Social media crash course

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Presented at the City Business Library on 31st May 2012

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Social media crash course

  1. 1. Using social media to help you promote your business Danny Bermant@brainstormdsgn
  2. 2. Social media is…..“All forms of electronic communication (e.g. blogs, forums)through which users create online communities to shareinformation, ideas, personal messages, and other content(such as video)”“Think of social media as a telephone conversation that youcan hack into without breaking any laws”
  3. 3. Make the most of the landscape image at the top of your Facebook page
  4. 4. Features include a new tab layout and the ability for fans to send you private messages
  5. 5. Use the about section as a call to action
  6. 6. Use the tabs to reinforce your brand
  7. 7. You can now spread images and video across the page
  8. 8. Your photo albums can be displayed more effectively
  9. 9. You can now control when / where a status update appears
  10. 10. You can “pin” an update to the top of the page and tag your “friends”
  11. 11. Add a milestone for your business e.g. launch event
  12. 12. Use Milestones to highlight events way in the past
  13. 13. Using Facebook to educate QuickTimeª and a decompressor are needed to see this picture.
  14. 14. Using Facebook to inform QuickTimeª and a decompressor are needed to see this picture.
  15. 15. Using Facebook to engage
  16. 16. Using the @ symbol to tag people / pages on Facebook
  17. 17. How to tag your friends in Facebook photos. You must be logged into your personal account to do this QuickTimeª and a decompressor are needed to see this picture.
  18. 18. Use North Social to add a competition to your page
  19. 19. User generated content on Facebook: Encourage viewers to post on your page QuickTimeª and a decompressor are needed to see this picture.
  20. 20. It helps not to take yourself too seriously sometimes QuickTimeª and a decompressor are needed to see this picture.
  21. 21. Share Facebook events with your friends. You need to be logged in to your Facebook personal account
  22. 22. Go to your admin area to look up notifications and see who likes your page
  23. 23. You must be logged into your personal Facebook account to share your page with your friends
  24. 24. Use “resources” to help promote your page
  25. 25. Embedding your Facebook wall on an external website - www.jewishbookweek.com
  26. 26. Embed like / share buttons on your website
  27. 27. Use Facebook insights to find out which posts are attracting the most attention
  28. 28. Remember you only have one opportunity to set your Facebook username
  29. 29. Treat negative publicity as an opportunity, not a threat QuickTimeª and a decompressor are needed to see this picture.
  30. 30. To update Twitter profile , click on “settings” and “profile”
  31. 31. Use your Twitter background to promote your other social media channels
  32. 32. Change your Twitter profile as events change. Use your profile to tell viewers a bit about yourself
  33. 33. To find people to follow, click on “discover”. Twitter gives you a few options to find people QuickTimeª and a decompressor are needed to see this picture.
  34. 34. Click on your profile icon to access your lists
  35. 35. Save time and create saved searches for the keywords that are relevant to you
  36. 36. Hashtags are a great way to create and track topical discussions
  37. 37. How to inform, educate and engage on Twitter QuickTimeª and a decompressor are needed to see this picture.
  38. 38. You can now post images and youtube videos on Twitter
  39. 39. Using Twitter (via FourSquare) to tell people what you’re up to, your personal challenges, and sharing humorous thoughts
  40. 40. Writing a manual retweet
  41. 41. LinkedIn is 277% more successful than Facebook or Twitter in generating new leads
  42. 42. LinkedIn profile should include a professional headshot and subheading should explain how you add value
  43. 43. Your profile can include multiple positions
  44. 44. Personalise your LinkedIn recommendation requests
  45. 45. Avoid connecting to people you don’t know
  46. 46. Enhancements to your LinkedIn profile (1)
  47. 47. Enhancements to your LinkedIn profile (2)
  48. 48. Enhancements to your LinkedIn profile (3)
  49. 49. Search LinkedIn events to find functions that potential clients may be attending
  50. 50. You can also create status updates for your company page
  51. 51. List your products & services on your company page
  52. 52. Group discussions are a great way to engage with other LinkedIn users (and great for sharing blog posts!)
  53. 53. By managing your own LinkedIn group, you have another avenue to promote your business to your connections
  54. 54. If you enjoyed today’s seminar, you may be interested in..Social Media to help you promote your business http://www.brainstormdesignltd.com/training/social-media-training.phpSocial media for Business to Business sales http://www.brainstormdesignltd.com/training/business-to-business.phpHow to use LinkedIn win new clients http://www.brainstormdesignltd.com/training/linkedin-training.php

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