Apple Computer Long-Term Success Essay

Essay on Apple Computer and Long-Term Success
In the 1970s, technologies such as video cassette recorders and personal computers were revolutionizing the industry. Co–founders, Steve Jobs and
Steve Wozniak, were drawn to this technology revolution and in 1976 started Apple Computers (Abdelsamad et al., 2008). The combination of their
charisma and intellect enabled them to design the Apple I computer. Today, Apple is one of the leading technology companies in the world. However,
internal factors such as Apple's unclear marketing plan, employee work life negligence, and financial–legal issues have negatively affected their
performance and sullied their corporate reputation. Apple worked to correct the issues that were detracting from their performance and has had great
success in... Show more content on Helpwriting.net ...
The union was created to regulate and improve the working condition in this location. While outsourcing certain business functions to a country that
has lower wages can allow the company to operate more efficiently and save money, it is imperative that the company treat these employees with
dignity and adhere to labor regulations (Noe, Hollenbeck, Gerhart, & Wright, 2007). Finally, Apple's corporate reputation was tarnished due to the
financial and legal incidents that the company encountered in 2006. Twenty–six years after Apple's initial public offering, the company narrowly
escaped being delisted from the NASDAQ stock exchange for not adhering to the Securities and Exchange Commission's (SEC) reporting timelines.
This potentially damaging delisting threat was the result of controversy surrounding the backdating of company stock options from 1997 to 2002
(Abdelsamad et al., 2008). Trust between the shareholder and the company faltered and Apple's share price fell almost $25.00 (Robertson, 2006).
Additionally in 2006, Apple was forced to recall 1.8 million hazardous Sony laptop batteries being used in Apple products ("Apple recalls," 2006).
These batteries were found to be dangerous after several Apple customers saw their batteries spontaneously burst into flames. Though Sony covered the
cost of replacing the batteries, Apple customers
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Donna Dubinsky and Apple Computer Case Study Essay
Donna Dubinsky and Apple Computer, Inc.
Report of Findings and Recommendations
Prepared By:
Robin Armstrong
Table of Contents
Background and Scope3
Current Scenario4
Situation Analysis6
Conclusions and Recommendations8
Background and Scope
This report has been prepared for Professor XXX. This report summarizes the complete review of Donna Dubinsky's career at Apple Computer as the
Director of Distribution and Sales Administration and the proposed distribution system. In addition, Donna Dubinsky's response and handling of the
proposed distribution system will be assessed.
This review concludes that despite Donna Dubinsky's stellar education as a Yale graduate and a Harvard MBA she completely... Show more content on
Helpwriting.net ...
"You wanted to agree so you found a ground to agree on...But you know what? I never really believed it."
In April 1985, Donna Dubinsky attended the "Leadership Experience" seminar. Ms. Dubinsky thought that Ms. Coleman used this seminar to "lobby
for her cause." Ms. Dubinsky began to see her own disillusionment as part of a larger problem where the executives were "confused, demoralized, and

critical of the company." She ended the seminar with the realization that proposed distribution strategy was "so radical that it would shut the company
down." So the next day she met with Bill Campbell who was Roy Weaver's manager and presented him with an ultimatum. Ms. Dubinsky wanted thirty
(30) days to develop her own distribution strategy proposal or she would leave Apple.
.
Situation Analysis
The following situations are analyzed.
Donna Dubinsky versus Proposed Distribution System
Since Donna Dubinsky and Roy Weaver did not address Mr. Jobs questions regarding the 1985 Distribution Business Plan, he assigned Debi Coleman
to develop a new Distribution Strategy Proposal based on the "just–in–time" concept. Ms. Dubinsky was not proactive in presenting her issues and
concerns regarding the "just–in–time" concept. It is assumed that she considered the idea not feasible and that it would not gain momentum; however,
the exact opposite occurred.
Unbeknownst to Donna Dubinsky, around the same time, Roy Weaver's

Apple Computer Company: Life Cycle Of The Apple Company
Apple incorporation, previously known as Apple Computer, is a multinational corporation that not only produces personal computers, consumer
electronics, computer software, and servers but also a digital distributor of the media content. It has chain of retail stores known as Apple Stores.
However, company's information is summarized below: COMPANY INFORMATION
Founders of AppleSteve Job and Steve Wozniak
First CreationApple Computer on April 1, 1976
Years of Incorporation of companyJanuary 3, 1977
Location of AppleApple Campus is the corporate headquarters of Apple Inc. located at 1 Infinite Loop in Cupertino, California, United States.
Current Owner of AppleCarl Icahn Now owns about $2.5billion worth of Apple Shares... Show more content on Helpwriting.net ...
Qualcomm Incorporated
Google Inc.Sony Corporation
MotorolaSprint Nextel corporation
Adobe System IncorporatedIntel Corporation
Microsoft Corporation
Life Cycle of Apple
A life cycle model of Apple is introduced as:
Launch: Steve Job and Steve Wozniak started their business without any finance from venture capitalists. They introduced Apple I and made all their
expenses on their own. Their business risk was extremely high as their first machine did not prove to be successful and impressive. They had no
proper cash flows but still they kept on working to produce some unique element,
"Failure doesn't mean you will never achieve, it just means it takes a little longer."
–Steve Jobs
When they introduce Apple II, people started to recognize their presence and they started to receive orders.
Growth: Due to high sales, size of company increased and so did its working staff increased. Apple went public on 12th December 1980 with a share
price of $22 per share. Many investors wanted to be a part of it. Apple used the diversification strategy to come ahead of its

The History of Chemistry: Apple Computers Essay
Before the age of Apple Technologies, Pcs and androids were the most popular items on the market, and that soon changed once Steve Jobs and Steve
Wozniak introduced their new toy to the public. Their "toy" will change the world forever weather they knew it or not.
Apple Computer first came to be a company in 1976. Steve Jobs and Steve Wozniak worked extremely hard on their new inventions. These two
intelligent men dropped out of college, and were often judged upon doing so. Apple officially started in the basement or garage, rather than at an
expensive business location. When these two men decided to start on their invention they were laughed at and mocked. But they surprised the public
when they turned out to become some of the riches ... Show more content on Helpwriting.net ...
In 2012 of Christmas last year Apple came out with the new iPhone 5, this new phone was far different than any other technology that Apple has ever
made. This iPhone has great features such as a new body style which is easier to hold with one hand, and it also has a new camera. This new
IPhone made a huge difference to the phones of the Apple family, especially compared to the IPhone 4 which came out the previous year. Not long
after the iPhone 5 was created the iPhone 5c which was created in a totally different way. The iPhone 5c has a brand new body style with a plastic
cover and a new curvy outline. It also has a better camera and new apps that come included on the phone. One of the most interesting improvements
was the fingerprint scanner. It allows you to press your finger tip on the home button instead of having a pass code or a word to unlock the phone. It
is a new and safer way to keep your phone safe.
Over the years Apple has come up with the smart concept that the more new inventions they come up with the more sales, commission and money
they make. During their timely experimenting of the invention of the iPhone 5 they had to invent a new cord to only fit the iPhone 5 and iPhone 5c.
In my opinion this was a small concept to lead apple buyers to spend more money on a totally different cord. Even though it's a small innovation it can
bring in a major profit for the Apple

Apple 's Successful Computer And Technology Companies Essay
As Apple begin to grow to this huge company, Steve encounter many issues that resulted him in getting fired. Apple began to lose its value and it was
not long before Steve Jobs returned to the company hiring a whole new management team. After this new transition, Apple introduced the iMac which
furthered the success of the company exponentially. The release of these products developed new innovation and opened doors to other industries
using technology. The innovation involved in these products has launched Apple into one of the most successful computer and technology
companies. The timing of the introduction of new products has also been critical. Jobs seems to have a flow for determining when products should
be introduced to the market. The launch of the iPod and iTunes came out during the time when much of the rest of the technology industry was
experiencing a lack of sales. The first and major area of improvement was the creation of Apple 's impressive advertisement of products, iAd, an
outlet for ads that will completely revolutionize the marketing world. iAd delivers interaction and emotional repulse by delivering web ads through
the use of video in ads while consumers are using applications. The marketing strategy used by Apple includes introducing a product to the
shareholders and convincing them as to way the product is a good investment. The goal is to abolish all doubts and fear of failure. Also to show off
the features that no one has ever seen, prove the

Entrepreneurial Orientation In The Apple Computer Company
Entrepreneurial orientation is a key concept when organizations are creating strategies to do something new and take advantage of opportunities that
other organizations cannot exploit (Ketchen & Short, 2017). It can be defined as an organizational–level strategic management, which includes
characteristic such as: autonomy, risk–taking, competitive aggressiveness, innovativeness and pro–activeness. When major brands Apple and Nike
implement entrepreneurial orientation successfully, they're able to achieve high performance and quality products through innovative techniques that
allows them to maintain market dominance. We'll go into further detail discussing how both these companies effectively executed entrepreneurial
orientation to achieve such success; starting with some background information.
Apple's history dates to 1974 when two men, Steve Jobs and Steve Wozniak had a vision that inexpensive home computers would soon be in demand.
Two years later, Jobs and Wozniak built their first computer in Jobs' family garage, they named it Apple I. On April 1, 1976, the Apple Computer
Company was established.
Nike began as an enterprise in Oregon with its founder, sports enthusiast Phil Knight. In 1962, Nike started under the name Blue Ribbon Sports. During
this time, the athletic shoe industry was dominated by the Adidas and Puma companies. Knight recognized there was segment of serious athletes that
had specialized needs that were not being addressed by the major companies.

Analysis Of Apple Computers Newer Product Lines Essay
Executive Summary
This paper chronicles the critical analysis of the Apple computers newer product lines, its competitors and recent inventions. It also identifies Apple
Computers most up–to–date product lines, and procedures that they carry out in the market that is suitable for learning on the enterprise information
that makes logical decisions about the future the company. The paper also has establishes what the company has incorporated in its recent development
in technology to come up with newer product lines. In this regard, the company has been able to gain a meaningful competitive advantage in this
market through dominating the market. Therefore for their systems managers, they have been able to learn lessons for running the company
effectively. In addition, through the use of the customer relationship business activities, the company has been able to win more customers who were
previously aligned to their competitors. Through this, the company has been able to develop loyal customers who directly associate themselves with
the enterprise 's products.
3
Running head: APPLE COMPUTER ANALYSIS
Introduction
The Apple Computer Company is possibly one of the most innovative technology companies to emerge in the last three decades. It was established in
1976 and went public in 1980, founded by Steve Jobs and Steve Wozniak and is one of the leading technological companies in the world (Gupta &
Prinzinger, 2013). It is responsible for bringing to market such products as the

Apple Computer Interventions
In the world, there have been inventions that have completely changed how we see the world. Without some of these inventions, things that we do
everyday might not occur. For example, the Apple Computer is one of these inventions. It has many different websites and apps for many different
reasons. The Apple computer has gone through many updates and changes to make it more resourceful. This computer changed the technological life
in the personal and public eye. The Apple computer provides services or websites for self security, it provides websites and apps for entertainment,
and shows jobs and tasks for unemployed and employed people in a need for a way to make money. The Apple computer and its inventors,Steve
Wozniak and Steve Jobs, made this product partly to have ways to keep your personal information secure. They made passwords to protect personal
information. Without passwords, impersonators and frauds can tap into your information and it can cause identity theft, and other crimes. If you have
passwords, and anti–virus protection, you will protect your saved information from people like that. They also created a History and Favorites
section, to keep past websites documented. Without this feature, you could lose important websites and other apps that you have to come back to
later. These websites can be anything from games to schedules for work or school, or for your kids, or other people. Security on the computer will
also protect these websites and your everyday aspects of life on you computer. Apple computers provide ways of entertainment, to keep people
interested in the computer and any other products they want to sell. Instead of paying for a tv or a tablet separately, you could get an all–in–one
version of both of them for a cheaper price. For example, a tv would cost $499, and a tablet $199. Instead of buying both and using them separately,
you could buy a computer, which is both of them in one, for $399. On computers, there are videos and movies, both free and for a price, that are
available to watch for entertainment, whether it be informational, or for fun. There are also game websites, and apps to purchase and navigate to, also
free or for a price. Instead of going to a game store and

Apple Inc Designs and Markets Customer Electronics,...
CHAPTER – I INTRODUCTION 1.1 INTRODUCTION TO THE STUDY Consumer Perception is how information is collected and categorize.
Perception is affected by the amount of contact to a incentive and by individual interpretation. If the same consumer encountered that information often
and from many sources, then the consumer 's attitude toward dairy products might change enough to influence how often the consumer chose yogurt as
a breakfast food. The next step is exploring what these consumers will buy. The importance of customer satisfaction diminishes when a firm has
increased bargaining power. IMPORTANCE OF CONSUMER PERCEPTION The success of a business depends upon its ability to attract and retain
customers that are... Show more content on Helpwriting.net ...
The iPad runs on iOS, the same operating system used on Apple 's iPod Touch and iPhone, and can run its own applications as well as iPhone
applications. 4. iPod iPod is a line of portable media players created by and marketed by Apple Inc. The product line–up consists of the hard
drive–based iPod classic, the touchscreen iPod touch, the compact iPod nano and the ultra–compact iPod shuffle. iPod classic models store media on an
internal hard drive, while all other models use flash memory to enable their smaller size (the discontinued mini used a Microdrive miniature hard
drive). As with many other digital music players, iPods can serve as external data storage devices. iPhone The iPhone is a line of smartphones
designed and marketed by Apple Inc. The iPhone runs Apple 's iOS mobile operating system, originally named iPhone OS. The first iPhone was
released in 2007;[1] the most recent iPhone, the 6th–generation iPhone 5, was released on September 21, 2012.[2] The user interface is built around the
device 's multi–touch screen, including a virtual keyboard rather than a physical one. The iPhone has Wi–Fi and cellular connectivity (2G, 3G and 4G
(iPhone 5 only)). 6. Apple Tv Apple TV is a digital media receiver developed and sold by Apple Inc. It is a small form factor network appliance
designed to play digital content from the iTunes Store, Netflix, Hulu Plus, YouTube, Flickr, iCloud, MLB.tv, NBA

Case Analysis 1: Apple Computer Essay
TAMPERE UNIVERSITY OF TECHNOLOGY Institute of Industrial Management TETA
–5036 Management of Innovation
Case Analysis 1: Apple Computer return date: Sturday 10th Novemeber
Students:
206192, Carlos Gomez, carlos.gomezbarbero@tut.fi 206171, Ceyda Elbasioglu, ceyda.elbasioglu@tut.fi 197327, Fabio Parisi, fabio.parisi@tut.fi
206261, Gina Monjaraz, georgina.mojarazgomez@tut.fi 206622, Merve Eralp, merve.eralp@tut.fi
Table of Contents:
INTRODUCTION1
Definition of the problem2 Historical strategy2 New Challenges3
Objectives & criteria for new strategies3
Options & Ideas for new and improved strategies4 Alternative 14 Alternative 24 Alternative 35... Show more content on Helpwriting.net ...
It's quite clear that the actual strategy of Steve Jobs and Apple goes toward a biggest share of the computer markets, although it's never sure in which
way they plan to improve/achieve such a goal. Another key issue in up–to–today Apple strategy is it's entrance on mobile markets, due to the big
importance the telecommunications and their integration with all the other existing electronic devices (VOIP, UMTS, mobile broadband internet etc)
has in shaping a so–called digital era/revolution.
The first steps in the mobile phone market let us understand once more what the key points in Apple strategy are. Innovation and Exclusivity go
together, a higher–than–the–average price place the new device as a cult and trend object, something everybody want to have, a real status symbol. In
few words Apple probably believes that a key concept in Innovation is the creation of a need. Along with the innovation in design, Apple is a pioneer
and a leader as well in Environmental issues, another innovative approach that is granting more and more importance among customers of any product
and people in general, due to very sensitive issue like Global Warming and home safety.
New Challenges

The question is whether Apple strategy will continue proving efficiently innovative. Historically Apple suffered of some kind of a crisis every decade.
Another key issue is the strong focus on the development of the

Industry Analysis: Apple Computers Essay
Industry AnГЎlisis: Apple Computer 1. Analyzing the computer industry from 1995 to 2005 seemed to be like analyzing a game of chest between the
major competitors. The development is noticeable and the shaping of different corporate strategies could be sensed easily thanks to the different
approaches toward the movement of the industry that the companies had; some of them shaped it, some followed it and some helped it grow. In order
for us to analyze the computer industry during the up said time period, we will consider porter's five forces analysis, though static, it helps improve
one's understanding of the setting and the conditions of such. Porte's five forces constituted the analysis of the new entrants to the industry as the...
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Supplier's power, on the other hand, may be more of a barrier, for as Yoffie and Wang state: "microprocessors were the hardware brains of a PC",
there for having a sole producer evidently create a great supplier power. Even thought through out the 1995 to 2005 time period there were more
producers of this piece, Intel remained the market leader and Apple had a hard time competing but was not highly dependent on Intel
microprocessors given that apple produced its computers from scratch. As far as the second most important piece of the computer, the operating
system, Microsoft dominated the market especially after during 1995 to 2005 after the release of Windows 95 and its following versions. Ones
again, Apple did not have a high dependency of Windows processing system, but had a hard time competing with it. Considering, supplier's power
for manufacturers and most companies, except for Apple, is extremely. As far as buyer's power, the PC buyers are segmented by Yoffie and Wang
into four categories: 1) business, 2) Government, 3) Education and 4) Home. The business buyers represented around 60% of the PC industry, even
so, we may not consider the business buyer as a very powerful one since (comparing to other consumers) it is the least cost sensitive, this not saying
that the business buyer is not concern with price, but it is more concern with a combination of service an price and not just price. Apple's business

Apple 's Personal Computer Product Line Essay
Currently Apple makes products such as the Mac computer, iPhone, iPod, iPad, and Apple Watch. But when time back to January 9, 2001, Apple's
product line is limited. Most of their products are personal computer and computer accessory. The most famous product at that time is Macintosh
which is known as MAC now. The Macintosh was released on January 22, 1984 which is 32 years ago. Now the Apple's personal computer product
line has largely expanded. Apple now makes product like Macbook, Mac–Air, Mac Pro, Mac Mini, iMac which satisfied their customer from all needs.
When time went to the 21st century, Apple also has revolutionized the music listening and downloading industry when it launched the iPod, in 2001,
and iTunes, in 2003[5]. We could not forget about the moment at Macworld Conference & Expo in January 2007 where Steve Jobs introduced the
revolutionary iPhone, "a convergence of an Internet–enabled smartphone and iPod".[4] The first–generation iPhone was released on June 29, 2007
priced from $499 (4 GB) to $599 (8 GB) with an exclusive contract with one of the largest service provider – AT&T. After that momentous date, the
iPhone product line became a huge success[6]. In 2010, Apple released the iPad, which lead to other companies creating similar products that would
not match up to the iPad[7]. Since Apple has so many products, the iCloud was created so users could connect all their Apple devices and store their
data. A strategic issue Apple needs to

Apple Computer Case Analysis
APPLE COMPUTER CASE ANALYSIS After the return of Steve Jobs at Apple Computer many changes happened which finally brought the
company back to profitability. However Apple holds a market share of only 3.48 percent among its six strongest competitors. The fact is that today
the PC market is a mature market and only the strong survive. In Exhibit 1 is shown how the PC market has been shared among the most valuable
players and how Apple 's share has decreased by more than half during five years time. Under the current situation the only way for a company to
increase its market share is to take customers away from the competition. So the question is what Apple has to do in order to gain more market share.
First of all let... Show more content on Helpwriting.net ...
5.Return on Total Assets is improving by 2002 but is still lower than the competition, which means that the total investment on Apple has not yet
attributed what is expected. Though we have to focus on how can Apple increase its market share, in other words how they can persuade the
customers to switch from Windows to MAC OS. Since as stated in the case study if Apple took 1% of Windows users to switch, Apple 's market
share would increase by 20–35%. What are the reasons preventing people from switching from Windows to Mac? The main reason is the
compatibility between these operating systems. Apple has isolated itself from the market, as they focus on developing both hardware and software,
which are compatible only with one another . That explains also in a great value the low profitability ratios referred above. Apple spends too much
on research and development and also on manufacturing because their products are not compatible with the competition. So Apple has to take a
strategic step forward and develop an operational system which will be fully compatible with Windows. A Mac OS in which users will be able to run
any Microsoft program. In that way Apple customers will maintain their Image and Style but also will not be limited from using any software on the
market. In such a case there may be an

Apple 's Rise From An Obscure Computer Company
Table of Contents Executive Summary.................................................................Page 2
Introduction.............................................................................Pages 2–3 Economic Factors.....................................................................Pages 3–4 Labor
and Wage Pressures.......................................................Pages 4–5 Currency Fluctuation Effects...................................................Pages 5–7 Economies of
Scale....................................................................Pages 7–8 Technological Advancement Savings.......................................Pages 8–9 Tariff
Hindrances.....................................................................Page 9 Open Economy vs. Growth.........................................................Page 10 Speculation,
Hedging, and Arbitrage.......................................Page 11 Current Trade Policy.................................................................Page 12 Trade Policy
Evaluation............................................................Page 13 Conclusion..................................................................................Page 14
References..................................................................................Pages 15–16 Executive Summary This research paper will seek to describe Apple's rise
from an obscure computer company to the World leader in electronic devices. A brief introduction describes Apple from the start to its enviable present
day status as one of the most valuable companies in the World. Apple's expansion from America to other Continents will be discussed in the
introduction. Next, will be a thorough examination of specific economic factors affecting the company with a prediction, based upon current data, of
likely occurrences in the future that will impact the organization with positive and negative ramifications. Additionally, an evaluation of current trade
policies will be listed and evaluated as to how these policies currently affect Apple and a

Comparing Apple Macintosh Computers to Microsoft Windows PCs
Today's world is filled with technology that is constantly changing and evolving. For most children born in the twenty–first century, it is hard to
imagine living in a world that does not run on computers or any other type of electronic device. From governments, to businesses, to schools, to the
casual at–home user: computers are used by the majority of people living in developed countries on a day–to–day basis. One of the largest debates in
technology is the famous ever–lasting battle between Apple Macintosh computers and Microsoft Windows PCs (personal computers). Most common
consumers who aren't sure of what kind of computer they should invest in (Mac or PC) often raise one general question: Which is truly better? While
both companies have dedicated fans that would do anything to protect their favorite computer from ridicule, each company has a set of pros and cons
that could help an individual make up his or her mind on what computer is right for them. Both brands can be compared to one another by breaking
them down into three technological categories: build quality, hardware, and software.
One of the main topics that PC users will use to argue against Macs is that they are overpriced and underpowered. In other words, users could buy an
apple computer for two–thousand dollars, but also buy a PC at equal quality valued at around seven–hundred to a thousand dollars. What these users do
not take into consideration is the superior build quality of an apple computer

Origins of the Apple Computer Company Essay
Did you know that the Apple computer started in someone's garage? Many people do not know how it all started. Today, Apple Computer
Incorporated, formerly known as Apple Computer Company, dominates the technological industry with Mac, iPod, and iPhone sales. Apple had its best
ever quarterly revenue of $1.58 billion dollars in 2008 ("Best Quarterly Revenue" n.pag.). The brilliant minds of Steve Wozniak and Steve Jobs led to
the inventions of the Apple I and Apple II computers, which revolutionized the computer industry of the 1970s and 1980s.
It all started with Steve Wozniak, the kind of person who liked to tell jokes and pull pranks at the schools he attended. During high school, he decided
he wanted to become an engineer. He ... Show more content on Helpwriting.net ...
Steve "programmed, designed, and tested diagnostics that went to various input and output devices, like printers" (Kendall 17). During his time
there, he shared his ideas about computer projects with other workers. He acquired computer chips from these workers that he would not have
been able to get otherwise. Telnet was not successful at selling its computer, so it closed in 1970 (Kendall 17). However, his love and dedication
towards computers would lead to the development of the first Apple computer. In 1971, Steve and his friend Bill Hernandez designed a pretty
good computer and his mother was impressed. She contacted a local newspaper company to do a report on it. They were very excited to explain
the operation and specs to the reporter, but that is not how it happened. When the reporter came to see the computer, they started the computer up
and the blinking lights came on. After that, someone stepped on the power cord, which caused the computer to start smoking, and then stopped
working. The reporter quickly left and only wrote a small article on their computer (Kendall 18). Steve decided it was time to choose a school based
on its engineering program. He chose to go to the University of California at Berkeley, because it was one of the best (Kendall 19). This is where he
met the most important friend, Steve Jobs. He was "five years younger than Wozniak and still attending Homestead High School" (Kendall 20). They
had many

Personal Computer Company At Apple
Brief Chronology:
1976 With $1,300, Steve Jobs and Steve Wozniak found Apple Computer, Inc.
1980 Apple converts to public ownership.
1982 Apple becomes the first personal computer company to reach $1 billion in annual sales.
1985 John Scully assumes the helm after a management shakeup that causes the departure of Jobs and several other Apple executives.
1991 PowerBook line of notebook computers is released.
1994 Power Macintosh line is released.
1996 Acquisition of NeXT brings Steve Jobs back to Apple as a special advisor.
1997 Steve Jobs is named interim chief executive officer.
1998 The all–in–one iMac is released.
2000 Jobs, firmly in command as CEO, oversees a leaner, more tightly focused Apple.
2001 The iPod is ... Show more content on Helpwriting.net ...
Apple expects this trend to continue during 2008 and to reach sales of 10 million iPhones, stealing 1 percent of the mobile phone market share.
(Chapman & Haskisson).
One year following the untimely death of Steve Jobs, the company he co–founded and led for most of his adult life appears to be thriving and lacking
any serious obstacles to its break–neck growth in a rapidly changing technology market. (Gallagher, 2012)
That said, Apple Inc. still has plenty of challenges ahead. Some of those stem simply from the nature of the fast–paced, hyper–competitive consumer
technology business the company currently competes in – and largely dominates. (Gallagher, 2012)
Other challenges may be more unique to Apple and its singular focus on a relatively narrow line of products. And long–term, the company may still
feel the loss of a leader who possessed an uncanny ability to see around corners, and bend other strong personalities to his will. (Gallagher, 2012)
"The guy who could literally pull rabbits out of his hat no longer exists," said independent technology analyst Roger Kay. (Gallagher, 2012)
Apple's had a phenomenally strong year since Jobs' death from cancer last October, which left the company permanently in the hands of the senior
management team he spent years cultivating, led by CEO Tim Cook. It's also had some stumbles along the way. (Gallagher, 2012)
Some missteps with features such as

Strategic Business Management for Apple Computers
STRATEGIC BUSINESS MANAGEMENT APPLE COMPUTERS 2002 1. Why did apple perform well prior to 1991? Apple was successful
virtually from the date of the company's first launch in 1976 (Fisk, 2008). Steve Jobs and Steve Wozniak sold their initial 200 units without difficulty
and that made it possible for them to secure the necessary venture capital to expand their fledgling company into one that quickly grew into being one
of the premier computer manufacturers at a time when there was comparatively little competition. They sold their first 100,000 Apple Units and
reached the $1 billion annual sales milestone in record time. Even the subsequent challenge posed by the IBM line of Windows–based computers in
1985 stimulated Apple to increase its research and development budget which quickly allowed Apple to dominate the desktop publishing, educational
products, and peripherals markets amounting to approximately half of the entire computer market and global recognition as the most successful
computer manufacturer in the world. As a result, Apple also reached the $1 billion cash reserve milestone as well (Fisk, 2008). 2. What lead to the
deterioration in Apple's performance from 1992 to 1997? By the early 1990s, Apple already enjoyed the benefits of a tremendous reputation and brand
identity among its many customers and was greatly outpacing Windows–based computer manufacturers such as IBM (Fisk, 2008). Based on the
strength of sales and brand loyalty, Apple focused largely on

The Impact of Apple Computers
The year 1968 marks the revolution of computers as Engelbart demonstrated to the public a new type of computer that featured graphical user interface
(GUI) (page 105–106). After the demonstration, Engelbart and Xerox PARC designed and created the first commercialized computer with GUI
(Xerox Alto) and other advanced features that included word processing, an operation system, programs that are easy to use, and etcetera (p. 119).
The Xerox Alto had the potential to create a sensation in the 1970s, but the hefty price on the finalized product was too much for its time (page 120).
After a short period of time, the product became a failure due to poor marketing with its astonishing high price. Nevertheless, Xerox PARC left a
legacy that helped created a device that made Apple famous in the 1980s. Steve Jobs and Steve Wozniak (Woz) are the two geniuses of their time. They
created the Apple Company in the 1970s, and when these two combined their knowledge of computing, they invented the world first low–cost
computer in 1977, the Apple II. Not only these computers are affordable, they were user friendly, and they had a useful program called VisiCalc (the
world first spreadsheet that is useful for business people). These computers sold millions (page 138–139). After the success with Apple II, the two
Steves work together with Xerox PARC. With the collaboration Apple and Xerox, they invented the Macintosh. Unlike its precedent, the Apple II, the
Macintosh it had a revolutionary GUI

Apple Computer vs Microsoft
Introduction:
It seems that the competition that has been brewing between Apple Inc. (NASDAQ: AAPL) and Microsoft Corp. (NASDAQ: MSFT) has never really
died down from the late 1970s, even as both companies have had ups and downs in the stock market and in the consumer products market as well.
Apple Inc. v. Microsoft Corp., was a copyright infringement lawsuit in which Apple Computer sought to prevent Microsoft and Hewlett–Packard from
using visual graphical user interface (GUI) elements that were similar to those in Apple's Lisa and Macintosh operating systems. Some critics claimed
that Apple was really attempting to gain all intellectual property rights over the desktop metaphor for computer interfaces, and perhaps all GUIs, on
personal ... Show more content on Helpwriting.net ...
The district court had to grapple with graphical user interfaces in the first instance – and for the first time, with a claim of copying a computer
program's artistic look as an audio–visual work instead of program codes registered as a literary work. In this case there is also the unusual, added
complexity of a license that arguably covers some or most of the allegedly infringing works. The district court therefore had to cut new paths as it
went along; we have the luxury of looking at the case at the end of the trip. From this vantage point, it is clear that treatment of ,Apple's GUIs,
whose visual displays are licensed to a great degree and which are a tool for the user to access various functions of a computer in an aesthetically and
economically pleasing way, follows naturally from a long line of copyright decisions which recognizes that works cannot be substantially similar where
analytic dissection demonstrates that similarities in expression are either authorized, or arise from the use of ,common ideas or their logical extensions.
Therefore they hold:
(1) Because there was an agreement by which Apple licensed the right to make certain derivative works, the district court properly started with the
license to determine what Microsoft was permitted to copy. Infringement cannot be founded on a licensed similarity. We read Microsoft's license as the,
district court did, to cover visual displays – not the Windows 1.0

Apple Computers Case Study
College dropouts Steve Jobs and Steve Wozniak founded Apple Computers April 1, 1975; they were able to provide an infusion of youth,
entrepreneurism and a revolutionary way of thinking to the stale world that was technology and computers. Apple grew exponentially during the 1980s
and well into the 1990s. Steven Jobs introduced the world to the iMac Desktop home computer, iPod, iPad, Apple TV, Apple Watch, and most notably,
the iPhone (Richardson, 2008). With the introduction of the iPhone in 2007, Apple Inc. reached meteoric heights in both the business and
technological worlds alike. Winning fans globally, the iPhone launched the company into multi–billion dollar profits and made early investors
multi–millionaires many times over. AlthoughSteve Jobs died in 2011, his legacy still lives on through numerous Apple Inc. projects and initiatives;
Apple is widely known to be one of the most valuable corporations globally. Apple Inc. has done a phenomenal job of branching out to the furthest
reaches of the world, placing immense power and technology in the hands of billions of people globally. The three most critical challenges facing
Apple in China specifically is the threat of new market entrants as well as the threat of competition from existing players within the market. Technology
giants like Samsung, Motorola and LG all have cutting–edge, technologically advanced smart phones that are cheaper than any iPhone models. The
launches of the newest versions of iPhones

Case Study 1: Apple Computer
1) What were some of Apple's biggest successes and failures? Describe why. Apple's biggest success stories are not difficult to find. When Apple
creates a product that succeeds, they do it in a big way. Take, for example, the iPhone. Not only does the iPhone have a die–hard following of loyal
aficionados that continue to buy upgrades to their iPhones on a regular basis, but the iPhone changed the way the entire world looked at cell phones.
Beating the first Android phone to the market by a more than a year (Parrish, May 3, 2012), the iPhone took us from phones that looked and functioned
strictly like phones, to multi–touch devices that combined phones, cameras, games and MP3s into one device. Another big success for Apple ... Show
more content on Helpwriting.net ...
As Merchant noted in the same Businessweek article, "culture informs success" and he quotes Stephen Sadove, Chairman of the Board and Chief
Executive of Saks as saying says "Culture drives innovation and whatever else you are trying to accomplish within a company–innovation, execution,
whatever it's going to be. And that then drives results," later on the page. (Merchant, 2010, paragraph 5). 3) How do the actions of Apple apply to the
TCOs? I think Apple is an excellent company to study in relation to our TCOs. They're not just at the forefront of technological innovation, they ARE
the forefront. A close look at their company can easily lend a clear view of innovation for their industry–they have multiple technologies that have
changed the dynamics of many industries. They've altered consumer interaction with cell technology, media offerings and personal computing levels.
They provide a clear picture of how to best protect their innovation (through secrecy) and through their company's pioneering offerings, I think they
clearly demonstrate their core technological competencies are an ability to anticipate desires consumers don't even know they have and bring them into
reality. Apple's continual ability to innovate on their own products, create new solutions to problems we never knew we had and persistent ability to
reinvent

Apple Vs. Microsoft Computers
Apple vs Microsoft computers
Which brand is better, Apple's Mac computers or Microsoft's window computers? Both are huge technology motivators in our era. The two companies
are constantly battling each other with their products. While most common users buy a computer that 's mainstream or popular don't seem to realize
which computer is really best for them. Here we will talk about which computer is best for one by hardware, operating system, and software.
Although some people think Apple's computer hardware is the flagship of computers , people underestimate the price and power of Microsoft's
Windows computers. Now hardware of a Computer is and consists of Random access memory (ram),Central processing unit (CPU), Graphics card
(GPU), and data storage. Hardware defines how fast your computer is , now let 's find out which is more convenient for a user. So here we have a Mac
Pro for three thousand dollars. It has 12 Gigabytes of RAM, a Quad Core CPU at the speed of 3.5Ghz (gigahertz), 2 AMD D300 graphic cards , along
with 256 Gigabyte Solid state Hard Drive (storage). On the other hand we have a Windows ABS berserker computer for eight hundred dollars. It has
16 gigabytes of RAM , an eight core processor at the speed of 3.5ghz, a r9 380x graphics card , and 2 terabytes (2,000 Gigabytes) of a regular hard disk
memory, with an addition of a 256 gigabyte solid state Hard Drive for eighty dollars. Now if we look at a benchmark chart of the two , we see the
Windows machine is

Apple Marketing Portfolio: Mac Computers Essay
Apple Marketing Portfolio: Mac Computers Apple is a multibillion–dollar company that we thought would be very useful to analyze since they have
had so much success with their products and marketing techniques, specifically the Mac computers. We saw the opportunity to learn a lot from their
different marketing approaches and strategies with their computers against the competitors. Steven Jobs and Stephen Wosniak created Apple in 1976.
The two young entrepreneurs probably would have never thought their company would be so successful. They first came out with a microcomputer,
which was used mostly by hobbyists and had little success. It wasn't until 1977 when Jobs and Wosniak introduced to the world the Apple 2 that they
tasted any form... Show more content on Helpwriting.net ...
Constantly hard at work to develop new ways to simplify their computers the two men introduced the first I–Mac in 1998, a computer that would
change the tech world forever. Since the I–Mac, Apple has been constantly revamping, recreating, adding bells and whistles and simplifying their
computers in the best ways they can find. They not only became successful with their I–Mac but Apple decided in 2001 to come out with other Apple
products such as the I–pod, different computer software, I–tunes, and most recently the company has come out with the ever so popular I–phone, a
phone that combines the features of numerous electronic devices. The ever–expanding business has grown and has been recognized worldwide as the
leader in computer design. Making the Apple even more appealing to more consumers it has recently partnered up with Intel, allowing for PC users to
switch over to Macs with ease. Apple seems to have their marketing strategies and techniques down to a science. They seem to manage uncontrollable
marketing pressures in areas such as social, economic, technological, competitive and legal challenges with success. Social Environment: Apple has
researched the uncontrollable social environment so effectively that they perhaps border on controlling it. There ability to adapt to changes in social
pop–culture, and appeal to the current times and trends have earned them the sales they most definitely deserve. One cannot not deny the

Strategic Planning That Transformed Apple Computer to...
Apple is considered to this day one of the most important and well–known corporations of the world (Rumelt, 2011). Since the early beginnings the
company has been known for its particular focus on a specific user market as well as its customer friendly campaigns and touch for an upper medium
consumer. Currently, Apple stands as one of the most successful corporations on the market. This place however is the result of a specific line of
thinking and a strategic planning that transformed Apple Computer to Apple Inc. and placing the company in front of its competitors. Apple Computer
changed its strategy over time. "Conventional wisdom holds that firms should choose a single, clear strategy such as going for uniqueness, focusing on
intense efficiency, or selecting a market niche. It also holds that if they attempt to implement more than one strategy simultaneously they will run into
organizational contradictions, stakeholder confusion and ultimately fail." (Heracleous, 2013) The strategy proposed by Apple Computer, as Apple,
Inc. was known until 2007 was a rather consistent one in the sense that from the beginning Apple aimed at developing a niche product based on
technology. More precisely, "The secret of Apple's excellence is not in living on the unworkable bleeding edge, but in doing exceptionally well that
which can be done well with present technology." (Rumelt, 2011) The main idea behind Apple revolves around the needs of the consumer as opposed
to the limits of

Apple Computers Case Study Project
Background Information Apple computers was established on April 1, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne and incorporated on
January 3, 1997. The first Apple Computer was put together by Steve Wozniak and sold for $500.00. The computer, called Apple I, went on sale in
July of 1976 and consisted of a circuit board, keyboards and screens. While Wozniak built the computers himself, both he and Jobs and sold them to
a computer store, the Byte Shop, in Mountain View California. Most people recall Apple Computers as being founded by "the two Steves", Jobs and
Wozniak. However, Wayne was present in the garage at the founding of Apple. Wayne, then 41, worked with Jobs at Atari during the day. It was there,
Jobs (21) and Wayne became... Show more content on Helpwriting.net ...
Apple's plan was to control its product in every way, (i.e. marketing, design, production, distribution) in an attempt to have the best product on the
market. It seems Apple was extremely successful in implementing its plan. In the industry, Apple has become excellent at marketing its brand and its
products. Apple purchased NeXT late in 1996 bringing Jobs back to the company he helped co–found. Under Jobs, Apple sales increased significantly
on the back of "appealing designs" and powerful branding. Brand appeal is the attraction you have to a brand and it makes your customers feel
like they are purchasing "hours and hours" of perfection. Jobs' was admired for the brand appeal he brought to Apple products. After Jobs' return,
he got personally involved in Apple products. He had to know how many screws were in a laptop case because he felt the level of perfection in its
products would have a direct result with Apple's success. Apple's hardware was proprietary, meaning if you wanted to run Apple software you had to
own an Apple computer. When asked about the value of Apple by AllThings Digital, Jobs responded by saying he found it all pretty incredible but "for
him the most important thing was always that customers got great products." Jobs was concerned with the functionality of the products over the
quarterly results Apple delivered. Another example of the planning and time that goes into the marketing of Apple products are how

Steve Wozniak And The Apple Computer Essay
I. Introduction April 1, 1976, Steve Jobs and Steve Wozniak created The Apple Computer. They incorporated the company on January 3, 1977 in
Cupertino, California. Apple, Inc. is responsible for bringing to market such products as the Macintosh desktop and portable computer, iPod and
iTunes, and most recently, the iPhone. What many people may not know is that after founding Apple, Jobs was fired by the company 's board of
directors 10 years later at age 30. After his termination, he went on to create two more companies. During this period Apple went through three
different CEOs and their stock price dropped to $2 a share. As a result, Jobs was invited back to join the company as CEO. Not only did Jobs
rejuvenate Apple but it flourished (Finkle & Mallin, 2010). Apple has over 66,000 employees in the United States, from engineers to retail employees,
app developers, suppliers and manufacturers.
Apple Inc. introduced the Macintosh in 1984 and sales did pretty well. In 1985 the sales didn't match what had been planned and unfortunately didn't
reach anywhere near what the goal was which caused profitability issues. Steve Jobs and Apple hired many employees during their growth over the
first seven to eight years since created. They had one product and everyone was working to sell the same thing, creating a very motivated and
functional company. As more products were developed and teams were created, things got mixed up. In 1983, John Sculley became CEO and
reformatted

Summary Of The Continuous Case Of Apple Corps Vs. Apple...
After reading the case, I came to the conclusion that sitting on the jury to make a decision of the continuous case of Apple Corps vs Apple Computers
would be a difficult task. This entire case is subject to how one views Apple Corps and Apple Computers. The first court case started in 1978 when
Apple Corps, the holding company of Apple Records, filed a lawsuit against Apple Computer for trademark infringement. This dispute was settled 3
years later in 1981 for a sum, that some estimated to be $250million however it turned out that the amount was only for $80,000. The agreement the
two companies settled upon was that Apple Computer would never enter into the music business and in return Apple Corps would never enter into the
computer business.

The Difference Between Macintosh, Apple And Apple Inc....
Dell or Apple The important difference between Macintosh (Mac), Apple Inc. and Dell Inc. computers are that they are designed to run different
operating systems. While there is a multitude of software available on both systems, some programs are only compatible with one system or the
other. Beyond this, the hardware is different in terms of functionality, materials and visual aspects. These factors lead to price differences, with Mac
being commonly more expensive than the Dell counterpart. Although a number of solutions have been offered that make for the best of both
worlds, the Mac and PC debate has been continuous for many years, yet there is still a split between the two, with Apple and Dell computers
standing on either side. Both types of technologies have their own exclusive benefits and drawbacks. The users specific needs and requirements will
determine which one is ultimately selected. Operating Systems Mac comes with the current Apple operating system (Mac OS) preinstalled, while
Dell comes with an edition of the latest version of Microsoft Windows. With the two companies making constant updates, operating systems are well
known for constantly changing in terms of cost and the amount of RAM and hard drive space they require. As of 2011, the latest Apple and
Windows offerings require the same amount of RAM. However, Apple's OS is less expensive and takes up less hard drive space. Another key
difference is that Dell computers can run either a 32– or a 64– bit

As companies today strive for success in the market place, it is the efficiency of the top management in the company, which usually determines whether
or not they are able to achieve their goals. Many of these goals and values incorporate concepts surrounding quality products and services, innovation,
team spirit, and efficient management, just to name a few. However, many times a disconnect in one or more of these areas can cause communication
barriers, leading to various organizational conflicts and problems. In the case of Donna Dubinsky and AppleComputer, Inc. a sudden unexpected change
has contributed to such organizational conflict and a break down in many of the necessary communication ... Show more content on Helpwriting.net ...
Fourth, it is quite clear that Apple–II and Macintosh Divisions were having a power struggle over importance within the company. There was obvious
tension between the Apple II Division, which felt its contributions to the firm was undervalued, and the Macintosh Division, whose general manager,
Jobs, saw it as the technological vanguard within Apple. We see this conflict between the divisions as detrimental to the growth of the company.
Lastly, it seems that Dubinsky was unable to handle the problem in the correct manner. She had numerous reasons to believe that her current
approach for distribution was working fine and Jobs lacked a strong reason to completely change the approach. She believed that the company was
necessarily acting as a financer for the dealers, most of whom were not very strong financially. If this process is changed, it could be catastrophic
for the dealers. The problem with Dubinsky was the fact that she was not able to sell her ideas to the top management. She believed, very
simplistically, that she was supposed to handle her own job, and no one else should meddle in her realm of responsibilities. That was not the correct
approach. She needed to justify her actions to her superiors and should not have felt let down if asked to explain her position. She also seemed to be
quite inflexible in her approach. She had dismissed Jobs approach without analyzing the possible merits.
Action Plan
It is very important for the company to

Apple Computer, Inc.
Apple Computer, Inc., is an American multinational corporation. The company originally founded on April 1, 1976, is located in Cupertino, California.
Apple is renowned for their designs, having developed their own computer software and personal computers that have revolutionized the world of
electronics. Apple was the first company to introduce the 8–bit fully functional home computer called, Apple II, in 1977. The Apple II eventually
became the first successful commercially produced microcomputers. The framework behind the Apple II is what set the precedent for other computer
manufacturers, and ultimately led to further advancements in the world of technology.
Apple Inc., is most known for products such as, the Mac computers, the iPod music player, the iPhone, the iPad, and the newest addition to the lineup
for Apple, the iWatch. Apple offers their own software products, such as the iOS, as well as, their mobile operating system, OS X. This is the Apple
operating system, and application software.
By revenue, among global technology companies Apple has the highest revenue ($233 billion), profit ($53 billion), assets ($239 billion) and market
cap ($586 billion) for the past year (Forbes 2016). These results make Apple not only the biggest technology company in the world, but also
recognizes them as the 8th largest company in the world. Marking a return to the global top ten, and fourth largest in the U.S. on the 2016 Forbes
Global 2000. Forbes list also named Apple the

Apple 's Impact On Computer Design
Apple Inc, wasn 't always the massive tech giant it is today, but it has innovated the way computers should be today. Apple is known as the company
that innovates and releases new ideas. Over time Apple has developed into a technology super company, had many ups and downs, and released many
different operating systems. Apple computer, as it was known back then, was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Jobs
was still living with his parents at the time when the three decided to start working on computers in their garage together. After some time Wozniak had
invented the Apple I, something he had invented after dabbling in computer–design. Jobs liked his invention and thought that it would be a good idea
to try and sell it. They sold the Apple I at an early computer store called Byte Shop for $666.66, over 200 units sold. Apple computer 's real big hit
came one year later with the reveal of the Apple 2, a much better version than its predecessor, it came in a plastic case and also had color graphics.
The Apple II also later had an easy to use floppy disk (Apple Disk II) making it very popular. By the time 1980 rolled around Apple had garnered
thousands of fans and employees. Jobs had begun developing the Lisa but was taken off the project by the president of Apple. Instead of giving up
with his ideas all together he decided the best course of action would be to take over someone else 's project, which just happened to be Macintosh.
Around this

Apple
Ayomipo Burch Williams Loelius Strategic Management Concepts & Cases 07/22/2011 * Describe the key strategic challenges facing Apple
Computer. * One of Apple biggest key issue will be the rate that technology is growing and the ability to keep up with and also the prices at which
there products are sold for; they are face with constant new arrivals at prices that are more affordable especially in today's economy where everybody
is looking for ways to save money. They are also faced with having to maintain its marketing, relationship building and brand management techniques as
they spread into a much wider market, gaining a much larger customer base that includes a lot of more diverse customer. Technology and... Show more
content on Helpwriting.net ...
More company is finding ways to provide the same level of technology but at a much more affordable price. It is a common practice in order to
stay in competition that manufacturers cut their prices to adjust with what the average consumer is willing to pay, but Apple has remained constant
in what they are willing to sell their products for, and they are losing out on a lot of potential consumers. The company also face a lot of competition
when it comes to their music products because more and more company are now able to gain the same contract with recording companies to provide
the same service at a cheaper rate. Other factors also include performance, availability and distribution. Describe how Apple 's strategy stands up
against industry rivalry Apple stands up against its competitors by having a very strong marketing strategy and by constantly reminding their
consumers why spending more money can give you more in a product. The company is known for their products to be unique by carefully evaluating
and testing their products before releasing them for sale. They carefully evaluate the designs and steady looking for ways to be different from their
competitors, they believe if they remain different it will increase their chances of brand

Analysis Of The Board Members Of Apple Computers Essay
It is important to understand the background of the board members of Apple Computers to understand the impact they have on the company. Tim
Cook, William V. Campbell Millard Drexler, Albert Gore Jr and Andrea Jung are all crucial board members that impact Apple Computers daily
operations. Tim Cook is the most important executive and the CEO of Apple. Before being named CEO in August 2011 he was in charge of a
large portion of the companies planning and daily operations, His direction and supervision anticipated an essential spike in deals for Apple 's
Macintosh division and delivered a significant arrange in the revamping of key supplier affiliations, guaranteeing adaptability in light of a clearly
interest for business center. Furthermore before joining Apple, Tim was VP of Corporate Materials for Compaq and was responsible for
obtaining and taking care of the lion 's offer of Compaq 's thing stock. Prior to his work at Compaq, Tim was the boss working officer of the
Reseller Division at Intelligent Electronics. He put in 12 years with IBM, most beginning late as official of North American Fulfillment where he
headed storing up and course constrains for IBM 's Personal Computer Company in North and Latin America. Tim earned an M.b.a from Duke
University, where he was a Fuqua Scholar, and a Bachelor of Science degree in Industrial Engineering from Auburn University. He developed his
business savvy and ski from his previous experience with Compaq and IBM. His duties as CEO

Apple Computer Case
Apple Computer, Inc case study 14 Apple has created a unique and powerful reputation and product line that continues to be innovative and fresh to
the consumer for the last 30 plus years. Apple has continued to be an industry leader for hardware and in the recent years faces the extremely
fast–paced market of media and software products including the global marketplace. SWOT ANALYSIS Strengths: * Having alliances with other
strong and popular businesses is a major plus point for Apple Computer, Inc. as it helps bring in new customers and make business more effective. *
Being a market leader, as Apple Computer, Inc. is, is key to their success as it boosts reputation, profit and market share. * Riding high in the niche
market in... Show more content on Helpwriting.net ...
could help them raise sales and increase their product portfolio. * Expanding into other markets could be a possibility for Apple Computer, Inc. *
Forming strategic alliances and joint ventures is an opportunity for Apple Computer, Inc. to maximize profit and gain new business. Threats: * New
products/services from rival firms could lead to Apple Computer, Inc.'s products/services being less in demand. * Changes in the way consumers shop
and spend and other changing consumer patterns could be a threat to Apple Computer, Inc.'s performance. * Not keeping up with changes in
technology could be detrimental to the future of Apple Computer, Inc. as they could slip behind their rivals. * Slow growth and decline of the
Electronics market is a threat to Apple Computer, Inc. * Extra competition and new competitors entering the market could unsteady Apple Computer,
Inc. and be a threat. * The actions of a competitor could be a major threat against Apple Computer, Inc., for instance, if they bring in new technology
or increase their workforce to meet demand. * Apple Computer, Inc. could be threatened by the growing power customers have to set the price of their
products/services. * Apple Computer, Inc. could be threatened by the growing power their suppliers have to set their prices. * Substitute products
available on the market present a major threat to Apple Computer, Inc. ANALYSIS

Apple And The Computer Industry
Introduction The company started off as "Apple Computer," best known for its Macintosh personal computers (PCs) in the 1980's and 1990's.
Despite a strong brand, rapid growth, and high profits in the late 1980s, Apple almost went bankrupt in 1996 (Kim & Yoffie, 2010, p.1). This can be
explained that Apple has become larger and more significant than other competitors put together in 1980. Because Apple failed to innovate in 1996, the
company almost went bankruptcy but eventually Steve Jobs took Apple from bad situation to the company that can make billions of dollars through
promoted itself as a hip alternative to other computer brands. Apple highlighted its computers as the world's "greenest lineup of notebooks" that were
energy efficient and used recyclable materials. The goal was to differentiate the Macintosh amid intense competition in the PC industry (Kim & Yoffie,
p.4). Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products
compared to its competitors. According to Apple's mission statement last year, "Apple designs Macs, the best personal computers in the world, along
with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented
the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad." (Business
Management,

Strategic Analysis of Apple Computers
BUSINESS APPLE COMPUTERS STRATEGIC ANALYSIS 2005
Strengths and Opportunities In 2005, Apple Computers experienced significant sales increases attributable to the earlier rollout of the iPod (Robbins &
Judge, 2009). The positive publicity and brand perception associated with that project also spilled over to its entire line of Macintosh computers,
further bolstering sales revenue and corporate profits that year. The sales volume of virtually all Apple products increased after the introduction of the
iPod, hitting $320 million in June of 2005 (Robbins & Judge, 2009). In general, every successful Apple product has benefited brand recognition and
perception and invigorated the sales of other product lines, even those not directly related to it. By the end of 2005, Apple had sold approximately 22
million iPod units and more than half a billion individual song downloads through its music store, iTunes (George & Jones, 2008).
Weaknesses
Generally, there is also a potential downside to the cross–promotional effect of products: namely, to the extent consumers draw conclusions about all
company products from its failures. In 2005, Apple suffered from this principle twice, after many iPods were released with batteries that performed
poorly and iPod Nanos were released with screens that malfunctioned ((Akin, Dunford, & Palmer, 2006). In addition to replacing the defective units,
the company also provided various free accessories, such as battery cases. Apple was also pressed by

A Critical Analysis Of Apple Computers
Apple computers
Name
Date
Executive Summary
This report had conducted a critical analysis of the Apple computers newer product lines, its competitors and recent events. This report has identified
that monitoring a c company most modern product lines, its competitors and events that they carry out in the market is suitable for learning on the
enterprise information and as such makes logical decisions about the future of a venture. In light of the Apple computers company, this report has
established that of late, the company has incorporated the recent development in technology to come up with newer product lines. In this regard, the
company has been able to gain a meaningful competitive advantage in this market through ... Show more content on Helpwriting.net ...
This was the first computer that was personalized using a plastic case and impressive color designs. In light to this, the product was very impressive
among the computer users, and the number of orders multiplied several times upon its introduction into the market. Since then, Apple computers have
been producing newer products every year which are inexpensive as compared to their benefits and usability. As the company produces new products
lines, the number of sales is as well tripling leading to a dominance of Apple computers through competitive advantage. In this regard, Apple Company
has hired numerous employees and more specifically more experienced mid–level managers and new investors. In this light, this research report is
devoted to outline all the process that the enterprise managers have taken to ensure that the Apple Company becomes a real company to the dismay of
many of their first employees. This will be achieved by taking into consideration of the company future products lines, new competitors, and events. In
addition, this report will analyze the benefits the company has accrued through the use of customers relationship management to dominate the
computer market.
Apple Newer Products
Currently, Apple Company is leading in the world through distinct innovations in theiPhone, iPad the Mac and the Apple Watch innovations. These are
some of the recent products that has been introduced by the Apple Company and as such resulted in the

Apple Computer, Inc. Essay
Apple computer, Inc. is one of the largest tech companies in the world. The company was established on April 1, 1976, and incorporated on January
3, 1977. Apple computer had been using this name for the first 30 years then removed the word "computer" on January 9, 2007. Apple has produced
a lot of innovative products and has successfully become one of the top leaders in the field of technology. Apple itself produces hardware which
includes Macintosh computers, iPods, iPhones and iPads. In order to support their own hardware, Apple has also created software including Mac OS
X operating system, iOS mobile operating system, iTunes, a professional photography package, a suite of professional audio and film–industry, final
cut studio, logic... Show more content on Helpwriting.net ...
IPod Shuffle, the first famous "i" product, is a media player designed by Apple and was announced on October 23, 2001. Apple then later produced
more different versions of iPod, such as iPod Nano, iPod Touch and iPod Classic along with the only compatible software iTunes. At the time that
iPod was introduced to the market, iPod was designed to be fashionable and flexible in regards to listening to the music anytime and anywhere. A
5GB drive would hold the entire music collection of about 1000 songs (Aune, April 2010). The majority of the people who bought iPods wanted to
use iPods as their media players because the innovative design and functions. People usually use iPods for tunes only, but ideally, iPods aren't just for
tunes. A rural university in Australia has been trying to broadcast lectures by giving out iPods. Students were allowed to have distant learning instead
of attending class. They would no longer need to worry about transportation since they did not need to physically go to school. They no longer needed
to worry if they are short of money to pay tuition. Students could have their lectures anywhere and anytime they want, and the lectures could be
listened to multiple times (Ragusa, Chan, Crampton, August 2009).
The next device released in the iPod family would be the iPod Nano. The first generation of the iPod Nano was released at the end of 2005. The iPod
Nano was designed as a digital

Apple Computer Long-Term Success Essay

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