1. All the Marketing
Strategies from the
Denver Digital Summit
(Without The Travel Bill)
By Heidi Haskell

2. The Denver Digital Summit Is:
A premier digital
strategies forum
transforming the future
of the digital commerce
ecosystem.
Topics include: Marketing, UX & Design,
Search, Content, Mobile, and more.

3. Matt Wallaert
Behavioral Scientist, Microsoft
Closing Keynote
• Focus on inhibiting pressures
(remove barriers)
• If you focus on promoting pressures,
you’re competing with everyone
else’s tail feathers.
• Every marketer should get
inspiration from science fiction. It’s a
world where inhibiting pressures are
removed.
• The most successful companies are
those who address the customer’s
need to feel unique & part of a
group.
• We need to break down the walls of
UX & marketing to create a customer
experience that markets well.

4. More Takeaways from Matt Wallaert
It’s important to remember your long term
customers. Continue to find ways to surprise
& delight them.

5. More takeaways from Matt Wallaert
Think of a world
where everyone
uses your product.
What needs to
happen to make
this true?
???

6. This imaginary world is where you find your natural
partnerships that encourage people to use your product.
+ =
Example: Uber & Nightlife.
Uber needs people to go out, so they partner with party spots. Leverage
your own natural partnerships.

7. More takeaways from Matt Wallaert
Now, think of a
world where
nobody uses your
product.
What needs to
happen to make
this true?.

8. This imaginary world should tell you who your
competitors are.
Example: Uber’s competitor is Netflix.
If you’re staying in, you don’t need a lift!
+ =

9. Christopher Lester
VP of Sales, Emma Email Marketing
How our brains rule when
& why we click
• Our brains love food, danger, sex,
wide open spaces, faces, and
buttons
• Buttons give you the opportunity to
experiment with color psychology
• Our brains may love buttons because
of the Von Restorff Effect. We scan
for anything different.
• Images should either support your
value proposition or direct the eye
where you want to go

10. We used subliminal advertising in the 80’s & 90’s.

11. Ineffective Email Effective Email

12. Arnie Kuenn
CEO, Vertical Measures
Content Marketing
Strategies
• Best way to decrease
expenses & increase revenue
• Produce 15 pieces content per
month
• Interviews are great content for
SEO
• Website should not take more
than 2 seconds to load
• To speed up Google Indexing
process, tweet it!
• Pinterest is becoming worth
your time

13. Make sure to optimize all content!

14. Rohit Bhargava
Keynote Speaker
Author & Founder, Influential
Marketing Group
7 Trends of 2015
• Unperfection: Embrace your
humanity
• Everyday Stardom: personalized
experience for customer
• Branded Benevolence: Give
back in unexpected ways
• Reluctant Marketer: Be Useful
• Reverse Retail: fluid experience
in store & online
• Experimedia: Launch & Share
social experiments
• Create Glanceable Content

15. Dan Tyre
Executive, Hubspot
Inbound Marketing
• Educate prospective customers
to help solve their problems
• Smarketing is the new Sales &
Marketing
• Diversify your content to bring in
leads

16. Matt Hertig
Co-Founder, Alright
Analytics
Marketing Analytics: Big
Data
• We are often making decisions
off of 1% of the data we have
on customers
• Customer decision journey has
become complex and our
marketing data ecosystem has
become fragmented
• Tools like Tableau &
ChannelMix can help

17. Michael Barber
Founder, Barber & Hewitt
Email Marketing
• Don’t mess up your email
marketing because soon the
inbox will be the cart
• Buttons must be at least 44px
in diameter and fonts at least
15 px
• Tools: reallygoodemails.com,
targeted.io, litmus, emailonacid

18. Rob Humphrey
Account Executive, LinkedInSocial Media Trends
Michael King
Founder & Digital Marketing Consultant,
iPullrank
Laura Wilson
Director of Digital Engagement & SocialMedia
Georgetown University
• Use Keywords on Social posts
• New panda algorithm update in
next couple of weeks
• Use assisted conversion in
Google analytics to tie social
campaigns to spikes in traffic
• Use Pay With A Tweet in addition
to collecting email for gated
content

19. Chris Brogan
Keynote Speaker
Author, Journalist & Business
Advisor; CEO of Owner Media
Group
Value Velocity
• If you can’t tie analytics to
revenue, who cares?
• In a world where we can buy
anything from anyone, why buy
from you? Tip: Help people to feel
smart.
• Email marketing is not dead. Bad
email marketing is dead.
• Value velocity – bring value to the
customer faster – Food truck
mentality – show them what they
want to buy

20. Leela Srinivasan
Marketing Leader, Open Table
Structuring Your
Marketing Team
• In a marketing team there must
be role clarity, specialization &
ownership
• Play to strengths – give room &
tools to grow
• Everyone picks 2 goals per month

21. Dan Tyre
Executive, HubSpotThe Future of Content
Rebecca Lieb
VP, Content Marketing,
Teradata Applications
Melissa Joy Kong
Former Head of Consumer Content,
Eventbrite
• Get more creative with your KPI’s
– shouldn’t just be a volume
metric, should also include how it
saves money
• Shadow a member of your
audience for a day to really
understand them
• Create content, then share it
multiple ways

22. Kecia Benvenuto
Content Curator, Facebook
Cultivating Connection
Through Brand Essence
• Create content according to 5
friend archetypes:
– Uplifter
– Teacher
– Risk Taker
– Challenger
– Connector
• If you’re in someone’s social
media stream, you better bring
benefit & value

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