adults on social media. 3) Distributing with Bauer Media would allow the magazine to quickly branch out and grow its audience, helping to ensure the success of the "Classique" brand.

1. Evaluation Question 3

2. WHAT KIND OF MEDIA INSTITUTION
MIGHT DISTRIBUTE YOUR MEDIA
PRODUCT AND WHY?

3. Bauer Media
At the beginning of my A level Media course, we
researched into popular Media websites. One of the
institutes I researched was Bauer Media. This media
group is one of the Largest and well known media
groups in the UK. Showcasing their brand through
different types of media such as TV, Radio and
Newspapers/Magazines.

4. On Bauer Medias website it has an "audience finder" you can use
this to find different types of media on their website. I used this
feature to attempt to find a classical music magazine distributed
by Bauer. I couldn't find anything. This means Bauer Media would
be perfect as it has no other Classical music magazines being
distributed. Bauer would open up many opportunities for
Classique and could help it could become very popular.

5. Bauer Media would be very unlikely to take in Classique magazine as
one of their featured brands as they are a very large brand.
Although, the classical magazine I developed may be profitable for
the media group as it breaks conventions and targets a younger
audience, moving itself away from the older, traditional classical
music magazines. As well as this, Bauer have a special section where
they advertise and feature classical cars. If Bauer were to take in and
promote my brand my Classique magazine would go after classical
cars weekly and classic cars for sale.

6. Social media links on Bauer: Bauer uses social
media to expand their fan base and users. These
social media links allow audiences to get in
contact with the group through Twitter and
Facebook and have the chance to work with the
Bauer Media team. My magazine has social
media links with Facebook and Twitter as well.
This would be good as we would reach a
younger audience.
Bauer media could help me reach widen
audiences as a lot of teenagers and young
adults begin to rely on social media to
communicate with friends and also to
communicate ideas about social events and
news.

7. The Bauer Media group also reach an international scale in
total reaching to around 22 million people via radio alone.
Making it one of the largest international brands around.

8. Time Inc is also a very large institution, however it is based in
New York. It distributes worldwide. Due to Time Inc being such
a large, successful brand, working with them will ensure
success for Classique as they are a company that reaches over
120 million people. As well as this, they have now started
distributing in the UK. This would mean I would be able to
grow a larger locally based audience.

9. Time Inc. would allow great success for my magazine very fast
as they have so many people they are distributing to. They are
more likely to take me in than Bauer Media as Time Inc. are
not as big and reach a smaller audience.

10. After researching to of the most popular institutions I feel that Bauer Media
would be the best choice compared to Time Inc. as they would distribute
Classique to a larger amount of people around the age I am trying to reach,
ensuring success in the Classique brand.
I feel that my magazine would make an impact to this institution as it aims
towards a younger, teenage target audience. Also seeing due to it being a
brand new genre of music distributed by Bauer, Classique will be able to
branch to a larger amount of people quicker as Bauer’s users will want to
find out and see what it’s about. Although it will be hard to become a
partner with Bauer media, Classique will be more likely to succeed and grow
as a brand.