Social networking for business success

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This presentation gives small businesses a basic overview of how they can use social networking sites like Facebook and Twitter to promote themselves. Using examples from Coos County, Oregon, it shows how businesses have been leveraging these tools to involve and reach out to their customers.

This presentation was last given on October 5, 2010, as part of the Foundations of Business Success Skills to Prosper series by Southwestern Oregon Community College's Business Development Center.

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Social networking for business success

  1. 1. Social networking for business success Presented by: Matthew “Buzzy” Nielsen Assistant Director, North Bend Public Library This presentation is licensed under a Creative Commons 3.0 Attribution October 5, 2010 United States license. For more information, visit http://www.creativecommons.org.
  2. 2. Plan of attack Part 1: Who are you? Part 2: What is social networking? Part 3: Why should you care? Part 4: How do businesses use it? Part 5: How can you use it?
  3. 3. Who are you?
  4. 4. Introductions 1. Name 2. Business 3. Experience with social networking 4. Something interesting about yourself
  5. 5. What is social networking?
  6. 6. Facebook Arrrggghhh!!!
  7. 7. Facebook Arrrggghhh!!!
  8. 8. http://www.twitter.com Allows people to post short updates (140 characters or fewer). AKA microblogging
  9. 9. It’s all about conversation
  10. 10. Share what’s going on (but don’t be too insipid)
  11. 11. Tweeting basics
  12. 12. Tweeting basics
  13. 13. Linking and URL shorteners http://www.coastexplorermagazine.com/display.php?id=538
  14. 14. Replies
  15. 15. Retweeting
  16. 16. Hashtags
  17. 17. Hashtags
  18. 18. http://www.facebook.com A site to connect with friends, post photos, and generally organize your social life.
  19. 19. It’s all about friends
  20. 20. Once again, it’s all about the sharing
  21. 21. Photos
  22. 22. Links & events
  23. 23. Videos
  24. 24. You see what your friends are doing
  25. 25. And comment on it
  26. 26. And see some advertising
  27. 27. Media-sharing sites
  28. 28. Why should you care?
  29. 29. Your customers are there. Are you? People with profiles on social networking sites: Ages 18-29 86% Ages 30-49 61% Ages 50-64 47% Ages 65+ 26% Data source: Pew Internet & American Life Project's May 2010 tracking survey
  30. 30. By using social networking, you can reach potential customers who might not otherwise realize you even exist.
  31. 31. Three simple steps Step 1: Don’t ignore it. Step 2: Don’t be overwhelmed. Step 3: Experiment and learn!
  32. 32. Social media is . . . A conversation
  33. 33. Social media is . . . Another form of customer service
  34. 34. Social media is . . . Outreach
  35. 35. Social media is . . . A way to let clients and donors speak to and for you
  36. 36. Social media is NOT . . . Difficult
  37. 37. Social media is NOT . . . Time-consuming
  38. 38. Social media is NOT . . . Useless
  39. 39. The most difficult adjustment for an organization is learning to let go. You cannot place controls on social media. It will take off on its own, whether you want it to or not.
  40. 40. How do businesses use it?
  41. 41. Organization pages
  42. 42. Organization pages
  43. 43. Organization pages
  44. 44. Organization pages
  45. 45. Organization pages
  46. 46. Ubiquity When your friends “like” something, you hear about it.
  47. 47. Showing off what you can do
  48. 48. Cross-promoting your content
  49. 49. Cross-promoting your content
  50. 50. Cross-promoting your content
  51. 51. Conversing with customers
  52. 52. Conversing with customers
  53. 53. Customers conversing with each other
  54. 54. Compliments, questions, & criticisms (RT = “retweet”)
  55. 55. The good
  56. 56. The good
  57. 57. The bad
  58. 58. The Yelpie
  59. 59. The Yelpie
  60. 60. Encouraging sharing of your content Easily retweetable!
  61. 61. Encouraging sharing of your content (ow.ly = link shortener)
  62. 62. Encourage sharing your content
  63. 63. And customers sharing theirs
  64. 64. More sharing
  65. 65. Of photos
  66. 66. Of photos
  67. 67. And videos
  68. 68. Show people what you d0
  69. 69. And other stuff
  70. 70. And once again, it’s about conversation
  71. 71. A success story
  72. 72. http://www.linkedin.com A networking site for connecting with people in similar professions.
  73. 73. Looking familiar?
  74. 74. Did we say it’s about networking?
  75. 75. And guess what else? It’s all going mobile.
  76. 76. And mobile makes sharing easy And sharing it from my mobile I took this video at the phone is almost fiendishly easy Mill the other night.
  77. 77. And they add a new component Location awareness
  78. 78. Social meets physical networing
  79. 79. Encourage physical and virtual visits
  80. 80. And it’s becoming more prominent
  81. 81. Facebook I can do that!
  82. 82. How can you use it?
  83. 83. Questions? This presentation is available on slideshare: http://www.slideshare.net/nbpl/social-networking-for-business-success Made proudly using open source software. Android Chrome GIMP Mobile phone Web browser Image editor operating system

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