The document discusses how the landscape of e-learning authoring is shifting, with three main drivers: 1) Organizations need e-learning produced faster and with less budget due to economic pressures; 2) New authoring tools have lowered the barriers to entry and skill levels needed; 3) Content needs to be more modular and scalable to different channels like mobile. As a result, new models for e-learning production are emerging that fragment content creation across SMEs, use more outsourcing of specific tasks, and leverage standard tools. For e-learning strategies to be successful, they need to align with business needs and culture, not just rely on new technologies.

1. E-learning Authoring:The Shifting Landscape The Long View Wider Perspective, Pragmatic Advice

2. The Shifting Landscape A seismic shift in the corporate approach to e-learning production Impacting the majority of established e-learning consumers as well as new entrants Pre-established trend magnified by the current economic crisis “E-learning is the only way” No training budget, no travel E-learning budgets also impacted 2

3. The Old Models "Traditional Outsource" to specialist vendors Black box production by external vendors Vendors perform all key roles Vendors choose tools Client agrees – Budget, Design, Script, Deliverables Internally project managed by: E-learning team (50%+), L&D or Business project manager 2. "Traditional Insource" to specialist internal team Production by internal team Dedicated internal team performs all key roles Internal team chooses tools Client (Business) agrees – Budget, Design, Script, Deliverables May use contract resource for supporting specialist roles, e.g. asset creation (graphics, voice-over, animations etc.) 3

4. The Drivers of Change More for Less and Quicker Basic Economic Drivers - Less budget, Less resource Faster to solution, faster to deploy Because you can - Lowering Barriers Lower cost of entry with new tools Lowering skill levels with new tools Increased acceptance of "good enough" for basic needs Direct SME production 4

5. Key Considerations Fragmentation of Content Smaller units New content opportunities New types of content Scalability of approach More to be produced More distributed capability in distributed companies Saying yes more often! Reuse and Repurpose Management and Risk Standardisation of tools Sharing of content and assets Self-maintenance Disposability Future-proofing content and platforms Multi-channel e.g. Mobile, blend, performance support, ... New channels? 5

6. E-learning Production Models 6 Content Factory FullyOutsourced Distributed Process PartiallyOutsourced By Task Degree of Specialisation RapidPartner Local Rapid Key Cost SME Driven Sophistication Scale Degree of Externalisation

7. New Models

8. Key Elements for Success

9. Conclusions The E-learning Landscape has changed – new production strategies are becoming the norm Need to align with the reality of the business, culture, current goals, ... Tools are not a silver bullet! Must align with a coherent strategy + process + resources 9

10. Further Information Email: davidw@elearnity.com New research paper – now available Elearnity Research Knowledge Centre: http://www.elearnity.com