Pinterest is a social media platform focused on visual sharing. Users create boards to organize "pins" of images and videos from around the web. Pinterest sees high levels of user engagement and is well-suited for travel businesses to showcase beautiful destinations. The document provides tips on using Pinterest effectively for tourism marketing, such as creating boards with long-form photos on topics like scenery, lifestyle, and travel tips.

1. For Tourism
By
Lorna Sixsmith
Write On Track
www.writeontrack.ie

2. What Is Pinterest?
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3. What is Pinterest?
Can easily share pins on Twitter
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4. Terms Used In Pinterest
• Images = Pins
• Pins are categorised
into boards
• Repin = shares
• Image Quality
Important
• Pins Link to Source
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5. Some Pinterest Stats
• Fastest growing social media
platform & 3rd largest
• Average time spent per visit – 16mins
• 80% of pins are repins
• Pinterest users spend more
• Most popular pinner – Joy Cho, 11 million
followers
• Most popular pins – approx 1500 repins
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6. Why Use Pinterest?
• Pins link to their source / your website
• Users more inclined to buy/act on Pinterest
• High % of Content is Lifestyle Based
• High % of Users are Affluent (28% over $100k)
• Repinning - Virality
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7. Travel Boards = 2.5% of All
Boards
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8. Pinterest for Travel
• ‘How To’ / ‘Travel Tips’
• Beautiful Architecture
• Lifestyle Images
• Scenery with splendid colours
• Travel Quotes
• Long, skinny photos
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9. Travel Examples
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10. G Adventures – Travel Agent
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11. Jetsetter
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12. Treganna Castle Hotel
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13. Visit Savannah
• 22,000 Followers
• Following 213
• 5,500 Pins
• 42 Boards
• Multiple Shared Boards
• Boards catering for
multiple interests
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14. Be Irish-Inspired
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15. Building Your Pinterest Presence
• Set up a Business Account
• Integrate with Twitter (and Facebook)
• “Pin It” button on website
• Follow complementary businesses
• Set up Shared Boards and invite others
• Pin and repin regularly
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16. Effective Pinning – Descriptor
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17. Shared/Contributor Boards
• Invite others to contribute
to your board
• Join other shared boards
• There will be many more
followers of that board
• More repins and clicks
• Be a Thought Leader
• Part of a community
• Increase brand awareness
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18. Suggested Boards for Tourism
• Inside X Hotel Shared / Contributor Boards
• Relaxation at X • Gathering Events in Co. X
• Wine Recommendations • Photos Taken By You at X
• Kids Activities at X • Golf in Ireland
• Golf Courses • Out & About in X
• Gems in Co. X • Weddings at X
• History of X • Irish Holiday Memories
• Behind the Scenes at X • Travel Tips
• Weekend Escapes • Best Places To Eat In Ireland
• Taste of Summer • Christmas / Santa
• St Patrick’s Day
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19. More Suggestions for Pinterest
Boards
• Airports • Behind the Scenes
• Travel Songs • Community Projects
• Colours – Greens • Gathering Events
• Celtic Wonders • Weekend Escapes
• Travel Bucket List • Away From It All
• What to do in .... • The Great Outdoors
Month/Season • Where in the World?
• Travel Bloggers
• Travel Quotes
• The Irish Pub
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20. Growing Followers &
Conversions
• Follow Other Businesses & Travel Bloggers
• Comment on Pins
• Repin
• Pin Quality Content
• Competitions – e.g. Pin It To Win It
• Follow those who pin from your website
http://pinterest.com/source/yourwebsite.com
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21. Pinetiquette
• Don’t Self Promote
80/20 Rule
• Little & Often
• Show Personality
• Engage
• Mind Your Reputation
• Check links before
repinning
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22. Pinterest Tools
• Pingraphy – scheduling
• Reachli – for monitoring campaigns/pins
• PinAlytics
• Pinterest.com/source/yourwebsite.com
• Pinfluencer
• Repinly
• Pin Alerts
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23. Pinterest & Copyright
• Pin It button on your
site = more pinning
• Watermark own images
• All pins should link to
source
• Before repinning, check
link.
• Pinterest code to
prevent pinning from
website
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24. Pinterest Success
• Pin beautiful / useful images
• Ensure each image on your website is named
appropriately
• Create shared/contributor boards
• Use the Tools
• Pin Little & Often
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25. Find Lorna at:
• Lorna Sixsmith
– www.writeontrack.ie
– www.writeontrack.ie/category/pinterest
– www.weteachsocial.com
– www.twitter.com/writeontrack_L
– www.pinterest.com/lorna_sixsmith
• Or call 086 1051007
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