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1. KEYNOTE
Andrew Chow
CO-FOUNDER
ASIA PRO VENTURES PTE. LTD.
Generative AI on
Digital Marketing
for 2024
SINGAPORE ~ SEPTEMBER 28 - 29, 2023
DIGIMARCONSOUTHEASTASIA.COM | #DigiMarConSoutheastAsia
DIGIMARCONSINGAPORE.SG | #DigiMarConSingapore

2. Generative AI:
Revolutionizing Digital
Marketing
by Andrew Chow, CSP

3. Basic
Information
• 4 awards
• 4 best selling books
• 1 of the 15 Chinese in SG with a C.S.P
• 10 social media platforms
• 15 signature workshops
• 18 countries for work
• 400 media coverage
• 100,000 audience

4. Lesson: Life is the Name. Transformation is the Game
• Represented my school in 3 different
sport
• Struggled from stuttering issue until 18
years old
• Graduated with a degree at 32
• Suffered a stroke at 51 and recover
within 1 month
• 6 different careers in last 36 years
Notable Information

5. Content Creation: Empowering Marketers
Automate Your Content
• Create high-quality content at
scale, freeing up marketers to
focus on more strategic tasks.
• From personalized blog posts to
catchy social media campaigns

6. Content Creation: Empowering Marketers
Automate Your Content
• Create high-quality content at
scale, freeing up marketers to
focus on more strategic tasks.
• From personalized blog posts to
catchy social media campaigns
Personalize and Engage
• generating personalized product
recommendations, email
newsletters, and landing pages
effortlessly.

7. Content Creation: Empowering Marketers
Automate Your Content
• Create high-quality content at
scale, freeing up marketers to
focus on more strategic tasks.
• From personalized blog posts to
catchy social media campaigns
Personalize and Engage
• generating personalized product
recommendations, email
newsletters, and landing pages
effortlessly.
Target the Right Audience
• analyzes vast amounts of
customer data to identify
patterns and trends.
• tailored messages, ultimately
boosting conversion rates and
maximizing ROI.

8. Immersion and Creativity: Rise of Interactive
Experiences 1 Immersive Experiences
• interactive virtual worlds, augmented
reality adventures, and personalized videos.
• Get ready to wow your customers like never
before!

9. Immersion and Creativity: Rise of Interactive
Experiences 1 Immersive Experiences
• interactive virtual worlds, augmented
reality adventures, and personalized videos.
• Get ready to wow your customers like never
before!
2
Connect on a Deeper Level
• forge a stronger connection with their
customers.
• Enhance their experience and make them
feel truly valued.

10. Immersion and Creativity: Rise of Interactive
Experiences 1 Immersive Experiences
• interactive virtual worlds, augmented
reality adventures, and personalized videos.
• Get ready to wow your customers like never
before!
2
Connect on a Deeper Level
• forge a stronger connection with their
customers.
• Enhance their experience and make them
feel truly valued.
3 Unleash Your Creativity
• Though automate repetitive tasks, it can't replace
the human touch.
• As marketers, we still have the freedom to bring
fresh ideas to life and execute them with skill and
flair.

11. The Impact of Generative AI Today
Content Creation Made Easy
Say goodbye to writer's block and hello to a plethora
of content possibilities!
Laser-Focused Targeting
Maximize your campaign's impact and drive conversions
even for the long-tail demand.

12. The Impact of Generative AI Today
Content Creation Made Easy
Say goodbye to writer's block and hello to a plethora
of content possibilities!
Laser-Focused Targeting
Maximize your campaign's impact and drive conversions
even for the long-tail demand.

13. The Impact of Generative AI Today
Content Creation Made Easy
Say goodbye to writer's block and hello to a plethora
of content possibilities!
Personalization at Scale
it's all about giving your audience exactly what they
need.
Laser-Focused Targeting
Maximize your campaign's impact and drive conversions
even for the long-tail demand.

14. The Impact of Generative AI Today
Content Creation Made Easy
Say goodbye to writer's block and hello to a plethora
of content possibilities!
Personalization at Scale
it's all about giving your audience exactly what they
need.
Laser-Focused Targeting
Maximize your campaign's impact and drive conversions
even for the long-tail demand.
Unlocking Creativity
empowering marketers to create interactive
marketing experiences that leave a lasting
impression.

15. The Changing Landscape for Digital Marketers
Curators, Not Just Creators
• More Strategic than tactical
• More story telling for
engagement
• More collaboration with other
brands
Data and Analytics Skills
• Focus on predictive and
prescriptive analytics
• Offer intelligence, not just
insights
Creativity Still Reigns
• Work on Intuition, not just
innovation
• Leverage on gig economy

16. Maximizing Your Role as a Digital Marketer
1 Personalize with Precision
a.k.a
“more audience segments.”
2 Data-Driven Decision Making
a.k.a
“develop more effective marketing campaigns”
3 Immersive Experiences that Engage
a.k.a
“360 Video, Mixed Reality, Extended Reality”
4 Automate Routine Tasks
a.k.a
“smaller team, more KPIs, shorter work week”

17. AI Writer (60 writing options) :
www.writesonic.com

18. AI Video Creator : www.fliki.ai

19. AI Researcher : www.perplexity.ai

20. AI Lead Generator : www.scoreapp.com

21. Scan Me!
Take a simple quiz of 30 questions
Get a customized report on your score.
Questions, scoring, and report done entirely by AI