This document outlines strategies for using social media in the sales process. It discusses using social networks to find prospects, stay top of mind with connections through regular content, build rapport with potential customers, and earn customer referrals. The key aspects of the social sales cycle discussed are prospecting, staying top of mind with compelling content, building rapport beyond just interactions at invoice time, and turning happy customers into referrals. Specific social platforms and tactics mentioned include LinkedIn, Facebook, Instagram, content calendars, hashtags, video styles, testimonials, and focusing on the customer experience.

1. Social Selling
A digital path from prospect to happy customer.

2. •Positive Tweets? @CoreyPerlman
•Negative? MySpace.com
•Text Slides to 66866 for my slides

3. •Connect
•Stay ‘Top of Mind’
•Build Credibility
•Build Rapport
•Repeat biz
•Earn Referrals
Social Sales Cycle

4. Fish Where
the Fish are.

5. Where do you
believe you
should be
planting your
flag?

6. •Follow
•Friend
•Connection
•Like
•Subscribe
Step One: Prospect

7. •Boosted posts
•Facebook ads
•Lookalike audience
•ReMarketing

8. Ad Choices

9. •Timing
•Limit fields
•Incentive
Subscribe Best Practice:
Exit Pop-up

10. •#2
•Cold calls -
warm leads
Intelligent Prospecting
on LinkedIn

11. •Connect
•Stay ‘Top of Mind’
•Build Credibility
•Build Rapport
•Earn Referrals
Social Sales Cycle

12. Stay Top of Mind.

13. •Monday Minute:
•Testimonial Tuesday
•WTF Wednesday
• Thank You Thursday
• Community Friday
Create a Content Calendar

14. •Look like a
graphic
designer
Resource:
canva.com

15. •Syndicate to
keep your
sanity
•schedule
Resource:
buffer.com

16. •Easily save
quality
content
Resource:
GetPocket.com

17. •Hashtag
suggestions
•Anchor Tag
(business name)
•Event
•Trending
(#springbreak)
Resource:
RiteTag.com

18. "I see video as a megatrend, and
that's why I'm going to keep
putting video first across our family
of apps.” CEO Mark Zuckerberg

19. •Pre-recorded video
•Live Video
•Stories
•Highlights
FB/IG Content Option

20. •Ask the Experts (Live)
•Customer Testimonials
(recorded)
•Behind the Scenes
(stories)
•Community events
Multimedia content ideas

21. •Clips (iPhone)
•zubtitle.com
Subtitles

22. •Connect
•Stay ‘Top of Mind’
•Build Credibility
•Build Rapport
•Earn Referrals
Social Sales Cycle

23. Build Rapport

24. •Filter
•Privacy Settings
•It’s worth it
Make it Personal.

25. Best Practice: Engage

26. •Connect
•Stay ‘Top of Mind’
•Build Credibility
•Build Rapport
•Earn Referrals
Social Sales Cycle

27. Step Four: Earn Referrals
(the holy grail of social)

28. •Timing is everything
•Be easy to refer
•#Anchor @Business
•Creative incentive
Referrals

29. •Case Study:
Mitzi Morris Dental
•My local dentist
•Social Post = Raffle tix
•Google/Yelp Review = tix

30. Best Practice:
Never let a Verbal
Testimonial go
Unpublished.

31. Say NO to Vertical Videos

32. •Recommendations
•Referral Network
•Potential customer
(#2)
•Connected w/ current
customer
LinkedIn

33. •Prospect (Social ads,
email leads)
•Stay ‘top of
mind’ (Consistent
Compelling Content)
•Build Rapport (Hear
from you besides
invoice time)
•Earn Referrals (Turn
happy customers into
your salesforce)
Social Sales Cycle
Summary

35. •Text Slides to 66866
•linkedin/in/coreyperlman
• corey@ImpactSocialMedia.com
• 248-388-9788
ThankYou!