Corey Perlman - Social Media Keynote - November 2017

1. Social Media Musts for Luxury Travel Advisors

2. #1 Keep it Simple.
Don’t be a Jack of all
social media sites,
master of none.

4. 500

5. Be active on the sites your
travel clients frequent most.

6. Must #2: Make Yourself
Unforgettable

7. •Educate us on your value.
•Answer FAQs about travel to build trust & credibility.
•Case studies.
•Testimonials indirectly sell your value.
•Video and articles
Content Strategy #1:
Why do we need you?

8. •Pics of exotic places.
•Ask clients to take selfies/video and tag you.
•Contest - most liked client photo gets….
Content Strategy #2:
Make us hate our life.

9. •Make me laugh, keep me engaged.
•Be a curator of funny travel content.
Content Strategy #3:
Make travel funny.

10. •tweetdeck.com
•Hootsuite.com
•drumup.com
Content Strategy #4:
Be curators of content

11. •Publish one article/video per month.
•Use bullets.
•Call to action.
•Syndicate on your social sites daily.
Your Content Goal

12. •5 Social Media Postings
•Use bullets.
•Call to action.
•Syndicate everywhere.
•Snackable
Example: 5 Reasons a Travel Agent is
better than a Superhero.

13. Must #3: Use Facebook Live!

14. Use canva.com to share your five tips.

15. Create sharable content…

16. Infographic…also made in canva!

17. Use hashtags – brand & community
•Use branded hashtags (#visiontravel)
•Use common hashtags
•Use local hashtags
•Hashtag the contest or event

18. Facebook Live Challenge
•Business page or
personal?
•Winter/Spring Travel tips?
•Go Horizontal!
•5-10 minutes

19. Facebook Live Best Practices
•Promote ahead of time.
•Say hello to commenters
•Be descriptive and
creative with title
•Be consistent.

20. Real Results!

21. Go public –
Facebook
Make your videos public

23. •Instagram and Facebook contests
•Tag me/us in a pic using the # _____ and win ______.
•Turn a thank you into a pic or video.
•Anchor w/ Hashtag
Must #4: Get your travelers to become your
salesforce.

24. Encourage Clients to use Instagram Stories (use #)

25. AddYour Branding to Client Photos

26. Must #5:Take us with you!

27. In Summary: Fish where the Fish Are

28. Don’t be a Jack of all sites, master of none.

29. Creativity Wins on Facebook

31. •www.ebootcamp.com & CoreyPerlman.com
•corey@ebootcamp.com
•248-388-9788
ThankYou