The document discusses how to optimize customer relationships through social media by generating leads, monitoring social conversations, identifying influencers, and leveraging advocates. It recommends focusing on inbound marketing by creating and publishing content, optimizing content for search engines, promoting content across various channels, and analyzing results. Key aspects include monitoring social media to find ideas and competitors, engaging prospects consistently and helpfully, and using tools like social inbox and Twtpoll to leverage advocates. It also stresses the importance of identifying critical social channels, considering the risks of data loss, determining customer lifetime value, and archiving marketing channels with a backup plan.
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
From Prospect to Evangelist: Optimizing Relationships with Social Media
1. From prospect to evangelist: Optimizing
customer relationships with social media
March 2, 2011
Maggie Georgieva Janet Aronica Kristin Dziadul
HubSpot oneforty Backupify
@mgieva @JanetAronica @kristinedziadul
2. Agenda
• How to generate leads in the first place
• How to monitor social media, identify
influencers & reward advocates
• How to back up social media conversations
• Q&A + iPad Drawing!
42. Four Points of Consideration
Identify most critical social
channels
Consider the associated
risk
Determine customer data
lifetime value
Archive your online
marketing channels
43. Identify most critical social
channels
Consider the associated
risk
Determine customer data
lifetime value
Archive your online
marketing channels
44. Identify Critical Social Channels
Conversations with
potential business partners,
customers and hiring
managers
47. Identify most critical social
channels
Consider the associated
risk
Determine lifetime value of
customer data
Archive your online
marketing channels
48. Backup For Cloud Apps
David F. Carr
“ Yes, I clicked the delete button.
Yes, I regret it now. Yes, I belatedly
“
realized why the Backupify service
makes sense.
49. Consider the Risk
• 33% of data loss from user
error
• Increase in social sharing
brings more vulnerability to
data loss
• If accounts are hacked, your
entire business is at risk
50. Consider the Risk
• Losing data is like losing a
customer
• Ensure conversations are
documented and managed
51. Identify most critical social
channels
Consider the associated
risk
Determine customer data
lifetime value
Archive your online
marketing channels
52. Determine Lifetime Value of
Customer Data
• Net value attributed to customer
data
• This data is just as valuable as
the customer them self
• If data is lost, so is the customer
lifetime value
53. Identify most critical social
channels
Consider the associated
risk
Determine customer data
lifetime value
Archive your online
marketing channels
54. Have a Backup Plan
• Record of customer
interactions
• If ever lost, data is
usually unrecoverable
unless you have a
backup in place
• Without a backup, you
are vulnerable