Pillar-Based Marketing Master Class - Ryan Brock
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually. In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
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Pillar-Based Marketing Master Class - Ryan Brock
- 1. Pillar-Based Marketing Master Class MASTER CLASS Ryan Brock CHIEF SOLUTIONS OFFICER DEMANDJUMP TORONTO, ON ~ APRIL 18 - 19, 2024 DIGIMARCONCANADA.CA | #DigiMarConCanada
- 2. SEO Memorial Service A Fond Farewell To Things That Don’t Matter Anymore
- 3. Actual Name
- 5. Actual Name
- 8. 2020 Content Preferences Study Report, DemandGen 63% of marketers said that e- books and whitepapers, which are often used as gated content, were the top-performing content types for driving qualified leads.
- 9. QuoraCreative 77% of internet users regularly read blog articles when researching products and services.
- 10. Brian Halligan, HubSpot "People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction."
- 11. Adam Audette, RKG "Today it's not about 'get the traffic' — it's about 'get the targeted and relevant traffic.'"
- 12. Bryan Eisenberg "Our jobs as marketers are to understand how the customer wants to buy and help them to do so."
- 14. The Spiderweb SaaS Conten t SaaS marketing tools SaaS content strategy SaaS marketing course how do you write SaaS content? what is SaaS content marketing? what is B2B SaaS content? what is the best SEO tool for SaaS companies? how is SaaS marketing different?
- 15. Dying Words of The Funnel “Your job is no longer to build individual funnels that follow linear paths. It’s to recreate as many of these search behavior roadways as possible.”
- 17. Actual Name
- 18. More = Smarter
- 20. PILLAR PAGE Sub-Pillar Sub-Pillar Sub-Pillar Blog Blog Blog Blog Blog Blog Blog Blog Blog
- 21. Chapter 96
- 24. Chapter 182
- 25. Chapter 182
- 28. Contributing Factors to Keyword Difficulty ● Domain authority ● Page authority ● Content quality ● Projected click-through rate
- 29. Only available in XS
- 30. Turner Pest Control (44) ● critter removal from attic (above terminix, wildlife animal control) ● pest control orlando (above Yelp, Terminix, Orkin) ● fastest way to get rid of raccoons (above Forbes, Pests.org, Angi, wikiHow)
- 31. Yourco (8) ● employee survey distribution (above Qualtrics, 15Five, Gallup) ● Work related text messages (above LinkedIn, CNN, Monster Jobs) ● free employee alerts for employees (above Capterra, LinkedIn, Intuit Quickbooks)
- 32. Baby Beau and Belle (26) ● cute 1st birthday boy outfits (above etsy, walmart, pinterest, target) ● baby formal outfits for weddings girl (above amazon, etsy, target, pinterest, dillards, nordstrom) ● baptism dress baby girl (above etsy, walmart, dillards, nordstrom, macys)
- 33. Milestone (16) ● Payroll Services Examples (above Forbes, Paychex, SurePayroll) ● Can I do Payroll Myself? (above ADP, IRS, Intuit, Paychex, Surepayroll) ● How much is payroll service? (above Paychex, ADP, US News & World Report)
- 38. Musings on Search Volume Estimates 1. All keyword databases got their start with Google’s AdWords data.
- 39. Musings on Search Volume Estimates 2. Google doesn’t think it can sell you ads on questions.
- 40. Musings on Search Volume Estimates 3. When you build your strategies on traffic estimates, things get complicated and shaky very quickly.
- 44. Adam Audette, RKG "Today it's not about 'get the traffic' — it's about 'get the targeted and relevant traffic.'"
- 45. Chapter 923
- 47. One marketer in particular, but likely attributable to many marketers “I just know that if I see keyword cannibalization, like, if two articles talk about the same stuff at all, it’s going to lead to indexing problems.”
- 54. Worthless
- 55. What Modern SEO Is Alignment to customer behavior.
- 57. Google on Artificial Intelligence Appropriate use of AI or automation is not against our guidelines. This means that it is not used to generate content primarily to manipulate search rankings, which is against our spam policies.
- 58. Algo Champion
- 59. 22% rankings increase post Aug 23 algo update
- 61. Bookstore
- 62. Booth 1828