This document provides a 10 step roadmap for creating a social media strategy for a business. The steps include: 1) obtaining stakeholder buy-in, 2) setting goals and KPIs, 3) choosing tactics and metrics, 4) understanding target customers, 5) analyzing competitors, 6) creating personas, 7) establishing policies, 8) training ambassadors, 9) conducting an audit, and 10) creating a roadmap to stay on track. Examples are given for each step to illustrate what should be considered. The overall goal is to systematically engage stakeholders to maximize co-created value through social media.
Description: With so many digital marketing channels for communicating your brand and online content platforms to choose from, it is difficult to determine which are best for your business.
In this lesson you will learn how to be strategic in choosing your digital marketing channels and why it’s important to be intentional about your choices.
After completing this lesson you'll be able to choose the best platforms to accomplish your goals, as well as other factors to consider, and questions to ask before making your digital marketing choices.
The 10 Essential Elements of a Well Aligned Sales and Marketing TeamJeff Leo Herrmann
Is your sales and marketing organization aligned for success? Today we reveal the 10 essential elements to sales and marketing team collaboration - leading to success.
This slideshare is basically a guideline for seasonal planning.
You will find the seasonal search trends to your business / industry by identifying the search queries with seasonal modifiers. With the use of Google Trends, you can find at what time search volume peaks for these searches.
Following by identifying STP, developing strategy and tactics with Google AdWords in order to deliver your marketing contents to the right audience via the right channel at the right time.
Understanding what's working and what's not working, KPI measurement should be an imperative part of your business' growth strategy. Keep in mind that, if you don't measure it, you can't improve it.
The time is now, wait no more!
Know digital is important but don't know where to start or what tools to use? This presentation gives you a rundown of the top tools, how to use them most effectively and how to combine them in an effective campaign. You'll also get a peak at what's next with mobile, location-based marketing and social bridging.
The purpose of this deck is two-fold:
1. provide key insights on how to build a highly effective and predictable demand gen engine
2. provide a template for a monthly demand gen dashboard that tracks the value/ROI of your actions
There are numerous other key metrics that are essential for marketing to track but are not represented in this template such as customer experience [NPS, CSAT, etc.], brand recognition & affinity, website analytics, email analytics, PR share of voice, ad campaign effectiveness, and so on and so on.
Additionally, this dashboard is not intended to replace a full sales pipeline dashboard but rather to provide insights on how marketing is contributing to sales effectiveness and revenue.
$118.4 billion was spent on content marketing, video marketing, and social media in 2013. What will be your content marketing focus in 2014?
In this 451 Marketing webinar, our Executive Vice President of Digital Marketing Francis Skipper will share his insights on upcoming trends and strategies to captivate your audience through content marketing.
Walk away from this 451 Marketing webinar with insights on:
- Defining Goals: from brand awareness to lead generation
- Trends in Content: what types of content are most popular?
- Social Platforms: the top channels to focus on in 2014
- Analytics: How to measure the impact of your content marketing efforts
I am glad to share my 2nd (#TASK1) internship task at The Sparks Foundation for batch #GRIPOCT21. The task was aimed to create a marketing plan for The Sparks Foundation. I have created a general digital marketing plan which is purely assumption-based. I strongly believe that the exact execution of this plan will bring long-term success & sustainability to The Sparks Foundation.
This is our LinkedIn Presentation for Digital Media Marketing.
https://thelinkedinman.com/history-linkedin/
https://en.wikipedia.org/wiki/LinkedIn
https://monetizepros.com/monetization-basics/how-does-linkedin-make-money/
https://www.linkedin.com/pulse/linkedin-industry-rankings-see-which-tops-list-joshua-waldman/
Customer Loyalty Summit India January 2014Kylie Bartlett
Keynote presentation at The Customer Loyalty Summit in India January 2014 called: 'Serves You Right - Why We Must Stop Selling And Start Serving to Succeed in the New Economy'
Description: With so many digital marketing channels for communicating your brand and online content platforms to choose from, it is difficult to determine which are best for your business.
In this lesson you will learn how to be strategic in choosing your digital marketing channels and why it’s important to be intentional about your choices.
After completing this lesson you'll be able to choose the best platforms to accomplish your goals, as well as other factors to consider, and questions to ask before making your digital marketing choices.
The 10 Essential Elements of a Well Aligned Sales and Marketing TeamJeff Leo Herrmann
Is your sales and marketing organization aligned for success? Today we reveal the 10 essential elements to sales and marketing team collaboration - leading to success.
This slideshare is basically a guideline for seasonal planning.
You will find the seasonal search trends to your business / industry by identifying the search queries with seasonal modifiers. With the use of Google Trends, you can find at what time search volume peaks for these searches.
Following by identifying STP, developing strategy and tactics with Google AdWords in order to deliver your marketing contents to the right audience via the right channel at the right time.
Understanding what's working and what's not working, KPI measurement should be an imperative part of your business' growth strategy. Keep in mind that, if you don't measure it, you can't improve it.
The time is now, wait no more!
Know digital is important but don't know where to start or what tools to use? This presentation gives you a rundown of the top tools, how to use them most effectively and how to combine them in an effective campaign. You'll also get a peak at what's next with mobile, location-based marketing and social bridging.
The purpose of this deck is two-fold:
1. provide key insights on how to build a highly effective and predictable demand gen engine
2. provide a template for a monthly demand gen dashboard that tracks the value/ROI of your actions
There are numerous other key metrics that are essential for marketing to track but are not represented in this template such as customer experience [NPS, CSAT, etc.], brand recognition & affinity, website analytics, email analytics, PR share of voice, ad campaign effectiveness, and so on and so on.
Additionally, this dashboard is not intended to replace a full sales pipeline dashboard but rather to provide insights on how marketing is contributing to sales effectiveness and revenue.
$118.4 billion was spent on content marketing, video marketing, and social media in 2013. What will be your content marketing focus in 2014?
In this 451 Marketing webinar, our Executive Vice President of Digital Marketing Francis Skipper will share his insights on upcoming trends and strategies to captivate your audience through content marketing.
Walk away from this 451 Marketing webinar with insights on:
- Defining Goals: from brand awareness to lead generation
- Trends in Content: what types of content are most popular?
- Social Platforms: the top channels to focus on in 2014
- Analytics: How to measure the impact of your content marketing efforts
I am glad to share my 2nd (#TASK1) internship task at The Sparks Foundation for batch #GRIPOCT21. The task was aimed to create a marketing plan for The Sparks Foundation. I have created a general digital marketing plan which is purely assumption-based. I strongly believe that the exact execution of this plan will bring long-term success & sustainability to The Sparks Foundation.
This is our LinkedIn Presentation for Digital Media Marketing.
https://thelinkedinman.com/history-linkedin/
https://en.wikipedia.org/wiki/LinkedIn
https://monetizepros.com/monetization-basics/how-does-linkedin-make-money/
https://www.linkedin.com/pulse/linkedin-industry-rankings-see-which-tops-list-joshua-waldman/
Customer Loyalty Summit India January 2014Kylie Bartlett
Keynote presentation at The Customer Loyalty Summit in India January 2014 called: 'Serves You Right - Why We Must Stop Selling And Start Serving to Succeed in the New Economy'
Making social media work for your businessKylie Bartlett
If you'd like to learn how to make social media work for your business, here's 5 step process to follow. You can find out more by visiting http://www.socialforcefive.com.au
Ciberpolítica é o tema deste e-book, produzido sob supervisão da Editora da Universidade Federal da Bahia (Edufba) para a “Coleção Cibercultura/Lab404”. O objetivo do livro é apresentar, de forma introdutória, alguns dos conceitos e casos mais relevantes de uso político da comunicação digital. Dentre os temas discutidos estão: • Internet e participação; • Internet e transparência; • Internet e governo eletrônico; • Internet, política e exclusão digital; • Internet, política e individualização; • Internet e personalização da política; • Internet e eleições. Download gratuito em: https://repositorio.ufba.br/ri/handle/ri/19351 Salvador: EDUFBA, 2016, 61 p. Coleção Cibercultura. LAB404 ISBN 978-85-232-1485-2
Find out why social media matters and how to make it work for your business.
We run regular training sessions on this very topic. Click here to find out more: http://www.socialforcefive.com.au
How to Create a Social Media Road Map For Your BusinessKylie Bartlett
If you're looking for a step by step plan on how to create a social media road map for your business, here's a process to follow.
www.socialforcefive.com.au
How to Get a Grasp on ROI for Social MediaSpiral16
http://spiral16.com Realizing ROI for social media company initiatives is challenging because there the medium itself isn't purely financial, yet ROI is a financial metric. There is no ROI calculator that works for every company, but this presentation will help you wrap your head around the big picture, and get you thinking clearly about how you can calculate social media ROI for your business.
In our first roundtable, we held three presentations: 1. What Does Your Marketing Strategy Look Like? 2. The Importance of a Digital Strategy 3. Integrated Marketing & Sales
Forward thinking organizations understand that social business is so much more than a marketing campaign, however many struggle with finding the starting line for ways to bring social business into their organization. This presentation take executives through a structured approach for developing social business initiative from concept to pilot, including ROI measures. Mini-case studies help bring concepts to life.
As social media becomes more ingrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment?
In this presentation you'll learn tips from the pros on growing your social media strategy. We’ll cover top 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
Generate UK Digital Marketing Strategy seminar 2012 Generate UK
slides from the various presentations at the Generate UK Digital Marketing Strategy seminar held in October 2012 at The Donnington Grove Hotel in Newbury.
Why Oh Why, Brand ROI? Building Your Social Media Measurement FoundationFalcon.io
The very existence of a social media team is predicated on the assumption that a positive ROI is being (or will be) generated. SMMs must adopt a Return-On- Investment mindset. By calculating ROI, you can prove—with clear, numeric data—how social channels are contributing to the business overall. And, in doing so, you’ll gain strategic insights, win executive buy-in, and demonstrate your team’s importance within the organization. But what is social media ROI? Why do you need to prove ROI? What should you be benchmarking? Does it all start with an audit? This session will go back to basics to ensure we’re all on the same page. You’ll learn:
What is social media ROI
Why do you need to prove social media ROI
Auditing and benchmarking
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Social media strategies explained; listen, talk, support, energize & embrace. A hype free approach to building a company wide social media program.
http://joakimnilsson.com
A 6-Step Guide to 2021 Marketing PlanningAndrea Martin
This 6-Step process offers guidance on how to build out a strategic, tactical marketing plan that is audience specific and easy to follow so you can achieve your business and marketing objectives in 2021.
Just when you think you’ve mastered social media… along comes UGC, the “visual web” and SnapChat. We explore practical tips on how to adapt 6 key social media trends.
In this Slideshare, we explain:
+ Some context about how social media is transforming today’s business landscape
+ What social selling is
+ The social selling journey
+ The importance of content: content with intent
+ The benefits of social platforms and social management tools in engaging and influencing prospects and generating new business
Similar to How to Create a Social Media Road Map For Your Business (20)
5. “This telephone has too many shortcomings to be seriously considered as
a means of communication.”
Western Union Internal memo 1876
6. “The wireless music box has no imaginable commercial value. Who
would pay for a message sent to nobody in particular?”
An inventor in response to David Sarnoff’s push for radio 1920
7. “While theoretically and technically television may be feasible,
commercially and financially it is an impossibility.”
Lee De Forest, radio pioneer 1926
8. “Visionaries see the future of
telecommuting workers, interactive
libraries and multimedia classrooms.
They speak of electronic town meetings
and virtual communities.
Commerce and business will shift from
offices and malls to networks and
modems. And the freedom of digital
networks will make government more
democratic. Baloney!!”
Cliff Stoll, author, astronomer,
professor 1995
9.
10.
11.
12. Social & mobile
Engines
Website
Database Search
Engines Engines
List
Spender
Engines
13. Your Website Must Haves
• You have 7 – 12 seconds to grab visitors’ attention,
make it worth their while
• Prime real estate is top right hand corner – make it
sticky
• The less clicks the better
• Your unique selling and value propositions must be front
and centre on your homepage
• The money is in the list – ensure you your website
caters for new subscribers
• Ensure you’re sociable and shareable
• The ability to transact with you
32. What is Location Based
Marketing?
Also known as geo-targeting
Research tells us that consumers generally
shop within 15km from where they live
If you’re not on page 1 of Google,
you’re not on Google & in the
consumers mind, you don’t exist!
40. What is a Social Business?
An organization that has put in place the strategies,
technologies and processes to systematically engage all the
individuals of its ecosystem (employees, customers, partners,
suppliers) to maximize the co-created value. As defined by
Open Knowledge.
42. Customer Service Example
The customer service wish list is to enhance our super friendly customer
service (better image), reduce the same questions being asked multiple
times (leveraged responses to general questions), and to make it easier
to sell on-going services to existing clients.
Sales Example
The sales wish list is to communicate our perceived value in the
marketplace, create customer evangelists who promote our products and
services on our behalf, generate more leads and sales and reduce the
time from prospect to closing the sale.
Human Resources Example
The HR wish list is being an employer of choice because of our positive
social presence; attract top talent, to increase internal employee
engagement and to use social media as an internal form of
communication.
43. Step 2: Plan and Set Social
Media Goals with KPIs
44. Define Your Social Media
Vision
Where do you want to go? A vision is what hooks everything together. A
vision statement is a simple sentence that helps keep you motivated and
focused during times of uncertainty.
It’s a clear picture you can see, one
that guides your every business
decision. Establishing a social media
vision statement is important because
it helps ensure you keep your business
headed in the right social media
direction.
45. Social Force 5 Social Media
Vision
Leverage social media to assist us to create a collaborative and
connected eco-system with our team, customers, partners and suppliers,
so we all achieve co-created value and a competitive advantage.
Team
Suppliers
Social Customers
Force 5
Partners
46. Define Your Social Media
Goals by acquiring and
Many businesses are aiming to increase sales
retaining customers, or improving brand awareness.
Others look at reducing costs by making their marketing more efficient,
streamlining customer service or improving their customer satisfaction
scores.
Goals are necessary for
measurement. You must define what
the end result will look like for each
department/key stakeholder and the
business as a whole.
47. Social Media Goals Examples
• Build brand awareness
• Generate additional leads
• Generate additional sales
• Strengthen relationships with customers, prospects and
influencers
• Understand your buyers needs better
• Increase traffic to your website
• Improve customer service
• Improve search engine rankings
• Drive traffic into your bricks and mortar store
48. Establish KPIs For Each Goal
Once you’ve established key goals for each department/key stakeholder,
you must also then establish KPIs per goal, so you’re able to measure
your success.
Here’s a list of KPIs that you could use to measure your goal
outcomes:
• Number of times your business and brand is mentioned online
• Number of social interactions
• Number of conversions driven via your social media channels
• Number of positive mentions, reviews and shares
• % of $ saved or generated as a result of social feedback
• Number of customer inquiries resolved
• Number of candidates driven from social media
50. Organic SEO
B2C, tribe engagement Branding
Social Engines
Backlinks How to’s & FAQs
B2B, joint ventures Listening & research
Build authority
51. Define Your Metrics
The objective here is to measure KPIs to determine if your social media
activities are yielding the expected results. The information obtained here
is important to steer present and future decisions about your social media
plan.
There must be a system in place to measure the results of your activities
being performed. There are various ways to measure the effectiveness.
How you measure success depends on which goals your trying to
achieve. The measuring activities have to be tied to your key goals.
Here are 4 examples of how you can measure your social media
success:
1. Revenue growth
2. Cost reduction
3. Improved customer advocacy
4. Increased brand awareness
52. Your Social Media Snapshot
VISION: GOALS: TACTICS:
Why are you What do you want How will you achieve
doing this? to accomplish? your goals?
A Goal Tactic Metric
Vision
A KPIs Tactic Metric
B Goal Tactic Metric
B KPIs Tactic Metric
GOALS
A Department
C Goal Tactic Metric
B Department
C Department
C KPIs Tactic Metric
53. Step 4: Get to Know Your
Target Customers and
Communities
54. Target Customer Questions
• Male or female?
• Age and demographic?
• Married, single, divorced?
• Children?
• Occupation?
• Located - local, national, global?
• Income range?
• What industry do they work in?
• What do they do on weekends?
• What car do they drive?
• What are their hobbies and interests?
• What websites do you visit on a regular basis and why?
• Do you subscribe to any blogs? If yes, which ones and why?
• What magazines (on or offline) do you read?
• What social media platforms do you use and why?
• What communities (both on and offline) do you belong and contribute to?
• What are your special interests, hobbies and activities?
55. TARGET CUSTOMER:
• 42 year old
• Married to Tiffany
• 10 year old daughter Lucy who goes to Melbourne
Grammar
Hi I’m Matt
• MD of chain of restaurants around Melbourne
• Live in Port Melbourne
• Earn $250,000 pa plus bonuses
• Dines in Melbourne CBD and has breakfast in Albert
Park on the weekends
• Holiday’s in Noosa
• Read’s the Age and Herald Sun on his ipad each
morning
• Subscribes to BRW, Epicure
• On LinkedIn but doesn’t really know how to use it
• Member of the Albert Park Golf Club
• Goes to the gym and loves running The Tan 2 days
per week
• Geelong Cats Fan
57. Social Media Keyword
Research
The foundation of social media marketing is built on keywords.
Conducting continuous keyword research and keyword analysis is critical
to achieving success with social media.
www.hashtags.org - Provides graphs on Twitter #hashtags and hashtag
use; find the most popular and newest hashtags
www.twitter.com/search - Track the hottest trends on Twitter and click on a
stream to pull up a feed of the public conversation
Targeting potential customers on Facebook is not as easy as with social
networking sites like Twitter as businesses can't access the profiles of
potential customers without permission.
62. Social Media Guidelines
• Introduction and explanation
• Statement of rationale
• Authorisation
• Don’t assume common sense is common
• Address representation of the business
• Emphasis personal and business consequences
• Reiterate intellectual property and confidentiality concerns
• Identify privacy issues
• Third party communication
• Provide best practice advice
• Media relations
We live in a world of rapid change. 1 issue of the herald sun contains more information in it than someone would have come across in their life time in the 14th centuryMy dad would have experienced 2 technological changes in his careerWhat you learn today is outdated in 6 weeks timeInnovation and change must be part of your DNA