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Social Media as a Volunteer Recruitment Tool

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Social Media as a Volunteer Recruitment Tool

  1. 1. Social Media as a Volunteer Recruitment Tool December 2, 2009
  2. 2. Goals <ul><li>To get an overview of the primary social media tools </li></ul><ul><li>To harness the power of social media to promote volunteer opportunities & recruit volunteers for your agency </li></ul>
  3. 3. Issues <ul><li>Personal v. Professional lines blur </li></ul><ul><li>Depending on the size of your organization, you may have to take on the role of the social media marketer </li></ul>
  4. 4. The Social Media Revolution
  5. 5. The Social Media World
  6. 6. Basic Tools <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Flickr </li></ul><ul><li>YouTube </li></ul><ul><li>LinkedIn </li></ul><ul><li>Blogs </li></ul><ul><li>Wikipedia </li></ul>
  7. 7. Facebook <ul><li>Open a Facebook fan page rather than a group </li></ul><ul><ul><li>Provides access to powerful statistical information </li></ul></ul><ul><ul><li>Updates appear on fans’ homepage feeds </li></ul></ul><ul><ul><li>You can brand it with an official URL facebook.com/youragency </li></ul></ul>
  8. 8. Facebook Widgets <ul><li>Help you create Facebook badges to add on your homepage and newsletters </li></ul><ul><li>Link your Facebook fan page to your Twitter account </li></ul>
  9. 9. Twitter <ul><li>It’s a form of micro-blogging (140 characters) </li></ul><ul><li>Use URL abbreviators to compress long websites </li></ul>
  10. 10. Twitter
  11. 11. Twitter Directories Get listed!
  12. 12. Flickr <ul><li>Upload photos of your volunteers in action! </li></ul><ul><li>It’s a great way to create an archive </li></ul>
  13. 13. Flickr <ul><li>Photos can be </li></ul><ul><ul><li>Shared with friends of volunteers </li></ul></ul><ul><ul><li>Downloaded by local media/press </li></ul></ul><ul><li>Add them to themed groups to maximize exposure </li></ul>
  14. 14. You Tube <ul><li>Get a Flip Video camera to record your activities </li></ul><ul><li>Volunteers can share them with their friends </li></ul><ul><li>Videos can be embedded in your website </li></ul><ul><li>Powerful statistical information </li></ul>
  15. 15. LinkedIn <ul><li>Build your network to promote activities on your status </li></ul><ul><li>Create a company profile to generate traffic to your site </li></ul><ul><li>Join appropriately themed groups and post volunteer opportunities there </li></ul><ul><li>Group admins send out e-blasts daily with the group postings </li></ul>
  16. 16. Blogs <ul><li>Have volunteers, clients, and staff blog about an activity to generate buzz </li></ul><ul><li>Embed video and use photos from the event </li></ul><ul><li>Link the blog to your website </li></ul>
  17. 17. Wikipedia <ul><li>Create an entry for your organization describing its history and mission </li></ul><ul><li>Wikipedia helps generate traffic to your website  where they will find volunteer opportunities </li></ul>
  18. 18. Add This <ul><li>Sign up and paste the code to help your content go viral </li></ul><ul><li>Users can share your content with friends </li></ul>
  19. 19. Your marketing strategy will evolve as the tools evolve.
  20. 20. Always stay on message…
  21. 21. Resources <ul><li>Facebook.com/facebookpages </li></ul><ul><li>Mashable.com </li></ul><ul><li>Readwriteweb.com </li></ul><ul><li>Beth's Blog: How Nonprofits Can Use Social Media </li></ul><ul><li>Social Media Governance </li></ul>
  22. 22. Thank You You can download this presentation: http://slideshare.net/fbroder716

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