Just when you think you’ve mastered social media… along comes UGC, the “visual web” and SnapChat. We explore practical tips on how to adapt 6 key social media trends.
Digital Marketing Tips and Strategies for Non-ProfitsBecky Livingston
Digital marketing is often a challenge for non-profits. This slide deck outlines several tips for email, blogging, websites, video, strategy, and more to help non-profits make the most of their digital marketing efforts.
Hospitals Digital Marketing Case StudiesAtta Siddiqui
Case Studies of Successful Digital Media Marketing
Flawless-media.com DIGITAL MARKETING | ONLINE GROWTH
2019 Digital Marketing Trends in Healthcare Survey
Why Social Media Is Important for Business Marketing
flawless-media.com
Let’s start with one simple fact: It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than 7 billion people around the world using social media every day,
it’s no passing trend.
Ten Marketing Communications Activities You Must Do4Good.org
The question in tough economic times...market more, or market less? Regardless of the answer your organization has chosen, now more than ever nonprofit organizations must choose their tactics wisely. This webinar discusses 10 cost-effective marketing communications activities your organization should be maintaining, regardless of budget.
Creating a Strategic Marketing Communications Plan explores the role of marketing communications in your organization, describes research tools, reviews the elements of a marketing communications plan and shows you how to create a strategic marketing communications plan.
Event sponsorship is a huge market plagued by inefficient spends and diluted messaging. Brands are spending big without focusing on authenticity, efficiency, or digital innovation.
With our 10 Essentials to Sponsorship Activation we’ll rethink traditional sponsorship practices, showing how ambassador and digital activation are the keys to fantastic brand value and return that will completely change economics of the event industry.
Digital Marketing Tips and Strategies for Non-ProfitsBecky Livingston
Digital marketing is often a challenge for non-profits. This slide deck outlines several tips for email, blogging, websites, video, strategy, and more to help non-profits make the most of their digital marketing efforts.
Hospitals Digital Marketing Case StudiesAtta Siddiqui
Case Studies of Successful Digital Media Marketing
Flawless-media.com DIGITAL MARKETING | ONLINE GROWTH
2019 Digital Marketing Trends in Healthcare Survey
Why Social Media Is Important for Business Marketing
flawless-media.com
Let’s start with one simple fact: It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than 7 billion people around the world using social media every day,
it’s no passing trend.
Ten Marketing Communications Activities You Must Do4Good.org
The question in tough economic times...market more, or market less? Regardless of the answer your organization has chosen, now more than ever nonprofit organizations must choose their tactics wisely. This webinar discusses 10 cost-effective marketing communications activities your organization should be maintaining, regardless of budget.
Creating a Strategic Marketing Communications Plan explores the role of marketing communications in your organization, describes research tools, reviews the elements of a marketing communications plan and shows you how to create a strategic marketing communications plan.
Event sponsorship is a huge market plagued by inefficient spends and diluted messaging. Brands are spending big without focusing on authenticity, efficiency, or digital innovation.
With our 10 Essentials to Sponsorship Activation we’ll rethink traditional sponsorship practices, showing how ambassador and digital activation are the keys to fantastic brand value and return that will completely change economics of the event industry.
Live Webinar: The Sophisticated Marketer's Crash Course in Metrics & AnalyticsLinkedIn
Data accuracy, alignment, attribution challenges, and metrics varying across the buyer's journey are recipe for headaches for even the most Sophisticated Marketer.
Don't fret. In our upcoming webcast, LinkedIn's very own Sr. Content Marketing Manager, Megan Golden and Sr. Demand Generation Manager, Amanda Halle, will show you how you can get clear visibility into the impact of your programs throughout the purchase process.
Jennifer nash pr_comms. credentials_contactSpotlightNetTv
Hi, I'm Jennifer Nash, also known as The Bespoke PR Maven on LinkedIn. I've been known to challenge the PR industry status quo with my own innovative and mostly disruptive PR tactics to get my clients heard, seen, known, and recognised as thought leaders with expert authority in their industry. I'm also the co-founder of the Global Ignite Vision Awards movement, Spotlight Magazine, which is the only thought leadership magazine hosted on PageSuite is a leading privately owned and self-funded digital, mobile and tablet publishing company. Providing strategic solutions for future focused publishers, aiding them to deliver engaging content through multiple channels, enhancing the end-user experience. Servicing broad global content and publishing markets.
In my Ark & Brook PR Agency, I help SME’s and entrepreneurs’ step by step guiding you and helping you to build your thought leadership in an authentic voice, growing your audience with brand ambassadors, and tinkering to find the best strategy that works for you.
I also know exactly how I've attracted press coverage for companies such as BMW, Imex Elite Standard, PaymentSense, DentFix, Harrow Town Centre Council and The Portman Estate in London - all through building my Publicist Consultancy service.
Presentation at Education Session of Digital Marketing at Beauty Expo Australia 2015 by Mark Horwood-James; Head of Strategy & Experience at Blackglass/The Gruden Group
Digital Marketing 101 2015
What is digital marketing? Why is digital marketing important? How can digital marketing help your business?
#1 mistake I see with clients is that they are not starting with their website first when it comes to digital marketing. Their web traffic is low due to sharing curated content and not pulling in the content to their website first and making their website the jumping off point to the content.
Think website first then look at distribution channels.
67% of the buyer's journey is done digitally. Are you prepared?
PR 101 - Communications for Startups and EntrepreneursLars Voedisch
1) How to tell your story and why anybody should actually listen
2) Knowing your audiences is everything
3) Social media isn't the holy grail - are you sure you wanna go viral
Advocacy and the Bottom Line by Felix Maldifassi from Hootsuite Felix Maldifassi
A good social media strategy requires more than just publishing to your company’s social media networks. Felix Maldifassi from Hootsuite will discuss how advocates can help to move your business forward by building credibility through third-party validation and amplifying your reach. From employee advocacy strategies to working with Ambassadors, he’ll delve into how to build a REAL community and grow #BrandLove in the process.
SITEC E-Commerce Course: Content Management
Course Series: Getting Started 201
Content management is the process of organizing and integrating all piecemeal content in the most efficient way. These organized content can then be reused in different publications and published through different channels.
There are various types of content management systems on the market to meet the needs of users in various industries. Among them, content management can include managing the electronic assets of the website, as well as storing corporate documents (such as brand guides, business plans, emails, etc.).
Company :Launchpad
Guest Speaker :Wing Hong
Marketing Communications Audit - Template by Brand AuditorDaniel Diosi
Identify the strengths and weaknesses of your brand marketing communications, benchmarking your performance with the industry average.
This audit offers a comprehensive analysis based on expert ratings, in-market customer survey feedback, and 3rd party data. The report will give you specific insights on how to improve the execution of your brand marketing communications, become more relevant for your audience and improve your marketing effectiveness overall.
This audit is suitable for:
- Startups, before finding investors
- Startups, before launching marketing campaigns
- Small companies
- E-commerce websites
- Medium-sized enterprises
- One-person businesses
The 19-page audit covers the following sections:
- Brand personality
- Multi-channel content
- Public relations
- Advertising
In each section, 5 items are analyzed. In total, your report will include the evaluation of 20 key points of your marketing communications management.
Each section includes the following insights:
- Ratings from expert auditors
- Results of in-market customer perceptions survey
- Strengths and weaknesses between you and industry average
- Feedback from in-market customers
- Brief suggestions from expert auditors
Insights are based on first-hand data collected from targeted in-customers surveys, expert opinions, and 3rd party data.
Visit www.brandauditor.me for more information
This slideshare is basically a guideline for seasonal planning.
You will find the seasonal search trends to your business / industry by identifying the search queries with seasonal modifiers. With the use of Google Trends, you can find at what time search volume peaks for these searches.
Following by identifying STP, developing strategy and tactics with Google AdWords in order to deliver your marketing contents to the right audience via the right channel at the right time.
Understanding what's working and what's not working, KPI measurement should be an imperative part of your business' growth strategy. Keep in mind that, if you don't measure it, you can't improve it.
The time is now, wait no more!
A 6-Step Guide to 2021 Marketing PlanningAndrea Martin
This 6-Step process offers guidance on how to build out a strategic, tactical marketing plan that is audience specific and easy to follow so you can achieve your business and marketing objectives in 2021.
Context is King -- Building Meaningful Relationships with LinkedIn FollowersLinkedIn
This presentation from our BrandConnect:12 event in NYC shows how to harness the power of LinkedIn's follower ecosytem, including real-life examples for building meaningful relationships on LinkedIn.
Vibes Communications is a fusion of technology & marketing. We assist clients in Web, Mobility, and Digital Marketing Services. You can have a look at our credentials for knowing us better.
Blue Ocean PR is a boutique PR consultancy in Cairo, offering media relations, event management, crisis communication, media training, internal communication, media monitoring and measurement.
The Importance of an Always-on Content Strategy in Higher EducationLinkedIn
Data from LinkedIn Insights demonstrates how higher education marketers can drive reach, lift frequency, and optimize for engagement with an always-on content strategy.
Make it Personal: Accelerating Your Personalization Game PlanOptimizely
While many talk about personalization and the value it can bring, the challenges of implementing it often mean the initiative never gets off the ground. Where should you start, and what tools should you use to test, learn, and create the most powerful and relevant experiences? Join Optimizely’s Senior Strategy Consulting and Solutions Engineering managers to learn how to lay out your personalization strategy and use new product features that make it faster and easier to personalize your campaigns with Optimizely.
In this session you’ll learn:
- How to develop a personalization strategy, and where to get started
- How machine learning capabilities can help you start personalizing today
- A walkthrough of Optimizely’s Personalization solutions, including Extensions, Recommendations, and the recently launched Adaptive Audiences
Live Webinar: The Sophisticated Marketer's Crash Course in Metrics & AnalyticsLinkedIn
Data accuracy, alignment, attribution challenges, and metrics varying across the buyer's journey are recipe for headaches for even the most Sophisticated Marketer.
Don't fret. In our upcoming webcast, LinkedIn's very own Sr. Content Marketing Manager, Megan Golden and Sr. Demand Generation Manager, Amanda Halle, will show you how you can get clear visibility into the impact of your programs throughout the purchase process.
Jennifer nash pr_comms. credentials_contactSpotlightNetTv
Hi, I'm Jennifer Nash, also known as The Bespoke PR Maven on LinkedIn. I've been known to challenge the PR industry status quo with my own innovative and mostly disruptive PR tactics to get my clients heard, seen, known, and recognised as thought leaders with expert authority in their industry. I'm also the co-founder of the Global Ignite Vision Awards movement, Spotlight Magazine, which is the only thought leadership magazine hosted on PageSuite is a leading privately owned and self-funded digital, mobile and tablet publishing company. Providing strategic solutions for future focused publishers, aiding them to deliver engaging content through multiple channels, enhancing the end-user experience. Servicing broad global content and publishing markets.
In my Ark & Brook PR Agency, I help SME’s and entrepreneurs’ step by step guiding you and helping you to build your thought leadership in an authentic voice, growing your audience with brand ambassadors, and tinkering to find the best strategy that works for you.
I also know exactly how I've attracted press coverage for companies such as BMW, Imex Elite Standard, PaymentSense, DentFix, Harrow Town Centre Council and The Portman Estate in London - all through building my Publicist Consultancy service.
Presentation at Education Session of Digital Marketing at Beauty Expo Australia 2015 by Mark Horwood-James; Head of Strategy & Experience at Blackglass/The Gruden Group
Digital Marketing 101 2015
What is digital marketing? Why is digital marketing important? How can digital marketing help your business?
#1 mistake I see with clients is that they are not starting with their website first when it comes to digital marketing. Their web traffic is low due to sharing curated content and not pulling in the content to their website first and making their website the jumping off point to the content.
Think website first then look at distribution channels.
67% of the buyer's journey is done digitally. Are you prepared?
PR 101 - Communications for Startups and EntrepreneursLars Voedisch
1) How to tell your story and why anybody should actually listen
2) Knowing your audiences is everything
3) Social media isn't the holy grail - are you sure you wanna go viral
Advocacy and the Bottom Line by Felix Maldifassi from Hootsuite Felix Maldifassi
A good social media strategy requires more than just publishing to your company’s social media networks. Felix Maldifassi from Hootsuite will discuss how advocates can help to move your business forward by building credibility through third-party validation and amplifying your reach. From employee advocacy strategies to working with Ambassadors, he’ll delve into how to build a REAL community and grow #BrandLove in the process.
SITEC E-Commerce Course: Content Management
Course Series: Getting Started 201
Content management is the process of organizing and integrating all piecemeal content in the most efficient way. These organized content can then be reused in different publications and published through different channels.
There are various types of content management systems on the market to meet the needs of users in various industries. Among them, content management can include managing the electronic assets of the website, as well as storing corporate documents (such as brand guides, business plans, emails, etc.).
Company :Launchpad
Guest Speaker :Wing Hong
Marketing Communications Audit - Template by Brand AuditorDaniel Diosi
Identify the strengths and weaknesses of your brand marketing communications, benchmarking your performance with the industry average.
This audit offers a comprehensive analysis based on expert ratings, in-market customer survey feedback, and 3rd party data. The report will give you specific insights on how to improve the execution of your brand marketing communications, become more relevant for your audience and improve your marketing effectiveness overall.
This audit is suitable for:
- Startups, before finding investors
- Startups, before launching marketing campaigns
- Small companies
- E-commerce websites
- Medium-sized enterprises
- One-person businesses
The 19-page audit covers the following sections:
- Brand personality
- Multi-channel content
- Public relations
- Advertising
In each section, 5 items are analyzed. In total, your report will include the evaluation of 20 key points of your marketing communications management.
Each section includes the following insights:
- Ratings from expert auditors
- Results of in-market customer perceptions survey
- Strengths and weaknesses between you and industry average
- Feedback from in-market customers
- Brief suggestions from expert auditors
Insights are based on first-hand data collected from targeted in-customers surveys, expert opinions, and 3rd party data.
Visit www.brandauditor.me for more information
This slideshare is basically a guideline for seasonal planning.
You will find the seasonal search trends to your business / industry by identifying the search queries with seasonal modifiers. With the use of Google Trends, you can find at what time search volume peaks for these searches.
Following by identifying STP, developing strategy and tactics with Google AdWords in order to deliver your marketing contents to the right audience via the right channel at the right time.
Understanding what's working and what's not working, KPI measurement should be an imperative part of your business' growth strategy. Keep in mind that, if you don't measure it, you can't improve it.
The time is now, wait no more!
A 6-Step Guide to 2021 Marketing PlanningAndrea Martin
This 6-Step process offers guidance on how to build out a strategic, tactical marketing plan that is audience specific and easy to follow so you can achieve your business and marketing objectives in 2021.
Context is King -- Building Meaningful Relationships with LinkedIn FollowersLinkedIn
This presentation from our BrandConnect:12 event in NYC shows how to harness the power of LinkedIn's follower ecosytem, including real-life examples for building meaningful relationships on LinkedIn.
Vibes Communications is a fusion of technology & marketing. We assist clients in Web, Mobility, and Digital Marketing Services. You can have a look at our credentials for knowing us better.
Blue Ocean PR is a boutique PR consultancy in Cairo, offering media relations, event management, crisis communication, media training, internal communication, media monitoring and measurement.
The Importance of an Always-on Content Strategy in Higher EducationLinkedIn
Data from LinkedIn Insights demonstrates how higher education marketers can drive reach, lift frequency, and optimize for engagement with an always-on content strategy.
Make it Personal: Accelerating Your Personalization Game PlanOptimizely
While many talk about personalization and the value it can bring, the challenges of implementing it often mean the initiative never gets off the ground. Where should you start, and what tools should you use to test, learn, and create the most powerful and relevant experiences? Join Optimizely’s Senior Strategy Consulting and Solutions Engineering managers to learn how to lay out your personalization strategy and use new product features that make it faster and easier to personalize your campaigns with Optimizely.
In this session you’ll learn:
- How to develop a personalization strategy, and where to get started
- How machine learning capabilities can help you start personalizing today
- A walkthrough of Optimizely’s Personalization solutions, including Extensions, Recommendations, and the recently launched Adaptive Audiences
Ready, Set, Launch! Using Social Media to Improve Product and Service LaunchesGleanster Research
According to respondents to the Q4 2013 Social Listening survey, 8 out of 10 marketers had used social media to promote and launch new products and services. But these efforts are largely limited to two main activities: brand promotion and social listening. With so much money, time, and effort leading up to a launch social media can and should be used for more strategic activities.
Care about learning 'The Social Enterprise of 2014' You will find this deck presented by Bhupendra Khanal (CEO, Simplify360) during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
WSI Digital Summit 2016 - Fortalecendo a sua marca, gerando oportunidades: 3 ...WSI Digital Marketing
François apresentou dados sobre a mídias sociais no Brasil e o enorme potencial de crescimento que o país tem. Depois, dividiu um pouco de sua experiência como consultor WSI internacional e deu 3 dicas preciosas para quem deseja melhorar os resultados utilizando as mídias sociais
StickyGarlic Communications is a new age brand consultancy firm specializing in digital media marketing. We help analyse our clients’ existing digital marketing campaigns and offer strategic consulting services to help them frame their digital marketing strategy.
Our endeavour is to bring forth clutter breaking communication strategies, designs and lateral thinking to ensure a deeper and sustainable impact of your marketing campaigns and efforts.
From Fans to Advocates: How to Build Community and Grow #BrandLoveHootsuite
What is community? How can making community central to your business help you grow? Beyond likes, +1s, shares and RTs, how can brands engage with their audiences to build lasting relationships that take them from fans to advocates? Hootsuite’s VP Community & Customer Experience, Jeanette Gibson, and Dr. William Ward, Director, Education Strategy share best practices and real-world examples of how a strong community of fans and followers can become a powerful tool in activating others to get involved and fall in love with your brand.
Digital Marketing Companies in Bangaloreblrseoonecity
At Onecity, being the best Digital Marketing Agency means continually adapting to industry trends, embracing innovation, and staying ahead of the curve. Our commitment to excellence, combined with a passion for driving results, makes us the go-to digital marketing partner for businesses in Bangalore. Choose Onecity and experience the difference that expertise, innovation, and dedication can make in elevating your digital presence and achieving your business objectives.
https://onecity.co.in/
Cision Webinar Slides: Successfully Add Influencer Marketing To Your 2014 Str...Cision
It’s time to re-think the place of influencer marketing in your strategy! 2014 has been dubbed the year of the brand influencer and with only six percent of the average digital marketing budget devoted to influencer marketing, it’s time to prepare so you can successfully add this tool to your arsenal.
PR Couture founder and iMedia Internet Marketing Leader and Innovator Crosby Noricks and Cision’s social media manager Lisa Denten discuss the ins and outs of influencer marketing, and if it’s right for your brand. In this complimentary webinar, you will learn what influencer marketing is, how to take advantage of it, and how to make it work for everyone involved.
This presentation covers:
- 3 Different Types of Brand Influencers (and How to Engage Each One)
- How to Manage an Influencer Marketing Program for Success (and Not Screw Ups)
- Vendors You Should Know About (and what to do when your budget is less than a craft cocktail)
Absolute Communications is an integrated communications agency focusing on three key areas - Public Relations and Corporate Communications, Digital and Social Media and Live Communications and Event Consultancy
Physician schedule optimization model - Endeavor AnalyticsEndeavor Management
How can you meet organizational revenue needs while addressing physician preferences? In this presentation, we review our approach to creating an physician schedule optimization model that assembles and predicts the impact of schedule changes on patient revenue against a series of constraints and variables.
It's like a dating site to match physicians and consumers.
In this presentation, our approach to patient volume modeling is reviewed. This model is used for marketing and operations strategic decision making.
As hospitals and healthcare systems are trying to increase commercial revenue (non-government funded) to sustainable profitability, many are unable to address this problem strategically due to data dispersion and the analytical model required to establish cause and effect relationships. Endeavor Analytics’ digital tool assembles, models and predicts the impact of market changes, marketing and operational activities on all-payer patient volumes.
In this white paper, we review the critical success factors for maintaining a highly successful contact center, ensuring each interaction enchants callers to schedule appointments, participate in fund raising events and refer patients.
Avoid PRM failures by avoiding ensuring it's not simply a repository for documenting simple tasks. PRM failures occur when the IT solutions only serves to document activities instead of serving to streamline the physician experience.
2017 digital engagement webinar marketing360 - gelb consultingEndeavor Management
This presentation highlights things every healthcare marketer should know about how to measure healthcare marketing ROI, how to design a healthcare marketing dashboard the right way, and what’s possible in today’s digital age.
Managing a trusted brand in the oil & gas industry requires a variety of tools for understanding and successful implementation. This document outlines various Endeavor Management capabilities such as Brand Trust Measurement, Message Mapping, Sales Training and Culture Design.
Client's experiences with behavioral health services are shaped by all of their interactions with us, across the continuum of care. While we can assume what our clients want, need and experience in receiving services from us, it is valuable to use their direct feedback to understand their functional (what we do) and emotional (how we do it) needs throughout their experience. In this webinar conducted with Sovereign Health, we discuss the foundations of customer experience management, provide examples of tools and resources that you can use to understand client's experiences and address opportunities for improvement, and discuss a variety of implications in behavioral health settings.
How do you operationalize a culture and strengthen employee trust? Gelb's experience mapping frameworks can be used to effectively examine the holistic employee experience and create advocates out of your teams!
Ever had this nagging feeling you just weren't sure why a physician referred his or her patients to a competitor over you? You have the advanced technology, latest clinical trials, and maybe even a top-notch team of liaisons. Outside of insurance, there are many other functional and emotional factors affecting physician referral behaviors. Most of these can be indicated by leakage reports, but these don't explain the WHY behind them.
In this presentation, given with St. Jude Children's Research Hospital, we explore the combined use of experience map and decision factors research to get at the heart of the issue...which ultimately drives clinical volume.
How to apply speed dating techniques to persona developmentEndeavor Management
We had the privilege of leading this workshop recently along with SG2 and Roswell Park during the Annual PAMN Conference. This presentation outlines the importance and application of segments and templates you can use to accelerate your customer insight development. Personas are used to inform strategic decisions by putting the customer in the room. Learn how this technique can be used for your initiatives related to brand/marketing management, customer experience, and product/service innovation.
Strategic imperative digital transformation in capital projectsEndeavor Management
Radical changes to megaproject delivery will bring first adopters a distinct competitive edge, while writing the epitaph of those who stay stuck in legacy ineffective practices. Whether you are an operating asset owner or an EPC, you are confronted with reinventing the core of your capital projects delivery through digital solutions. Such strategic transformation requires holistic change that focuses not only on installation of a new software application, but also on people and work processes to achieve a sustained, culturally intrinsic result from new technology .
2017 Physician Strategies Webinar Series - Physician Relations StructureEndeavor Management
Acquire insight into how to develop a more strategic and operational approach that can grow your organization’s physician referral base in a continually evolving accountable care environment.
This white paper discusses physicians’ medical training and its relationship to effective leadership qualities, and demonstrates how the soft skills associated with emotional intelligence are essential in guiding physicians in the practice of leadership.
Why is physician engagement strategically important? How can you design a strategy that is laser-focused on increasing clinical demand by ensuring your medical staff is aligned?
This presentation highlights key data, a framework for focusing your efforts with an aim statement and developing a programmatic approach to physician engagement.
Why is physician engagement strategically important? How can you design a strategy that is laser-focused on increasing clinical demand by ensuring your medical staff is aligned?
This presentation highlights key data, a framework for focusing your efforts with an aim statement and developing a programmatic approach to physician engagement.
Traditionally development of digital tools was solely an IT initiative, but today it is a customer-needs driven initiative. Digital experiences are often times the first impression that potential customers have of you, and the first tools they turn to when they have questions or needs throughout their journey.
Best practices for developing digital tools exist, and it is common to partner with an advertising or web development agency for this purpose. However, each market and healthcare brand are unique, necessitating the inclusion of voice of the customer insight to ensure that digital tools are being built around the real (not just assumed) needs and priorities of users. So how can marketing and digital teams engage users in order to develop the digital strategy and deliver the ideal digital experience? In this paper, we present a proven process and research-based tools for obtaining direct user feedback about digital needs, preferences, and priorities.
Hiring an experienced, trusted advisor can be the difference between success and failure. That’s why the members of our Healthcare Expert Advisory Group have been there, done that.
Our Healthcare Expert Advisory Group members have served as system leaders, successfully designing and implementing strategic solutions to healthcare’s ever-changing challenges. We’ve been in your shoes and understand the intricacies of the most complex organizations. Our team has overseen, from the inside, how strategy is designed and successfully implemented. Whether you’re looking for operational excellence, strategic planning, financial strategy, or leadership development, our experts have the experience and expertise to help you achieve results.
Physicians are rapidly adopting social media tools such as Twitter and LinkedIn as part of their approach to keeping up to date with the latest developments in healthcare. As the use of these digital tools becomes increasingly commonplace and mobile apps gain acceptance for supporting healthcare interactions, the physician liaison team can leverage digital tools and social media to improve the efficiency and effectiveness of the delivery of information. Digital tools can serve as a pathway to providing easier and more direct access to information and tools that help to strengthen relationships with referring doctors and their practice staff.
In this paper, we present a best practices from around the country in using digital tools to connect with referring physicians. When used appropriately, digital tools can configured and applied to improve relationships, grow referral volumes, and increase the efficiency and effectiveness of your physician liaisons.
Struggling with intense fears that disrupt your life? At Renew Life Hypnosis, we offer specialized hypnosis to overcome fear. Phobias are exaggerated fears, often stemming from past traumas or learned behaviors. Hypnotherapy addresses these deep-seated fears by accessing the subconscious mind, helping you change your reactions to phobic triggers. Our expert therapists guide you into a state of deep relaxation, allowing you to transform your responses and reduce anxiety. Experience increased confidence and freedom from phobias with our personalized approach. Ready to live a fear-free life? Visit us at Renew Life Hypnosis..
Defecation
Normal defecation begins with movement in the left colon, moving stool toward the anus. When stool reaches the rectum, the distention causes relaxation of the internal sphincter and an awareness of the need to defecate. At the time of defecation, the external sphincter relaxes, and abdominal muscles contract, increasing intrarectal pressure and forcing the stool out
The Valsalva maneuver exerts pressure to expel faeces through a voluntary contraction of the abdominal muscles while maintaining forced expiration against a closed airway. Patients with cardiovascular disease, glaucoma, increased intracranial pressure, or a new surgical wound are at greater risk for cardiac dysrhythmias and elevated blood pressure with the Valsalva maneuver and need to avoid straining to pass the stool.
Normal defecation is painless, resulting in passage of soft, formed stool
CONSTIPATION
Constipation is a symptom, not a disease. Improper diet, reduced fluid intake, lack of exercise, and certain medications can cause constipation. For example, patients receiving opiates for pain after surgery often require a stool softener or laxative to prevent constipation. The signs of constipation include infrequent bowel movements (less than every 3 days), difficulty passing stools, excessive straining, inability to defecate at will, and hard feaces
IMPACTION
Fecal impaction results from unrelieved constipation. It is a collection of hardened feces wedged in the rectum that a person cannot expel. In cases of severe impaction the mass extends up into the sigmoid colon.
DIARRHEA
Diarrhea is an increase in the number of stools and the passage of liquid, unformed feces. It is associated with disorders affecting digestion, absorption, and secretion in the GI tract. Intestinal contents pass through the small and large intestine too quickly to allow for the usual absorption of fluid and nutrients. Irritation within the colon results in increased mucus secretion. As a result, feces become watery, and the patient is unable to control the urge to defecate. Normally an anal bag is safe and effective in long-term treatment of patients with fecal incontinence at home, in hospice, or in the hospital. Fecal incontinence is expensive and a potentially dangerous condition in terms of contamination and risk of skin ulceration
HEMORRHOIDS
Hemorrhoids are dilated, engorged veins in the lining of the rectum. They are either external or internal.
FLATULENCE
As gas accumulates in the lumen of the intestines, the bowel wall stretches and distends (flatulence). It is a common cause of abdominal fullness, pain, and cramping. Normally intestinal gas escapes through the mouth (belching) or the anus (passing of flatus)
FECAL INCONTINENCE
Fecal incontinence is the inability to control passage of feces and gas from the anus. Incontinence harms a patient’s body image
PREPARATION AND GIVING OF LAXATIVESACCORDING TO POTTER AND PERRY,
An enema is the instillation of a solution into the rectum and sig
CHAPTER 1 SEMESTER V - ROLE OF PEADIATRIC NURSE.pdfSachin Sharma
Pediatric nurses play a vital role in the health and well-being of children. Their responsibilities are wide-ranging, and their objectives can be categorized into several key areas:
1. Direct Patient Care:
Objective: Provide comprehensive and compassionate care to infants, children, and adolescents in various healthcare settings (hospitals, clinics, etc.).
This includes tasks like:
Monitoring vital signs and physical condition.
Administering medications and treatments.
Performing procedures as directed by doctors.
Assisting with daily living activities (bathing, feeding).
Providing emotional support and pain management.
2. Health Promotion and Education:
Objective: Promote healthy behaviors and educate children, families, and communities about preventive healthcare.
This includes tasks like:
Administering vaccinations.
Providing education on nutrition, hygiene, and development.
Offering breastfeeding and childbirth support.
Counseling families on safety and injury prevention.
3. Collaboration and Advocacy:
Objective: Collaborate effectively with doctors, social workers, therapists, and other healthcare professionals to ensure coordinated care for children.
Objective: Advocate for the rights and best interests of their patients, especially when children cannot speak for themselves.
This includes tasks like:
Communicating effectively with healthcare teams.
Identifying and addressing potential risks to child welfare.
Educating families about their child's condition and treatment options.
4. Professional Development and Research:
Objective: Stay up-to-date on the latest advancements in pediatric healthcare through continuing education and research.
Objective: Contribute to improving the quality of care for children by participating in research initiatives.
This includes tasks like:
Attending workshops and conferences on pediatric nursing.
Participating in clinical trials related to child health.
Implementing evidence-based practices into their daily routines.
By fulfilling these objectives, pediatric nurses play a crucial role in ensuring the optimal health and well-being of children throughout all stages of their development.
How many patients does case series should have In comparison to case reports.pdfpubrica101
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Gelb Consulting Webinar - Moving at the Speed of Social
1. Moving at the
Speed of Social
6 Innovative Ideas to
Get You Moving at
2. Housekeeping
Audio is available through your computer
speakers or through dial-in. All lines are
muted.
You can submit questions/comments at
any time. We will address all questions
during the Q&A session at the end of
today’s presentation.
Links to the slides and recording will be
made available and sent to all attendees
via e-mail.
3. About Us
We work with nationally-recognized Institutions:
•5 “Honor Roll” institutions
•5 out of the top 10 cancer programs
•3 out of the top 4 pediatric hospitals
•3 out of the top 10 cardiovascular programs
National Benchmarking Studies:
•Patient experience management
•Marketing practices
•Physician relations programs
•International programs
Ranked as one of top 35 Healthcare Consulting firms by Modern Healthcare
4. To Get You Moving
at the Speedof Social
6Innovative Ideas
Agenda
Brand Building
Using the visual web to reinforce your Brand
Maximizing Earned Media
Growing awareness through earned media
Lurk Less, Engage More
Using UGC to engage your community
Stand Out in the Crowd
Using competitive Share of Voice to inform your social strategy
Customer Service on Social Channels
Using social media to provide customer service
Measuring Impact of Social
Selecting measures and metrics that matter
1
2
3
4
5
6
6. Telling the story ofyour Brand
Translate Brand Attributes into Visual Elements
Consistent Message
Showcase Your Brand Personality
Provide a “Backstage Tour”
7. Telling the story of your Brand
Translate Brand Attributes
into Visual Elements
Saturation
Value
Intensity
Energy
Perspective
Tiffany & Co.
versus Red Bull
8. Telling the story ofyour Brand
Consistent Message
Consistent use of #justdoit
9. Telling the story ofyour Brand
Showcase Your Brand Personality
Prestige
Surprise
Fun
10. Telling the story ofyour Brand
Showcase Your Brand Personality
Inside Look
Lifestyle
Patient Focus
11. Provide a “Backstage Tour”
Prepare
Patients
Day in the
Life
OurExperience
Overcome
Perceptions!
Telling the story of your Brand
16. Growing Awareness through
Earned Media
Create Social Profiles
Action
Desired versus actual
actions taken
Acquisition
How customers
and leads find you
Participation
User generated content &
social sharing
Ability to encourage desired
passive and active engagement
with digital touchpoints.
Ability to generate awareness,
increase demand and drive leads
and customers and prospects to
website.
Ability to facilitate leads and
customer participation in content
development and conversation.
CONSIDERATION & CONVERSION
BRAND BUILDING ADVOCACY
How Do We Want to Engage?
17. Growing Awareness through
Earned Media
Cross-Network Pollination
• Feature on Facebook
• Tweet about it on Twitter
• Google+
• Pin Your Posts
• Tumblr
19. Using UGC to Engage Your Community
AnEverydayHero
Make Your Customers
Physician Selfie…
Promoting
Physicians’ Social
Presence?
20. Using UGC to Engage Your Community
Don’t forget-
Offer a sneak peek to followers!
Applications in
Healthcare…
6 second “LifeHacks”
21. Using Share of Voice to Inform Your Social Strategy
Stand Out in the Crowd
22. Using Share of Voice to
Inform Your Social Strategy
Listen for Brand Mentions:
For Your Brand
& Your Competitors
Twitter
Online News
Blogs
Facebook
Twitter
Online News
Blogs
Facebook
Twitter
Online News
Blogs
Facebook
Blogs Twitter Twitter
EARNED
OWNED
Competitor 1
Competitor 2
Competitor 3
Competitor 1 Competitor 2 Competitor 3
23. Using Social Media to Provide Customer Service
Customer Service on Social Channels
24. Using Social Media to Provide Customer Service
Are You Meeting Customer Expectations?
25. Using Social Media to Provide
Customer Service
• Listen at Key Touchpoints
• Capture, Categorize and Prioritize
• Respond & Escalate (if needed)
• Integrate with CRM
• ANALYZE & IMPROVE
Think Bigger than Issue Resolution
27. Action
Desired versus actual
actions taken
Acquisition
How customers
and leads find you
Participation
User generated content &
social sharing
Ability to encourage desired
passive and active engagement
with digital touchpoints.
Ability to generate awareness,
increase demand and drive leads
and customers and prospects to
website.
Ability to facilitate leads and
customer participation in content
development and conversation.
CONSIDERATION & CONVERSION
BRAND BUILDING ADVOCACY
Selecting Measures
and Metrics That Matter
Desired Outcomes
(Tangible & Intangible)
Initiatives & Tactics
28. Action
Desired versus actual
actions taken
Acquisition
How customers
and leads find you
Participation
User generated content &
social sharing
Ability to encourage desired
passive and active engagement
with digital touchpoints.
Ability to generate awareness,
increase demand and drive leads
and customers and prospects to
website.
Ability to facilitate leads and
customer participation in content
development and conversation.
CONSIDERATION & CONVERSION
BRAND BUILDING ADVOCACY
Selecting Measures
and Metrics That Matter
Desired Outcomes
(Tangible & Intangible)
Initiatives & Tactics
Don’t Forget Your Call
to Action!
29. Telling the story ofyour Brand
Translate Brand Attributes into Visual Elements
Consistent Message
Showcase Your Brand Personality
Provide a “Backstage Tour”
30. Quick Start
Getting Started Today
•Assess your Brand and your competitors’ presence on the visual Web. What is the story?
•Remember it’s not just what you say, but what you do. Use voice of the customer and social media to help us understand and address customer pain points.
•Use Social Profiles to help you understand community needs, preferences and expectations to target messages and communications. 100% know how your customers want to engage with you!
•Borrow out of industry tactics to engage with your customers in new and innovative ways- they are expecting it!
32. Endeavor Management is a management consulting firm that leads clients to achieve real value from their strategic transformational initiatives. We serve as a catalyst by providing the energy to maintain the dual perspective of running the business while changing the business through the application of key leadership principles and business strategy.
In 2012, Gelb Consulting became an Endeavor Management Company. Our combined experience (Gelb founded in 1965) offers clients unique capabilities to focus their strategic initiatives with a thorough understanding of customer needs to drive marketing strategies, build trusted brands, deliver exceptional customer experiences and launch new products. Our experienced consultants and analysts use advanced marketing research techniques to identify customer needs and spot high potential market opportunities.
The firm’s 40 year heritage has produced a substantial portfolio of proven methodologies, enabling Endeavor consultants to deliver top-tier transformational strategies, operational excellence, organizational change management, leadership development and decision support. Endeavor’s deep operational insight and broad industry experience enables our team to quickly understand the dynamics of client companies and markets.
Endeavor strives to collaborate effectively at all levels of the client organization to deliver targeted outcomes and achieve real results. Our collaborative approach also enables clients to build capabilities within their own organizations to sustain enduring relationships.
2700 Post Oak Blvd., Suite 1400
Houston, TX 77056
+800 846-4051
info@gelbconsulting.com
www.endeavormgmt.com/healthcare