Social Media and Search Engine Marketing For Business explores a methodology for developing an internet marketing plan that covers social media and search engine marketing that delivers results. Elements of this session cover positioning your website as a funnel that processes traffic, how to determine your online potential and position content in the path of a target audience and social media as a force multiplier.
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Social Media and Search Engine Marketing For Business FEDA 20140401
1. presents
presented by
Social Media And Search
Engine Marketing For
Business
Brian Bluff, President & Co-Founder
Eddie Bluff, Vice President Key
Accounts & Co-Founder
2. What We’ll Cover…
• How the Internet has changed the way we do business
• How your website operates like a funnel
• The Internet Marketing Landscape today
• Finding your audience
• Search and social today
• Internet Marketing in more detail
• Search Engine Optimization
• Blogging
• What’s new with Google
• Social Media as a force multiplier
• Buyer personas and the buying process
• A winning content strategy
• Getting started
3. How Products Used To Be Purchased
I need a …
Where do I get it?
Shop
Evaluate
Negotiate
Buy
Months
4. … Today (In The Internet Era)
I need a …
Where do I get it?
Shop
Evaluate
Negotiate
Buy
Online
Prospect contact
10. • Don’t let website designers pick keywords
• Align Content with words customers use
• Examine competitor’s keywords
• Position content in the path of prospects
• Provide clues about prospects’ concerns/questions
• Facilitates development of content important to
potential customers
Keywords – What Your Site Is About
34. What’s all the “Flapping” about
• Google now interprets our intentions by the search
phrases we use
35. Why Content Is Essential With Hummingbird
• Develop a good content
strategy
o Fresh content
§ On-site
§ Off-site/blogs/articles
§ Evergreen updates
o Relevant content
§ Answer your
customers questions
o Unique content
§ Authorship
36. ID Need
Evaluate
Post Buy Eval
Purchase
Search
Generate Lead
Propose
Win
Negotiate
Engage
Upsell/Resell
• Educate prospects
• Repurpose & distribute content
• Position content search engines
and social media
• Strengthen brand awareness -
create buzz
• Engage prospects through social
media and website
• Eliminate risk, demonstrate value,
simplify the buying decision
• Customers promote your brand
• Generate referrals
Buying
Process
Selling
Process
Supporting Internet
Marketing Strategy
Buyer Personas & The B2B Buying Process
42. Thank You!
Questions? Thank you!
Brian Bluff
President & Co-Founder
Site-Seeker, Inc.
brianbluff@site-seeker.com
@BrianBluff
w: 315.732.9281 x 11
Eddie Bluff
Vice President Key Accounts
& Co-Founder
Site-Seeker, Inc.
eddiebluff@site-seeker.com
@EddieBluff
w: 315-732-9281 x 14