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Operating in Context (Doug Powell at DesignOps Summit 2018)
Doug Powell's presentation discusses the evolution of design at IBM, emphasizing the importance of creating a sustainable design culture in a large, decentralized organization with 360,000 employees. He highlights the implementation of design thinking, onboarding processes, and tracking design impact through various metrics. The focus is on understanding user needs, fostering employee engagement, and the role of diversity in design operations.
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Operating in Context (Doug Powell at DesignOps Summit 2018)
- 1. Design at Scale Buildinga human-centered culture at IBM Doug Powell Vice President of Design @douglaspowell1 DesignOps Summit November 8, 2018
- 2. This is anamazing time for design and designers.
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- 6. How do wemove beyond earning a seat at the table?
- 8. 107 year oldcompany •
- 9. 107 year oldcompany • 360,000 employees •
- 10. 107 year oldcompany • 360,000 employees • 170 countries •
- 11. 107 year oldcompany • 360,000 employees • 170 countries • enterprise technology for business users •
- 12. 107 year oldcompany • 360,000 employees • 170 countries • enterprise technology for business users • mostly cloud-based software •
- 13. 107 year oldcompany • 360,000 employees • 170 countries • enterprise technology for business users • mostly cloud-based software • think pads •
- 14. 107 year oldcompany • 360,000 employees • 170 countries • enterprise technology for business users • mostly cloud-based software • think pads • super computers •
- 15. 107 year oldcompany • 360,000 employees • 170 countries • enterprise technology for business users • mostly cloud-based software • think pads • super computers • Ginni! •
- 16. 107 year oldcompany • 360,000 employees • 170 countries • enterprise technology for business users • mostly cloud-based software • think pads • super computers • Ginni! • 2012 •
- 17. 107 year oldcompany • 360,000 employees • 170 countries • enterprise technology for business users • mostly cloud-based software • think pads • super computers • Ginni! • 2012 • sustainable culture of design and design thinking •
- 18. 107 year oldcompany • 360,000 employees • 170 countries • enterprise technology for business users • mostly cloud-based software • think pads • super computers • Ginni! • 2012 • sustainable culture of design and design thinking • 1,800 designers •
- 19. 107 year oldcompany • 360,000 employees • 170 countries • enterprise technology for business users • mostly cloud-based software • think pads • super computers • Ginni! • 2012 • sustainable culture of design and design thinking • 1,800 designers • 6 week onboarding •
- 20. 107 year oldcompany • 360,000 employees • 170 countries • enterprise technology for business users • mostly cloud-based software • think pads • super computers • Ginni! • 2012 • sustainable culture of design and design thinking • 1,800 designers • 6 week onboarding • 50 studios •
- 21. 107 year oldcompany • 360,000 employees • 170 countries • enterprise technology for business users • mostly cloud-based software • think pads • super computers • Ginni! • 2012 • sustainable culture of design and design thinking • 1,800 designers • 6 week onboarding • 50 studios • 300 designers in ATX
- 23. Design at IBMis decentralized
- 24. Design at IBMis decentralized
- 25. Design at IBMis decentralized Product Services
- 26. Design at IBMis decentralized Product Services Corporate
- 27. Design at IBMis decentralized Product Services Corporate COC
- 28. Design at IBMis decentralized
- 29. Design Leadership Vice Presidentof Design IBM Fellow Design Director Distinguished Designer Design Program Director Design Principal
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- 39. Measuring the Impact Thereis no single way to measure the impact of design and design thinking. It is always embedded in and dependent upon other complex functions.
- 40. Design Program Reviews Aggregatesa collection of data and metrics into a cohesive story that we can deliver to our business leaders in a way they can consume.
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- 43. What do weknow about these people?
- 44. _ Super busy Whatdo we know about these people?
- 45. _ Super busy _Data-driven What do we know about these people?
- 46. _ Super busy _Data-driven _ Opinionated What do we know about these people?
- 47. _ Super busy _Data-driven _ Opinionated _ Competitive What do we know about these people?
- 48. _ Super busy _Data-driven _ Opinionated _ Competitive _ No bullshit What do we know about these people?
- 49. _ Super busy _Data-driven _ Opinionated _ Competitive _ No bullshit _ They will believe! What do we know about these people?
- 50. What can wemeasure?
- 51. What can wemeasure? _ Staffing & Ratios
- 52. What can wemeasure? _ Staffing & Ratios _ Locations & Studios
- 53. What can wemeasure? _ Staffing & Ratios _ Locations & Studios _ Seniority & Careers
- 54. What can wemeasure? _ Staffing & Ratios _ Locations & Studios _ Seniority & Careers _ Design Thinking Practice
- 55. What can wemeasure? _ Staffing & Ratios _ Locations & Studios _ Seniority & Careers _ Design Thinking Practice _ Designer Health & Attrition
- 56. What can wemeasure? _ Staffing & Ratios _ Locations & Studios _ Seniority & Careers _ Design Thinking Practice _ Designer Health & Attrition _ User Sentiment
- 57. What can wemeasure? _ Staffing & Ratios _ Locations & Studios _ Seniority & Careers _ Design Thinking Practice _ Designer Health & Attrition _ User Sentiment Future design investment roadmap
- 59. Know your business leaders as users Measure everythingyou can think of Tell a compelling, concise story
- 64. Culture Matters We have beenmeasuring employee satisfaction with the new framework, and every response comes back as an 8, 9, or 10. One employee shared that ‘I've worked here for so many years, and this is the first time I've been excited and engaged.’”
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