Future-proofing Your SEO Strategy for Search Generative Experience (SGE) Era and Beyond Despite the decreasing efficacy of traditional SEO tactics, organic search remains a pivotal channel for demand generation in 2024. This presentation will discuss the transformative impact of Search Generative Experience (SGE) on organic search visibility and provide actionable insights into building a winning SEO strategy that drives high-intent web traffic. We will also discuss how to leverage Generative AI tools, such as ChatGPT, to create high-quality, user-centric content and do more with less. Key Takeaways: 1. SEO remains a vital channel for demand generation in 2024. 2. Search Generative Experience (SGE) and Google's latest search pose risks to organic traffic, necessitating a strategic pivot from traditional SEO practices. 3. Adopting the right AI content creation strategy allows for the effective use of Generative AI tools in crafting, repurposing, and ideating content that ranks well and resonates with audiences.