User Centric Allows users to do more than just retrieve information. It provides the user with more user-interface, software and storage facilities, all through their browser. Major features of Web 2.0 include social networking sites, user created web sites, self-publishing platforms, tagging, and social bookmarking.
Functions of Social Media Environment monitoring : gathering data that the company has to know about the needs , threats, opprotunities it will encounter Media convergence : a mix of telecoms, TV, Internet that leads to interactive TV or Web TV Interaction between different media, as example: go check out the website to see the end of a commercial
Facebook Use a Fan Page To represent your organization Prefer Pictures and videos when you post a new status According to Facebook, posts that include a photo album, picture or video generate about 180%, 120% and 100% more engagement, respectively. Keep your status short
Facebook (suite) Post at Times Ideal for Your Fans The optimal time to post on Facebook is between 8 am and 10 am in the morning and 1:00 pm and 3:00 pm in the afternoon, when Facebook traffic peaks. Use CTAs like “post,” “comment,” “take,” “submit,” “like” or “tell us” are the most effective. Be direct in your request, and fans will listen.
Facebook (suite) Ask questions ! « Where », « when » and « should » drive the highest engagement rates, with « would » generating the most likes. Avoid asking « why » questions, which have the lowest like and comment rates.
Facebook To help you engage your community you can use http://socialshaker.com to create quizzes, photo contest, a landing page, a newsletter, a slideshow and many more apps
Twitter 140 characters per tweet Learn a specific language @ to specify the recipient of your tweet #hashtag to specify the topic of your tweet
Twitter tips Make sure your links have been shortened and are placed in the middle of the Tweet followed by the #Hashtags Do not hesitate to Retweet and engage in conversations but most of all … Be consistant !
Pinterest Pinterest is a pinboard-style photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. Users can browse other pinboards for inspiration, re-pin images to their own pinboards, or like photos.
Pinterest tips Use Original Pictures to Drive Traffic Pin Other People’s Content to Build a Wider Following Host Competitions Get Fans Involved to Help Spread the Word Select some of your favorite or most active fans and ask them to pin pictures onto your pinboards
General Tip Make sure to implement a Facebook, Twitter, or Google+ widget or extension on your blog or website On your website : allow the social sharing features with sharethis or another extension
Social Bookmarking Scoop.it Pearltrees Reddit Delicious Digg Stumble Upon
Scoop.it Scoop.it is a great tool for finding information on topics that are of interest. It can also be used as a tool for people to create and display a magazine of sorts on the topic or topics they choose.
Pearltrees Pearltrees is a visual and collaborative curation tool that allows users to collect, organize and share any URL they find online as well as to upload personal photos and notes. The product features a unique visual interface that allows users to drag and organize collected URLs into units called pearls that themselves can be further organized in a hierarchical structure with pearltrees.
Reddit Reddit is a social news and entertainment website where registered users submit content in the form of either a link or a text ("self") post. Other users then vote the submission "up" or "down", which is used to rank the post and determine its position on the sites pages and front page.
Delicious It is a social bookmarking web service for storing, sharing, and discovering web bookmarks. By the end of 2008, the service claimed more than 5.3 million users and 180 million unique bookmarked URLs.
Digg Digg is a social news website. It allows people to vote web content up or down, called digging and burying, respectively.
StumbleUpon StumbleUpon is a discovery engine that finds and recommends web content to its users. Its features allow users to discover and rate Web pages, photos, and videos that are personalized to their tastes and interests using peer-sourcing and social-networking principles.
SB Tips Use the keywords you want to be find on when people use search engines Use tags Use anchors Social bookmarks are good for SEO ranking net linking strategy. Use a google search to find out the best Digg-like services: http://fr.webmaster-rank.info/news/les-meilleurs-digg-like-pour
Tools for social media management Hootsuite Tweetdeck Bufferapp
Hootsuite features Pictures, videos, and URL shortener features Ow.ly Multi-users Several Tweeters Share an account with different users Customizable tabs
Hootsuite Add columns HomeFeeds Mentions Sent Tweets DM Hashtags monitoring Favorites Search results Plan your posts
TweetDeck TweetDeck is a social media dashboard application for management of Twitter and Facebook accounts. Like other Twitter applications it interfaces with the Twitter API to allow users to send and receive tweets and view profiles.
TweetDeck Arrange your feeds with customizable columns Filter your timeline Schedule Tweets Monitor and manage unlimited accounts Stay up to date with notification alerts for new Tweets, mentions , DM etc…
Buffer http://bufferapp.com/ Bookmark and schedule Tweets or Facebook updates from any browser or mobile device Produces statistics so you can see how many people clicked on links you shared, the estimated reach and the number of Retweets