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An Overview Of   Social Media
   User Centric   Allows users to do more than just retrieve information.    It provides the user with more user-interfa...
Functions of Social Media Environment   monitoring : gathering data that  the company has to know about the needs ,  thre...
Facebook Use a Fan Page To represent your organization Prefer Pictures and videos when you post a new  status According...
Facebook (suite)   Post at Times Ideal for Your Fans       The optimal time to post on Facebook is between 8 am and 10  ...
Facebook (suite) Ask   questions !  « Where », « when » and « should » drive the   highest engagement rates, with « woul...
Facebook To help you engage your community you can use http://socialshaker.com to create quizzes, photo contest, a landin...
Twitter 140 characters per tweet Learn a specific language @  to specify the recipient of your tweet #hashtag to spe...
Twitter   An example:
Twitter tips Make sure your links have been shortened and are  placed in the middle of the Tweet followed by the  #Hashta...
Pinterest Pinterest  is a pinboard-style photo sharing website that allows users to create and manage theme-based image c...
Pinterest tips Use Original Pictures to Drive Traffic Pin Other People’s Content to Build a Wider  Following Host Compe...
General Tip Make sure to implement a Facebook, Twitter, or  Google+ widget or extension on your blog or  website On your...
Social Bookmarking Scoop.it Pearltrees Reddit Delicious Digg Stumble    Upon
Scoop.it   Scoop.it is a great tool for finding information on topics    that are of interest. It can also be used as a t...
Pearltrees   Pearltrees is a visual and collaborative curation tool that    allows users to collect, organize and share a...
Reddit   Reddit is a social news and entertainment website where    registered users submit content in the form of either...
Delicious   It is a social bookmarking web service for storing,    sharing, and discovering web bookmarks. By the end of ...
Digg   Digg is a social news website. It allows people to vote    web content up or down, called digging and burying,    ...
StumbleUpon   StumbleUpon is a discovery engine that finds and    recommends web content to its users. Its features allow...
SB Tips   Use the keywords you want to be find on when people    use search engines   Use tags   Use anchors   Social ...
Tools for social media management Hootsuite Tweetdeck Bufferapp
Hootsuite features Pictures, videos, and URL shortener features   Ow.ly Multi-users   Several Tweeters   Share an acc...
Hootsuite Add columns   HomeFeeds   Mentions   Sent Tweets   DM   Hashtags monitoring   Favorites   Search results...
TweetDeck TweetDeck       is a social media dashboard application for management of Twitter and Facebook accounts. Like o...
TweetDeck Arrange  your feeds with customizable columns Filter your timeline Schedule Tweets Monitor and manage unlimi...
Buffer http://bufferapp.com/ Bookmark   and schedule Tweets or Facebook  updates from any browser or mobile device Prod...
Thank You For Your Attention
Social media workshop rotaract by Thibaud Rouquet
Social media workshop rotaract by Thibaud Rouquet
Social media workshop rotaract by Thibaud Rouquet
Social media workshop rotaract by Thibaud Rouquet
Social media workshop rotaract by Thibaud Rouquet
Social media workshop rotaract by Thibaud Rouquet
Social media workshop rotaract by Thibaud Rouquet
Social media workshop rotaract by Thibaud Rouquet
Social media workshop rotaract by Thibaud Rouquet
Social media workshop rotaract by Thibaud Rouquet
Social media workshop rotaract by Thibaud Rouquet
Social media workshop rotaract by Thibaud Rouquet
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Social media workshop rotaract by Thibaud Rouquet

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This is an overview of social media today. Made by Thibaud Rouquet for a workshop for the rotaract organization of the University of new mexico.

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Social media workshop rotaract by Thibaud Rouquet

  1. 1. An Overview Of Social Media
  2. 2.  User Centric Allows users to do more than just retrieve information. It provides the user with more user-interface, software and storage facilities, all through their browser. Major features of Web 2.0 include social networking sites, user created web sites, self-publishing platforms, tagging, and social bookmarking.
  3. 3. Functions of Social Media Environment monitoring : gathering data that the company has to know about the needs , threats, opprotunities it will encounter Media convergence : a mix of telecoms, TV, Internet that leads to interactive TV or Web TV Interaction between different media, as example: go check out the website to see the end of a commercial
  4. 4. Facebook Use a Fan Page To represent your organization Prefer Pictures and videos when you post a new status According to Facebook, posts that include a photo album, picture or video generate about 180%, 120% and 100% more engagement, respectively. Keep your status short
  5. 5. Facebook (suite) Post at Times Ideal for Your Fans  The optimal time to post on Facebook is between 8 am and 10 am in the morning and 1:00 pm and 3:00 pm in the afternoon, when Facebook traffic peaks.  Use CTAs like “post,” “comment,” “take,” “submit,” “like” or “tell us” are the most effective. Be direct in your request, and fans will listen.
  6. 6. Facebook (suite) Ask questions !  « Where », « when » and « should » drive the highest engagement rates, with « would » generating the most likes. Avoid asking « why » questions, which have the lowest like and comment rates.
  7. 7. Facebook To help you engage your community you can use http://socialshaker.com to create quizzes, photo contest, a landing page, a newsletter, a slideshow and many more apps
  8. 8. Twitter 140 characters per tweet Learn a specific language @  to specify the recipient of your tweet #hashtag to specify the topic of your tweet
  9. 9. Twitter An example:
  10. 10. Twitter tips Make sure your links have been shortened and are placed in the middle of the Tweet followed by the #Hashtags Do not hesitate to Retweet and engage in conversations but most of all … Be consistant !
  11. 11. Pinterest Pinterest is a pinboard-style photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. Users can browse other pinboards for inspiration, re-pin images to their own pinboards, or like photos.
  12. 12. Pinterest tips Use Original Pictures to Drive Traffic Pin Other People’s Content to Build a Wider Following Host Competitions Get Fans Involved to Help Spread the Word  Select some of your favorite or most active fans and ask them to pin pictures onto your pinboards
  13. 13. General Tip Make sure to implement a Facebook, Twitter, or Google+ widget or extension on your blog or website On your website : allow the social sharing features with sharethis or another extension
  14. 14. Social Bookmarking Scoop.it Pearltrees Reddit Delicious Digg Stumble Upon
  15. 15. Scoop.it Scoop.it is a great tool for finding information on topics that are of interest. It can also be used as a tool for people to create and display a magazine of sorts on the topic or topics they choose.
  16. 16. Pearltrees Pearltrees is a visual and collaborative curation tool that allows users to collect, organize and share any URL they find online as well as to upload personal photos and notes. The product features a unique visual interface that allows users to drag and organize collected URLs into units called pearls that themselves can be further organized in a hierarchical structure with pearltrees.
  17. 17. Reddit Reddit is a social news and entertainment website where registered users submit content in the form of either a link or a text ("self") post. Other users then vote the submission "up" or "down", which is used to rank the post and determine its position on the sites pages and front page.
  18. 18. Delicious It is a social bookmarking web service for storing, sharing, and discovering web bookmarks. By the end of 2008, the service claimed more than 5.3 million users and 180 million unique bookmarked URLs.
  19. 19. Digg Digg is a social news website. It allows people to vote web content up or down, called digging and burying, respectively.
  20. 20. StumbleUpon StumbleUpon is a discovery engine that finds and recommends web content to its users. Its features allow users to discover and rate Web pages, photos, and videos that are personalized to their tastes and interests using peer-sourcing and social-networking principles.
  21. 21. SB Tips Use the keywords you want to be find on when people use search engines Use tags Use anchors Social bookmarks are good for SEO ranking net linking strategy. Use a google search to find out the best Digg-like services: http://fr.webmaster-rank.info/news/les-meilleurs-digg-like-pour
  22. 22. Tools for social media management Hootsuite Tweetdeck Bufferapp
  23. 23. Hootsuite features Pictures, videos, and URL shortener features  Ow.ly Multi-users  Several Tweeters  Share an account with different users Customizable tabs
  24. 24. Hootsuite Add columns  HomeFeeds  Mentions  Sent Tweets  DM  Hashtags monitoring  Favorites  Search results Plan your posts
  25. 25. TweetDeck TweetDeck is a social media dashboard application for management of Twitter and Facebook accounts. Like other Twitter applications it interfaces with the Twitter API to allow users to send and receive tweets and view profiles.
  26. 26. TweetDeck Arrange your feeds with customizable columns Filter your timeline Schedule Tweets Monitor and manage unlimited accounts Stay up to date with notification alerts for new Tweets, mentions , DM etc…
  27. 27. Buffer http://bufferapp.com/ Bookmark and schedule Tweets or Facebook updates from any browser or mobile device Produces statistics so you can see how many people clicked on links you shared, the estimated reach and the number of Retweets
  28. 28. Thank You For Your Attention

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