This document discusses generative AI and its potential transformations and use cases. It outlines how generative AI could enable more low-cost experimentation, blur division boundaries, and allow "talking to data" for innovation and operational excellence. The document also references responsible AI frameworks and a pattern catalogue for developing foundation model-based systems. Potential use cases discussed include automated reporting, digital twins, data integration, operation planning, communication, and innovation applications like surrogate models and cross-discipline synthesis.