What are the forces that will drive digital marketing in 2018 and beyond? The digital craftspeople at Noble believe there are five key trends to keep your eye on in the New Year:
Social influencers
A/B testing
A “create once, publish everywhere” approach
Developing your brand’s voice for SEO
Content personalization
Join Noble Studios CEO Jarrod Lopiccolo and his team of Noblebots at their offices on the edge of downtown and MidTown. It promises to be an enlightening evening where longstanding assumptions will be challenged and new approaches offered. You’ll walk away with a load of practical takeaways you can put into place for your organization right away.
"How to Master Smart Bidding" Tomaso Uliana - GoogleAdplify
How to Master Smart Bidding with Google Ads’ Machine Learning Power.
Machine Learning & Automation - Unlock growth through Smart Bidding - Evaluate Smart Bidding & Measure the impact
Startup Secrets presents a lecture on how to build a game-changing business model for your unique startup. Business models can be just as disruptive as technology!
How to Scale Your Business with the Help of AI in Advertising - NOAH19 BerlinNOAH Advisors
Google for Startups: Panel with Bernd Holbein and Jannette Flores, Google and Yishai Fried, Frontier Car Group at the NOAH Conference Berlin 2019, 13-14 June, STATION.
Startup Secrets presents a lecture on how to find your roadmap to success! With our introductory lecture, discover your beginning steps to creating your startup.
Are You Fit to Grow? 10 Criteria of a Fit BusinessSurefire Local
Get an inside look at how the top business owners and home improvement contractors across the country are tackling the challenge of growing their businesses in today's customer-empowered world.
Before you get caught in the trap of thinking “My team is really busy” equals “My business is doing really well,” you might want to consider taking a step back to get some much-needed perspective.
During this presentation, Mark G. Richardson walks you through simple and concise ways to take inventory of your business, develop plans for improvement, and implement the changes needed to succeed.
Some of the things you'll learn are how to:
- Measure your business with a 10-point business check-up
- Interpret these results and establish benchmarks to determine specific areas where your business can improve
- Develop methodical, step-by-step processes for change to remove any mystery from the process of improving
- Break down the misconceptions that could lead you astray to set the stage for success in all of your business endeavors
- Learn the basic tools to build a better, healthier business by measuring progress and monitoring success
From In-Person to Digital: Tips for Shifting Your Event StrategyMarketo
As digital experiences are taking the place of in-person events, many marketing teams are needing to shift their strategies and focus on other creative tactics to help drive pipeline. Now more than ever, it's imperative to develop an events strategy that cuts through the noise and allows your customers to connect with your brand.
You'll learn:
-How Marketo is shifting their events strategy from in-person to digital
-The different factors to consider when shifting your strategy
-How to attract and engage buyers through digital experiences
Elevating the SMB Digital Marketing Industry, Sharon Rowlands, ReachLocal CEOReachLocal
What do SMBs in today's digital marketing landscape need to know in order to succeed and grow their business? ReachLocal CEO Sharon Rowlands discusses the core concepts ReachLocal practices in order to elevate digital marketing for local SMBs in this 2014 BIA/Kelsey keynote presentation.
"How to Master Smart Bidding" Tomaso Uliana - GoogleAdplify
How to Master Smart Bidding with Google Ads’ Machine Learning Power.
Machine Learning & Automation - Unlock growth through Smart Bidding - Evaluate Smart Bidding & Measure the impact
Startup Secrets presents a lecture on how to build a game-changing business model for your unique startup. Business models can be just as disruptive as technology!
How to Scale Your Business with the Help of AI in Advertising - NOAH19 BerlinNOAH Advisors
Google for Startups: Panel with Bernd Holbein and Jannette Flores, Google and Yishai Fried, Frontier Car Group at the NOAH Conference Berlin 2019, 13-14 June, STATION.
Startup Secrets presents a lecture on how to find your roadmap to success! With our introductory lecture, discover your beginning steps to creating your startup.
Are You Fit to Grow? 10 Criteria of a Fit BusinessSurefire Local
Get an inside look at how the top business owners and home improvement contractors across the country are tackling the challenge of growing their businesses in today's customer-empowered world.
Before you get caught in the trap of thinking “My team is really busy” equals “My business is doing really well,” you might want to consider taking a step back to get some much-needed perspective.
During this presentation, Mark G. Richardson walks you through simple and concise ways to take inventory of your business, develop plans for improvement, and implement the changes needed to succeed.
Some of the things you'll learn are how to:
- Measure your business with a 10-point business check-up
- Interpret these results and establish benchmarks to determine specific areas where your business can improve
- Develop methodical, step-by-step processes for change to remove any mystery from the process of improving
- Break down the misconceptions that could lead you astray to set the stage for success in all of your business endeavors
- Learn the basic tools to build a better, healthier business by measuring progress and monitoring success
From In-Person to Digital: Tips for Shifting Your Event StrategyMarketo
As digital experiences are taking the place of in-person events, many marketing teams are needing to shift their strategies and focus on other creative tactics to help drive pipeline. Now more than ever, it's imperative to develop an events strategy that cuts through the noise and allows your customers to connect with your brand.
You'll learn:
-How Marketo is shifting their events strategy from in-person to digital
-The different factors to consider when shifting your strategy
-How to attract and engage buyers through digital experiences
Elevating the SMB Digital Marketing Industry, Sharon Rowlands, ReachLocal CEOReachLocal
What do SMBs in today's digital marketing landscape need to know in order to succeed and grow their business? ReachLocal CEO Sharon Rowlands discusses the core concepts ReachLocal practices in order to elevate digital marketing for local SMBs in this 2014 BIA/Kelsey keynote presentation.
Your 5 step plan to beat analysis paralysis, trump opinions and make better d...Alex Schneider
Co-Authored with Chad Hallert of Noble Studios
Data drives decisions at Renown Health, but that didn’t happen overnight, or by accident. With the right strategy and a few tools of the trade, its digital teams now leverage measurement plans, customized Google Analytics reports and more to inform marketing strategies, improve the online patient experience and integrate company silos. This session will give you a five-step plan to establish your own measurement plan and act quickly and decisively on data. Go beyond “vanity metrics” like sessions and pageviews and learn how to identify what information matters, how to report it effectively and how to build a culture of continuous, measurable improvements.
Get actionable tips and strategies for using content marketing to support sales, SEO, PR, and more.
You will learn:
- How to execute and promote an effective content marketing campaign
- Marketing strategies for specific types of content Software tools you can leverage for content marketing
- Where to get the scoop on your competition
And last but not least find out how to build a strong foundation for your content marketing efforts by following best practices for the start.
Award winning agency Impression shares advice, tips and guidance for online marketing for charities. Including:
The Not For Profit Environment - Introduction with Adam Bly
How to Use SEO to Drive Audience Engagement - Chloe Fair
Social Media Advertising for Not For Profits - Charlie Byrne
Purpose-Driven PR: How Not-For-Profits Are Leading The Way - Jess Hawkes
We dive deep into 8 of our BEST tips for writing an effective ad. You will learn actionable strategies to help optimize your clicks and transform your Google & Facebook ads.
You will also discover:
Ways to meet the users needs.
Methods to optimize for smaller devices.
How to use ad copy to prevent wasted clicks.
The truth about keyword stuffing & so much more!
Inside Look: How Top Brands Drive Revenue from InstagramTinuiti
Instagram is a visually appealing platform, traditionally used for organic growth opportunities. While the platform was originally designed for organic engagement, brands should also leverage Instagram’s advertising capabilities to capitalize on revenue opportunity. Learn powerful advertising tactics to drive conversions and maximize ROI on Instagram.
Watch the webinar here:https://youtu.be/GEzILwI6VdU
Key Takeaways:
1. Understand the type of content your customers want and need.
2. How to develop creative topics.
3. Managing your content once it has been published.
4. How to build a social media foundation with your content
This presentation will give you an overview of blogging, content, social media, and email marketing so you can begin to formulate a strategy for driving more traffic and leads through your website.
- Get started with blogging and set sensible goals for your content strategy
- Circulate your content using social media and email marketing
- Convert your blog visitors to leads with compelling content offers
Whether you’ve heard the buzz or are actively customizing experiences for your site visitors, knowing what tactics and concepts to incorporate into your site designs and builds can set you up for success. In this session, we’ll cover best practices around modular design, user messaging, content structure, taxonomy, and site setup.
How We Create High-Impact Content at VisuallyVisually
Join Bradley Joe and David Wyant to see how Visually makes engaging, beautiful visual content fast and affordable. We'll cover:
- Our talented freelancer network
- Our streamlined process
- Advanced collaboration tools
- Best practices for running successful projects
- A sneak peak into upcoming features
Marketing in the Digital Frontier: Making Your Brand StandoutSnapwire
Building your brand presence online is one of the most important priorities for a marketing team. When going digital there are two major considerations—how to do it and how to make it stand out. The presentation will cover digital branding and digital marketing by using high-quality visual content, which will make your brand standout.
Marketing in the Digital Frontier: Making Your Brand StandoutSnapwire
Building your brand presence online is one of the most important priorities for a marketing team. When going digital there are two major considerations—how to do it and how to make it stand out. The presentation will cover digital branding and digital marketing by using high-quality visual content, which will make your brand standout.
Overview of social media marketing for business:
- Developing a strategy
- Choosing/Establishing goals
- Features & Benefits of popular networks
- Selecting your first channel
- Monitoring & responding
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
Definitive Guide to B2B Marketing in the Digital AgeCarolyn Bao
B2B Marketing has changed. 89% of B2B buyers use the internet during their B2B research process, according to a joint study by Google and Millward Brown Digital.
Direct sales are still critical, but strategic digital marketing will fuel the sustainable growth of the company, through generating demand, and empowering sales. I just published a B2B Marketing Guide that shows B2B marketers how to build a robust B2B technology brand, using all forms of digital marketing tools.
NCET Biz Bite | Cinammon Davies: Social Media | Feb 2020Archersan
Social media has become a truly 21st century fabric of business life. But determining which social media channels work best — and which don’t — can be confusing at best and detrimental to business at worst.
On February 26, noted Reno social media guru Cinammon Davies, a certified Digital Marketing Ninja in her own right, will lead a lively discussion with her insights on the best channels you can take when jumping into the social media world and how they can help lead you and your business to greater success.
Here are some key takeaways you can expect from this Biz Bite:
- That ANYONE can get started with a social media channel – even if you have zero experience.
- Some of the do’s and don’ts when social media is concerned.
Why you need a proper plan (to keep the channel manageable).
- Why you need boundaries for your own sanity as well as actionable steps that will enable attendees to get started with the social channel or channels that are right for them and their business.
Come for the lunch and stay for the discussion on how to make sense of social media’s many channels and what they can mean to improving businesses’ bottom lines.
NCET Biz Cafe | Milena Regos, From Burnout and Stressed Out to Unhustled | No...Archersan
We live in a world that prizes those who “hustle.” But what if there’s a better way?
Turns out, burnout and information overload are very real — in fact, we spend about 12 hours a day in front of a screen.
So what’s the solution to all of this overstimulation?
At our November Biz Café, speaker Milena Regos will advise us to shift our perspectives, live healthier and more productively — all by “unhustling”! Join us for this interactive session called “From Burnout and Stressed Out to Unhustled.” Regos believes that by changing your perspective and mindset, you will learn to invest in what’s important — thereby improving your health, happiness and business.
After attending this Biz Café, you’ll know more about how to do just that — to focus, to declutter your life and to invest in you. Some takeaways:
• Learn easy, manageable ways to simplify your life
• Understand why a focus on healthy living is so important to your business goals
• Discover achievable ways to care for your mental health
• Uncover ideas for creating tech boundaries
• Apply yourself toward achieving focused productivity
More Related Content
Similar to NCET Tech Wed | Noble Studios | Jan 2018
Your 5 step plan to beat analysis paralysis, trump opinions and make better d...Alex Schneider
Co-Authored with Chad Hallert of Noble Studios
Data drives decisions at Renown Health, but that didn’t happen overnight, or by accident. With the right strategy and a few tools of the trade, its digital teams now leverage measurement plans, customized Google Analytics reports and more to inform marketing strategies, improve the online patient experience and integrate company silos. This session will give you a five-step plan to establish your own measurement plan and act quickly and decisively on data. Go beyond “vanity metrics” like sessions and pageviews and learn how to identify what information matters, how to report it effectively and how to build a culture of continuous, measurable improvements.
Get actionable tips and strategies for using content marketing to support sales, SEO, PR, and more.
You will learn:
- How to execute and promote an effective content marketing campaign
- Marketing strategies for specific types of content Software tools you can leverage for content marketing
- Where to get the scoop on your competition
And last but not least find out how to build a strong foundation for your content marketing efforts by following best practices for the start.
Award winning agency Impression shares advice, tips and guidance for online marketing for charities. Including:
The Not For Profit Environment - Introduction with Adam Bly
How to Use SEO to Drive Audience Engagement - Chloe Fair
Social Media Advertising for Not For Profits - Charlie Byrne
Purpose-Driven PR: How Not-For-Profits Are Leading The Way - Jess Hawkes
We dive deep into 8 of our BEST tips for writing an effective ad. You will learn actionable strategies to help optimize your clicks and transform your Google & Facebook ads.
You will also discover:
Ways to meet the users needs.
Methods to optimize for smaller devices.
How to use ad copy to prevent wasted clicks.
The truth about keyword stuffing & so much more!
Inside Look: How Top Brands Drive Revenue from InstagramTinuiti
Instagram is a visually appealing platform, traditionally used for organic growth opportunities. While the platform was originally designed for organic engagement, brands should also leverage Instagram’s advertising capabilities to capitalize on revenue opportunity. Learn powerful advertising tactics to drive conversions and maximize ROI on Instagram.
Watch the webinar here:https://youtu.be/GEzILwI6VdU
Key Takeaways:
1. Understand the type of content your customers want and need.
2. How to develop creative topics.
3. Managing your content once it has been published.
4. How to build a social media foundation with your content
This presentation will give you an overview of blogging, content, social media, and email marketing so you can begin to formulate a strategy for driving more traffic and leads through your website.
- Get started with blogging and set sensible goals for your content strategy
- Circulate your content using social media and email marketing
- Convert your blog visitors to leads with compelling content offers
Whether you’ve heard the buzz or are actively customizing experiences for your site visitors, knowing what tactics and concepts to incorporate into your site designs and builds can set you up for success. In this session, we’ll cover best practices around modular design, user messaging, content structure, taxonomy, and site setup.
How We Create High-Impact Content at VisuallyVisually
Join Bradley Joe and David Wyant to see how Visually makes engaging, beautiful visual content fast and affordable. We'll cover:
- Our talented freelancer network
- Our streamlined process
- Advanced collaboration tools
- Best practices for running successful projects
- A sneak peak into upcoming features
Marketing in the Digital Frontier: Making Your Brand StandoutSnapwire
Building your brand presence online is one of the most important priorities for a marketing team. When going digital there are two major considerations—how to do it and how to make it stand out. The presentation will cover digital branding and digital marketing by using high-quality visual content, which will make your brand standout.
Marketing in the Digital Frontier: Making Your Brand StandoutSnapwire
Building your brand presence online is one of the most important priorities for a marketing team. When going digital there are two major considerations—how to do it and how to make it stand out. The presentation will cover digital branding and digital marketing by using high-quality visual content, which will make your brand standout.
Overview of social media marketing for business:
- Developing a strategy
- Choosing/Establishing goals
- Features & Benefits of popular networks
- Selecting your first channel
- Monitoring & responding
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
Definitive Guide to B2B Marketing in the Digital AgeCarolyn Bao
B2B Marketing has changed. 89% of B2B buyers use the internet during their B2B research process, according to a joint study by Google and Millward Brown Digital.
Direct sales are still critical, but strategic digital marketing will fuel the sustainable growth of the company, through generating demand, and empowering sales. I just published a B2B Marketing Guide that shows B2B marketers how to build a robust B2B technology brand, using all forms of digital marketing tools.
NCET Biz Bite | Cinammon Davies: Social Media | Feb 2020Archersan
Social media has become a truly 21st century fabric of business life. But determining which social media channels work best — and which don’t — can be confusing at best and detrimental to business at worst.
On February 26, noted Reno social media guru Cinammon Davies, a certified Digital Marketing Ninja in her own right, will lead a lively discussion with her insights on the best channels you can take when jumping into the social media world and how they can help lead you and your business to greater success.
Here are some key takeaways you can expect from this Biz Bite:
- That ANYONE can get started with a social media channel – even if you have zero experience.
- Some of the do’s and don’ts when social media is concerned.
Why you need a proper plan (to keep the channel manageable).
- Why you need boundaries for your own sanity as well as actionable steps that will enable attendees to get started with the social channel or channels that are right for them and their business.
Come for the lunch and stay for the discussion on how to make sense of social media’s many channels and what they can mean to improving businesses’ bottom lines.
NCET Biz Cafe | Milena Regos, From Burnout and Stressed Out to Unhustled | No...Archersan
We live in a world that prizes those who “hustle.” But what if there’s a better way?
Turns out, burnout and information overload are very real — in fact, we spend about 12 hours a day in front of a screen.
So what’s the solution to all of this overstimulation?
At our November Biz Café, speaker Milena Regos will advise us to shift our perspectives, live healthier and more productively — all by “unhustling”! Join us for this interactive session called “From Burnout and Stressed Out to Unhustled.” Regos believes that by changing your perspective and mindset, you will learn to invest in what’s important — thereby improving your health, happiness and business.
After attending this Biz Café, you’ll know more about how to do just that — to focus, to declutter your life and to invest in you. Some takeaways:
• Learn easy, manageable ways to simplify your life
• Understand why a focus on healthy living is so important to your business goals
• Discover achievable ways to care for your mental health
• Uncover ideas for creating tech boundaries
• Apply yourself toward achieving focused productivity
NCET Biz Cafe | Shawna Guarino | How to Build Your Bio/Elevator Pitch | Oct 2019Archersan
When it comes to business and first impressions, words matter — whether it’s the elevator pitch you employ at a networking event, or the “about us” page on your website that serves to allow potential customers to know who you are and what you do.
And this Biz Café is going to help you knock those first impressions out of the proverbial park!
Join us for an interactive session called “Building a Better Professional Bio/Elevator Pitch” with speaker Shawna Guarino. This presentation is designed for business owners and professionals who want to create an evolving professional bio for networking groups, about me/us pages, or print bios.
After attending this Biz Café, you’ll know more about the importance of the pitch and bio as they pertain to helping you increase business and referrals. Some takeaways:
• Learn the basics of a professional bio
• Identify your target audience
• Effectively showcase yourself through your words
• Customize your bio for an enhanced elevator speech
NCET Biz Bite | Mikalee Byerman, Train Your Brain for Success | Sept 2019Archersan
How many times have you entertained this thought: If only I were smarter or more talented, I could be more successful. And if I were more successful, I’d be so much happier.
But guess what? Research shows that only 25% of job success is based on IQ. An overwhelming 75 percent of job success is predicted by your sense of optimism, social support and your ability to see stress as a challenge instead of a threat.
The takeaway: It’s time to reframe our ideas about “achieving success.” What if happiness isn’t a byproduct of success, but instead, success is a byproduct of happiness? And what if you can program yourself to be more successful by tweaking something fairly simple — your personal sense of positivity?
Join us for an interactive session called “How to Train Your Brain for Personal & Professional Success” Speaker Mikalee Byerman — author, humor writer and communication strategist — has some tips and tricks to help you train your brain to embrace positivity, which will in turn serve to enhance your professional and personal success.
In this session, you’ll:
• Uncover your personal link between success and positivity
• Identify an actual value tied to your sense of happiness
• Develop specific ways to train your brain to be happier
• Explore case studies and real-world examples of positivity at work
View Mikalee Byerman's Bio and more info at https://ncet.org/ncet-biz-bite-train-your-brain-sept-25/
NCET Biz Cafe | Alexanne Stone, Myths and Magic! | Sept 2019Archersan
Practically daily, news headlines tell of catastrophic crises befalling businesses — whether they’re natural disasters like floods or earthquakes, or manmade disasters like data breaches or Ransomware attacks.
Wouldn’t it be nice if there were a cheat sheet that helped you translate body language into sales success?
Well this Biz Café speaker may just have one.
Join us for an interactive session called “Body Language – Myths and Magic!” Speaker Alexanne Stone, Sales and Body Language Trainer, believes that your body speaks its own language — and it can help enhance your message, or it can stop it in its tracks.
Yes, your nonverbals are constantly “speaking,” which may be affecting your sales and exchanges — at work and at home.
After attending this Biz Café, you’ll know more about the myths and realities underlying body language. Some takeaways:
- You’re busted if your nametag is on the wrong side.
- Open or closed? Lying or telling the truth? How do you know?
- Does what comes out of your mouth match the non-verbal message you’re really sending?
- The power of four body language poses that kill your 30-second elevator speech.
Presenter Alexanne Stone, a decorated Vietnam-era U.S. Air Force veteran, is a certified Neuro-linguistic Programming (NLP) trainer. NLP is the study of the language of the mind and the minds of others. It lets you listen in to what’s underneath what a prospect or customer says, throwing open relationship doors and exploding sales. Alexanne combines the skills of her successful sales career with the nuances of both verbal and non-verbal body language.
NCET Biz Cafe | Mary Alber, Closing Soft Skills Gap | July 2019Archersan
As the world of employment turns toward automation and robotics, here’s something artificial intelligence will never master: soft skills.
At this Biz Café, you’ll learn a whole lot about soft skills based on Mary Alber’s doctoral research on personal development systems. You’ll leave this Biz Café with:
• The latest data on the competencies that are in most demand by employers in Northern Nevada;
• An understanding of why today’s school system isn’t developing soft skills;
• Action plans for parents and employers to integrate soft skills into your home and places of work.
NCET Biz Cafe | Rachel Gattuso, Business Giving Strategies | Apr 2019Archersan
Ready to grow your heart AND your brain? We thought so.
Because chances are, you’re already a giver: Philanthropy is important to you, both personally and on behalf of your business.
But did you know there are ways to make that giving go even farther?
Stay tuned: This is a Biz Café that is all about community good. Rachel Gattuso, APR, President/Founder of The Gattuso Coalition, is ready to talk to you about “Business Giving Habits That Change Communities.”
Nonprofits face the often difficult challenge of filling the gaps created by the intersection of for-profit and government entities. And though there's ample generosity to help them do this, rampant misconceptions exist — misconceptions that can inhibit the nonprofit sector's ability to effect real change.
This is your chance to hear an insider provide insights about how businesses and individuals can make a more powerful impact.
Rachel is founder of the Gattuso Coalition, bringing more than 11 years in the communications, public relations and strategy worlds (in both for-profits and non-profit environments) and a proven leadership track record to her clients.
You will leave this Biz Café with the positive feelings associated with giving back — as well as some real insights into how to be better at doing good. Here are some top takeaways:
· This presentation will illuminate how businesses and individuals alike can redirect efforts that will have a more powerful influence in directing long-term societal change.
· From small business to large businesses, individuals should walk away considering improved giving practices and talking about their personal impact.
NCET Biz Cafe | Kevin Ciccotti, Power of Decision | Mar 2019Archersan
Every day we’re making hundreds of decisions, from the mundane such as, “What do I want to eat for breakfast?” (we recommend pancakes), to the truly impactful, such as, “What’s the best business strategy going forward?”
But have you ever made a bad decision? Of course you have! Why does that happen? Or maybe you’ve made a decision only to find yourself second-guessing it and waffling (we still recommend pancakes).
Now’s the time to learn how to make better decisions in the moment. And certified executive coach Kevin Ciccotti is the Biz Café speaker who will lead you down the path of decision-making enlightenment.
In this presentation, “The Power of Decision: Proven Strategies for Making Better Decisions,” Kevin will help you understand what may have contributed to your bad decisions of the past — and how you can make better decisions in the future. If you’re looking to impact your long-term success, this is a must-attend event.
Kevin is president of Human Factor Formula Inc., and he has spent the last decade traveling and speaking at conferences around the world on topics including leadership, emotional intelligence, and culture. His work is focused on bringing out the best leader within everyone, helping them to learn the tools to inspire their teams to greater levels of success and productivity.
You will walk out of this Biz Café armed with new resources and critical knowledge. Here are some top takeaways:
Learn the mechanisms of decision-making, and what drives our decisions from moment to moment and on a long-term basis.
Understand how you have been making decisions throughout your life, and how to harness your internal resources to become a more effective decision-maker in all areas.
NCET Biz Cafe | Mike Bosma, Is My Entity Still the Right Vehicle? | Jan 2019Archersan
C Corp, S Corp, LLCs and beyond: The alphabet soup that comprises business designations can leave you with questions — lots of questions.
And that’s in a “routine” climate.
But the current business climate is anything but predictable, as tax reform has left even MORE unanswered questions. This Biz Café is here to help you rest assured that your business entity has the right designation for maximum cash flow.
Get a jump start on tax season with this presentation that will help you secure answers to your tax and deduction questions. Mike Bosma is our guest, who has been the Reno office Principal in Charge since joining CliftonLarsonAllen in January 2017. He has been in public accounting specializing in taxation for more than 24 years and is dedicated to assisting taxpayers attain higher levels of success through proactive tax planning, creative restructuring and strategic business solutions.
And he’s joining us for the January Biz Café, called “Is My Entity that I Selected Pre-Tax-Reform Still the Right Vehicle?”
Here are some questions that may just be keeping you as a business owner up at night:
• With the new 21 percent corporate tax rate, should I be a C corporation?
• How do I maximize the 20 percent 199A deduction as an S corporation?
• Should everyone be an LLC so we don’t have to pay wages?
• I am a professional services firm; how do I structure my affairs to minimize taxes?
Go behind the scenes of Reno’s local public broadcast studio during this tour of KNPB Channel 5 Public Broadcasting. See yourself on green screen, learn how to operate the station’s cameras, experience its new lighting system, tour the production booth and explore how public television gets made during this interactive Tech Wednesday on Jan. 9.
During this tour, adults and children will be able to experience how local programs get made. Some of the local productions KNPB produces include:
• ARTEFFECTS, which looks at an eclectic mix of individuals, events, exhibits and the way that the arts affect individuals and entire communities.
• WILD NEVADA, a local travel series that takes viewers on an armchair tour of Nevada.
• WORK OF ART: RENO PHIL, a year-long look at the Reno Phil as the organization celebrates its 50th anniversary.
This year, Reno’s public broadcasting station celebrates 35 years of delivering educational, engaging and empowering television to northern Nevada. The station airs three channels of programming including:
• KNPB 5.1, which broadcasts popular shows such as PBS NewsHour Nature, Nova, PBS Masterpiece, Antiques Roadshow and local programs such as ARTEFFECTS and WILD NEVADA.
• KNPB CREATE 5.2, which primarily focuses on how-to, travel, cooking and DIY lifestyle programming
• KNPB PBS KIDS 5.3, which shows PBS Kids shows 24 hours a day, including favorites such as Daniel Tiger's Neighborhood, Arthur, Nature Cat, Wild Kratts, Curious George and so many others.
NCET Biz Cafe | Kit Prendergast, Multigenerational Workforce | Oct 2018Archersan
Did you know: Your workplace likely has five different generations represented.
That’s right: five. Traditionalists, Boomers, Millennials (aka Gen Y) and Generations X and Z are all likely trying to cohabitate in your office, which means five very different age groups with five very different sets of expectations.
This is a real challenge for leaders, who are now faced with trying to manage it all. Despite everyone’s best intentions, generational problems occur frequently, including communication disconnects, disagreements on performance expectations and lack of team cooperation or collaboration
Learn how to tackle these differences with Katherine (Kit) Prendergast, certified Executive Leadership Development Coach, at October’s Biz Café.
In this fast-paced, interactive session called “Bringing Out the Best of a Multigenerational Workforce,” you’ll learn:
· How to inspire performance and collaboration among your multi-
· Strategies for bridging communication disconnects
· Concrete tools to apply immediately to your own unique work setting
NCET Biz Cafe | Danny Heinsohm: Sponsorship, Best Kept Secret | Aug 2018Archersan
In 2017, the North American sponsorship spend was $23.1 billion. Did your business benefit?
If you are a business that needs a boost in sales or a non-profit that needs to fund an initiative, the pressure is real. But how do you find sponsors? Where do you start? Who wants what you have?
A master at building relationships, motivational performance coach and sales accelerator Danny Heinsohn has put together hundreds of successful deals with the biggest names in corporate sponsorship and professional sports – including the New York Yankees, Baltimore Ravens, Nike, Red Bull, Verizon, esurance, Samsung, and several college bowl games, to name a few.
In his Biz Café — “SPONSORSHIP: Unlock the best kept secret for revenue generation” — Danny will teach you how to become successful at selling sponsorships in Reno:
· Join this master class in lessons learned from global and national sponsorships, and find out how to use these strategies to activate partnerships in your local community.
· Discover how Danny and his team at My Hometown Heroes brought in more than $40,000 of cash and in-kind sponsorship for a charitable event in less than five months — all before selling a single ticket.
· Learn five key insights to help your business stand apart in a crowded marketplace.
NCET Biz Cafe | Lauren Slemenda, How a diverse workforce improves your bottom...Archersan
Concepts like diversity and inclusion are important; but they’re more than just buzzwords, and they can and do impact your bottom line.
We’d love to show you the whys and hows at the September Biz Café, which will begin with a presentation by diversity consultant Lauren Slemenda and conclude with a panel discussion from experts representing traditionally underserved groups.
That’s right: We’re shaking things up in September and transforming Biz Café into a Q/A panel discussion! So come armed with your questions — maybe even those you’ve been uncomfortable asking before, like:
• What the heck does cisgender mean?
• Will hiring someone with a disability end up costing me more money in training, insurance or equipment?
• Doesn’t hiring a more diverse workforce open me up to potential discrimination suits?
• How do I find people of color who have the skills I need?
In this Biz Café — “How a diverse workforce improves your bottom line” — here are some of the takeaways, as facilitated by Lauren and our panel:
• Learn which techniques for boosting diversity work, which ones don’t, and how you can start taking steps today towards a more equitable and synergistic workplace.
• We’ll discuss new, innovative techniques that research has shown to be effective, including universal design and bystander intervention, and dive into why traditional approaches like day-long diversity workshops might actually be making things worse.
• We’ll also talk about how things you might not think of as “diversity initiatives” (like setting realistic timelines for projects and encouraging lifelong learning) are powerful tools in creating a corporate culture that supports and sustains equity and inclusion.
NCET Biz Cafe | Peter Fishburn, Tools of the Trade(show) | July 2018Archersan
Did you know the NCET Expo is only a few months away? And we’re kicking it off in the best possible way: with an NCET Biz Café that will help you rock your next trade show!
Join Peter Fishburn for “Tricks of the Trade(show),” a Biz Café devoted to helping you discover your max ROI at your next trade show. Fishburn has made a career in the promotional products industry, assisting clients with the creative and effective use of promotional items.
This Biz Café is ideal if you’d like to see why and how a trade show can be an efficient and effective tool for your business. Fishburn will provide insights, steps, ideas, and suggestions for why an organization should create a trade show program that will attract and intrigue your audience.
He will answer questions like:
· What makes a good booth?
· What should you do before, during and after the show?
· What do attendees expect at a show?
· What outcomes can you, the exhibitor, expect at the end of the show experience?
NCET Biz Cafe | How IoT is Transforming Business and our Daily Lives | June 20Archersan
When the stuff around your house — your fridge, your toys, your sporting goods — start reflecting “intelligence,” what’s the next step?
Our expert says: Brands and businesses need to take notice.
As more ordinary objects are connected to the internet — also known as the Internet of Things — we are entering a new era. While we are just at the beginning stages of the connected economy, this transition is going to have significant impact on the way we work and the way we live our lives.
Join Daniel Price, CEO of Breadware, in discussing the global movement of the Internet of Things and the concept of the connected economy. Daniel is an experienced entrepreneur and is fascinated by innovation and the way it is enabled by and acts upon surrounding ecosystems. Daniel has been part of 4 startups and is a coauthor on eight patents.
While the conversation will be about cutting-edge technology, the conversation itself won’t be deeply technical. Rather, Daniel will walk through the topics that really matter. In this Biz Café, called “How the Internet of Things Is Transforming Business and Our Daily Lives,” he will address:
- What do brands and companies need to be thinking about in order to capture the wave of the connected economy and not be left behind?
-
What do consumers and users of the technology need know about the privacy and security aspects of this new technology?
NCET Biz Bite | Project Management Tips and Tools | January 2018Archersan
NCET and Kandis Porter, the Founder and Managing Director of Effective Flow Connections, explains why successful Project Management is critical for delivering optimal business results.
– Did you know organizations are wasting an average of $97 million for every $1 billion invested, due to poor project performance? That is an incredible amount of money that most companies can’t afford to throw away. As organizations are asked to accomplish more with the same or even less resources, effective project management practices are critical.
– Organizations that invest in proven project management practices waste 28 times less money because more of their strategic initiatives are completed successfully.
– It isn’t just the “doers” that need to be well-versed in project management; an actively engaged executive sponsor is the top driver of projects meeting their original goals and business intent.
– Sixty percent of organizations have training on project management tools & techniques; how does your organization measure up?
Attendees will learn about:
– Information on where you can locate definitions for ~200 of the profession’s frequently used terms
– Knowledge of the Project Management Institute’s five process groups and 10 knowledge areas
– A framework for creating a detailed project charter
– Key concepts for project schedule management and using MS Project to stay on track
– Information for tracking and managing Issues, Risks, Actions, and Decisions
– A better understanding of how to capture project Lessons Learned
NCET Biz Bite | Steven Ing, How Can a Relationship Therapist Improve Your Car...Archersan
We’re all looking for deeper, more meaningful professional lives, yes? And we’re guessing you’d appreciate the same from your sex life. This is why we’re bringing Marriage and Family Therapist Steven Ing to our December luncheon — to take a look at how the insights from a great sex life can also apply to making a great career.
So what career lessons can you learn from a relationship therapist?
Turns out, quite a few. (And just to be clear, we’re NOT suggesting the two intersect in a creepy way. It’s a metaphor. Honest.)
On December 6, join NCET and Steven Ing, MFT for a fun, pre-holiday Biz Bite luncheon. We’ll be exploring different aspects of a healthy sex life, and how those can give you inspiration if you’re looking for a greater, deeper (*ahem*) sense of job satisfaction.
Attendees will learn some of the critical ways our careers are like relationships, with key suggestions about how the techniques you use to manage healthy romances can also improve your career. Examples:
How really knowing yourself is a critical part of a meaningful career.
How playfulness is essential to career satisfaction.
How advice about career (and romance for that matter) being “hard work” can be so misleading.
NCET Biz Cafe | Amber Barnes / Lindsay Bradley, Business with a Soul | Nov 2017Archersan
What if business could be a force for good in the world?
With the practices of Conscious Capitalism, it absolutely can.
Join Amber Barnes and Lindsay Bradley as they discuss how capitalism can elevate humanity. If you're interested in an introduction to Conscious Capitalism and a sneak peek into what's happening in Northern Nevada, this Biz Café will answer your questions - and may even inspire you!
Barnes is founder and Chief Learning Officer of StartHuman, a leadership development practice on a mission to re-humanize the workplace.She has over a decade of experience as a leadership coach, trainer, and consultant. Bradley is VP of Operations for Simco Imported Shoes, Inc., where she exercises her passion for motivating and mentoring those who wish to grow into meaningful leadership positions and works daily to incorporate conscious business values into daily operations.
Their team presentation - "Business with a Soul - a New Approach to Capitalism" - will take place during the new Biz Café (formerly Tech Café), which now takes place at Rancharrah.They will teach you how to apply the four tenets of Conscious Capitalism: higher purpose, stakeholder orientation, conscious culture and conscious leadership.
Here are some questions they will answer:
* What is Conscious Capitalism?
* What is Conscious Capitalism's role in Northern Nevada?
* What does it look like to practice Conscious Capitalism?
* How do people get involved with Conscious Capitalism?
NCET Biz Bite – Personal Branding 101: Building a Brand for Digital Influence...Archersan
On November 15, join NCET and Kylie Rowe, Vice President of Relocation and Corporate Services at Dickson Realty, as she delves into the rarely talked about but ever-so important topic of personal branding in the digital age.
Learn why your personal brand exists even if you don’t know about it, and the seven steps you need to take now to build a strong personal brand online. Discover the importance of building your digital credibility and how you can leverage your personal brand for digital influence.
Attendees will learn about:
Writing a brand bio
Understand your audience
Identify personal branding strategy
7 steps to building a personal brand
Becoming a digital influencer
NCET Biz Cafe | Sally Young, What is your workplace super power | Oct 2017 Archersan
What superpower do you dream of having?
If you're immediately thinking about invisibility or teleporting, that's not exactly what we had in mind. Instead, we're talking superpowers in the business realm: What do you wish you could do to make your workplace more productive, more cohesive and just generally more awesome?
Join leadership trainer and coach Sally Young - Catalyst for Solutions and founder of Flourish, a practice dedicated to enhancing individuals and teams - for the new Biz Café (formerly Tech Café), which will now happen at Rancharrah starting in October! We're super excited about the new venue, which will totally complement the great October content.
This month, Young will teach you how to identify your strengths in the workplace and use them for great results.
Here are some ideas Young will cover:
• What are superpowers in the workplace? We will reflect on how to bring out the best in everyone.
• What's fun got to do with it? Everything! Get ideas about how you can create fun and join in the festivity called "work."
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
7. Confidential. Intellectual property of Noble Studios.
Agency Recognition
INC 5000
5x Fastest-Growing Private
Companies In America
Top Design Firms
Top 20 Design Firm
Premier Google Partner
Search, Mobile Ads, Shopping
200+ Industry Awards
SEO
Certified ProfessionalsA/B Testing
Certified Agency
17. Confidential. Intellectual property of Noble Studios.
Develop an integrated strategy
17
OPTIMIZE
Uncover above-the-
fold opportunities to
improve for fast wins
DEFEND
Know where you’re
performing well and
need to monitor
CREATE
Identify organic-friendly
opportunities that need
content
COLLABORATE
Find below-the-fold
opportunities to team-
up with paid search
18. Confidential. Intellectual property of Noble Studios.
Branding is more than people identifying with your logo or
trademarks. Help them to discover and connect with you.
61% of marketers say improving SEO is their top inbound priority
18
• Understand SEO/SEM basics
• Check and monitor listings regularly
• Create useful content
• Reputation is critical to online brand impression
Purchase a voice enabled device for home and start
experimenting to unlock consumer trends
23. Confidential. Intellectual property of Noble Studios.
• Audience is unique and identifiable.
• Can you technically identify the thing that makes a visitor part of a specific
audience?
• Who is the visitor? Where are they coming from? New vs returning?
• Audience is valuable.
• Is the audience important from a strategic or volume standpoint?
• Audience has a unique need to solve.
• Use personalization to help user achieve their goal or understand your company.
Know Your Audience
23
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That’s great, but why A/B test?
28
• Data vs. opinion
• Customer voice vs.
internal speculation
• Maximize ROI
29. Confidential. Intellectual property of Noble Studios.
Up to 90% better conversion rates when
using 1st person POV
Write the most clickable copy
29
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Use Active Verbs
✓ Download ✓ Start Trial
✓ Get Started ✓ RSVP
Be Specific
✓ Get My Travel Guide
✕ Click Here
30
31. Confidential. Intellectual property of Noble Studios.
Keep it Short
✓ Should be easily read and
understood at a glance.
Create a Sense of Urgency
✓ Simply adding “Now” can
boost conversions
31
33. Confidential. Intellectual property of Noble Studios.
Make it the Star of the Show
✓ CTA’s should never compete; Use
plenty of negative space.
Images & Placement Matter
✓ Be sure eyes are pointed
toward CTA’s
✓ CTA’s should be above the fold
33
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Winner: Version B
Out of 6,000 emails sent, the
karate-themed header image
kicked butt, increasing course
registrations by 136%.
35
B
43. VisitRenoTahoe.com
Organic Keywords
• Builds a strong and diverse link
profile by generating better
and natural backlinks for your
website
• Provides intriguing and unique
content that is captivating and
shareable
• Adds credibility to your
content and increases your
content reach
How does Influencer Content Impact your Website?
Influencer Reach
Organic Keywords
44. • Treat the influencer like a contractor – they are professional content creators and like to
be considered as so.
• Allow the influencer to have some level of creative freedom in the content they create,
however ensure that they have a clear direction for the type of content you are looking
for them to produce.
• Not all influencers are right for all brands. Make sure the influencers audience and brand
matches your businesses audience and brand.
• REACH. Be sure that the influencers you contract have a large following to help increase
your brands reach.
• DO YOUR RESEARCH. Chose an experienced influencer professional who’s values and
brand align with yours.
Tips for Influencer Marketing
50. Confidential. Intellectual property of Noble Studios.
• Make sure your Google Analytics is installed
• Social Channels – make sure all your channels have a consistent brand/voice
• Don’t rely on vanity methods – look at actual conversions vs. passive/vanity metrics
• Content calendar – with frequencies and goals, ex: 5 blogs a month, 10 social posts a
week and make sure to stick to that calendar
• Blogs – best way to show your readers you’re not interested? – not updating your
blogs
• Consider videos for the future knowing it’s becoming the #1 medium (74% of all
internet traffic was video in 2017 – create a YouTube channel and use tags to lead
people back to your channel
Quick Pro Tips
50
It’s a combination of art and science that creates today’s marketing winners.
Data-informed organizations understand the limitations of data. Since the collected data is only a snapshot of the reality, decision-making shouldn’t rely solely on this data. Therefore, instead of simple focusing on the data, you have to test and question it in order to draw conclusions.
Our client's success is our success. To us, creating marketing and advertising campaigns is just the beginning. We analyze data and results with the aim of continuously improving performance.
About Our Agency. It’s one thing to win business and another thing to keep it.
Team Roles
Agency Philosophy
Intro Michael
Purpose: Relay the magnitude of the power of search.
Guidance: Utilize only one stat to introduce the section. Chose the one that resonates with your client the most.
In the example above (a SERP for the search query “lawnmowers”), all of the results on the SERP – with the exception of the map and business listing beneath it – are paid results. The three large text-based ads at the top of the SERP (considered prime positioning for advertisers) are typical PPC ads. Of those three ads, the lower two (for Craftsman.com and Husqvarna.com) both feature ad extensions allowing prospective customers to navigate to specific pages on their websites directly from the ads.
Let’s start with a fact, SEO is hard work.
It’s a rapidly changing discipline. And as marketers, executing many aspects of our day-to-day work in context of this change can make us feel like we are walking a tightrope.
Google makes thousands of changes to their search engine algorithm every year.
And yes, it’s great that they try to soften the blow by creating cute little names for them like Hummingbird, Penguin, & Panda.
But in reality, it’s a real jungle out there…
And this is only considering the goal of keeping up with Google. Add in changes to your industry, the marketplace and consumer behavior, and it’s even more complex to manage.
When we suggest better integration between SEO and paid search to clients we often get some initial pushback based on the idea that one is superior to the other.
It frequently goes like this: “if you add a paid search ad on top of an organic listing, you’re just adding expense. You would have already received that click.”
Our experience has shown us that this is absolutely not the case.
Having both an SEO and paid search presence provides protection against algorithm updates and other unknowns, as well as incremental traffic and conversion.
Optimize: Focus your efforts where organic opportunity is high but your page isn’t optimized to capture the most traffic.
Create: Capture high-value organic opportunity that you are missing. Create content for organic-friendly topics to get in front of customers and increase conversions.
Defend: Maintain your strong position. When performing well on organic-friendly topics, it’s critical to monitor and maintain performance to continue driving traffic, conversions and revenue.
Collaborate: When organic opportunity is lower, work with paid search to drive traffic, while also optimizing for the best organic real-estate.
Voice search is expected to reach 50% share of queries by 2020 according to Comscore, so it could be as large a growth factor in search as mobile was between 2012 and 2017.
55% of millennials ignore brands that have poor reviews.
You should also focus on producing copy that directly answers conversational questions.
INTRO CHRISTINE
Displays content customized to the customer vs requiring them to filter content to find results
Can be based on time (Spotify), geolocation, or browsing behavior (Netflix)
Accounts for where user is within their journey and attempts to aid them in solving a problem
Displays content customized to the customer vs requiring them to filter content to find results
Can be based on time (Spotify), geolocation, or browsing behavior (Netflix)
Accounts for where user is within their journey and attempts to aid them in solving a problem
What part of the journey are users in?
Have they arrived to the site from a Google search? Did they arrive from clicking on a banner?
Is the user arriving for the first time with a specific question? Are they a returning user who has not converted in the past?
User tracking can be considered “creepy”. Be aware of this and use personalization to help the user sold their problem.
Don’t over-personalize – allow users to “break out” and explore additional experiences.
“in market” users are more focused on what is happening now
New user from NTC is made aware of direct flight options, making it easier to access skiing options in Tahoe
INTRO TIM
Two versions of a page are displayed randomly to a user. The page that performs better wins.
Web page
Display ad
Or email
Establish that as a control set
Determine a hypothesis and Create variations in order to determine the best performing variation.
Data informed decisions vs. opinions
The customer voice is the loudest, not internal speculation
Over time, with manyAB testt this leads to greater and greater conversions
Let’s focus on CTA’s for a moment:
The whole point of a CTA is to move someone to take action right away, so write copy that’s irresistible to click.
Make it gesture friendly
Dental Professional Practice email signup
Course registration.
Left: professional, and expected headshots.
Right: Mortal Kombat!
We do professional A/B testing everyday for our clients. You can too!
If you’re interested in starting your own experiments, Google Optimize has both free and paid plans, and is a great option of small businesses.
INTRO ERIN STIEHLER
Targeted audiences, your brand aligns with that brands audiences
Sat ex. - 70% more likely to make a purchase if a friend refers it to you
Service - We identify the product to the people – Patagonia – service offering
Ex. we’ve done – Yosemite – waterfall hike, found influences, they didn’t pay anything, shared, became #1 blog to date
Tip – be authentic, don’t try to influence in a negative way
Take Our client Visit Reno Tahoe for example:
leverages influencers to create content for their website – from guides to tours.
This content is significant because it can be optimized to target high volume search terms for your audience.
How does influencer content on the website impact SEO?
– Improve your site ranking.
– Improve your keyword placement in organic ways.
– Improve your content engagement.
YES- it is hard to track which makes some marketers nervous about the rise and of influencers:
According to TapInfluence, 73% of marketers say that they have an allocated budget for influencer marketing. ION found that 71% of consumers are more likely to make a purchase based on a social media reference. - It is difficult to measure the return on influencer marketing, therefore determining the budget isn’t black and white. Your budget should depend on the value influencers bring to your business/ product.