John McCarthy New Media DirectorMonmouth County Democrats
What types of Social Media? Facebook: Online individual profiles created to share information, status updates, photos and personal information with facebook “Friends”. People “Like” pages to show their support and interest. (www.facebook.com) Blog: Interactive news source that often allows users to share information and comment on the posts of others. Encourages discussion and debate. Twitter: Micro-blogging website that allows people to share links, thoughts, ideas, commentary, photos, etc. Extremely personal and limited to 140 letters. (www.twitter.com)
Why do I need a Facebook page?• People can support you and causes youchoose to promote• Keeps your individual person andcandidate profile separate• Good separation between private life(personal Facebook page) and your publicimage (fan page)• Keeps you from being directly responsiblefor other’s actions
Getting Started. Go to Facebook.com Under sign up, click “Create a Page” Select Artist, Band, or Public Figure Under category, select Politician or Government Official Agree to Terms, and get started
Logging in If you already have a Facebook account, log in using it If not, you can use an existing email address, but it is much easier to create a page and use that
Pictures worth a thousand words! This is your first impression, make it a good one Also a good opportunity to show your fun or adventurous side Ask yourself: If your parents saw this picture or video, would it make them proud? Be mindful of potential compromising elements in the background
Getting fans! You can import contacts directly from your email lists, by simply entering your email and password. You can also invite your current friends.
Your basic information Enter your website (If you have one) Give a brief description of yourself! Limited to only 225 characters. Remember: Social Media is inherently social, and as a result: FUN! Be creative, clever and funny when appropriate. You will now be able to edit the entirety of your page.
Managing Permissions I would recommend disabling users from adding photos or videos, but it’s up to you To do so, under “managing permissions” option, uncheck applicable boxes You can also add certain phrases to the block list to prevent them from appearing on your page Highly recommend setting the profanity block list to strong. You don’t need some opinionated %*&# ruining your good image
Managing Admins This controls who is able to access and edit the page Always keep yourself, and only the people you trust to edit and manage your fan page
What to share? Share “Behind the scenes information. Give people a reason to check back often and feel included. Share event dates and information Share biographical information about your candidates and the issues you care about. Share links to articles written about your candidates, your district and your issues.
Getting those followers and getting seen You want to show up in someone’s mini-feed when they first log-in. This is your BEST chance of being seen. This is all dependent on your “edgerank” (A geeky-term used to rank posts based on user-interaction.
Edge-rank defined Facebook looks at everything published as “objects.” These can be status updates, links, photos, video or anything else that can be shared on Facebook. Every object receives a ranking (EdgeRank), which determines if it will show in your personal newsfeed. Objects with a high EdgeRank appear in your “Top News” feed. Objects with a low EdgeRank will not. An object’s EdgeRank is based on three factors: affinity or the relationship between the creator and user, interaction with the object (likes, comments, etc.) and timeliness.
Increase your edge-rank Affinity: An object’s affinity score is based on the interactions you have with the friend or fan who published the object. Every time they interact with your page, your affinity goes up. Level of interaction: Different types of interactions are weighted differently on Facebook. Activities that require higher levels of user engagement get a higher score than those that don’t. Timeliness: Most people don’t want to read yesterday’s news. Newer objects have a better chance of showing up in your news feed than older ones.
Quick Tips Publish content that encourages interaction: Questions, Trivia, etc. Create a forum for political debate: allow the discussion of hot-button topics. (NEVER delete bad comments) When posting videos or photos, encourage a response. Share links as they require a user to click. Don’t fear sharing other sources! If your last post didn’t get much traction, try again, facebook is a moving world. Ask users to share! It is SOCIAL media!
A rapid-response team Some campaigns have employed the use of a rapid response team. A group of influential online activists and people close to a candidate to share to share information rapidly once published. Ask people to share something as a favor. Don’t be afraid to ask them to share your page with a friend or invite their friends to like the page.
Online AdvertisingGetting your message out through paid media
Advertising on Facebook• Reach Your Target Customers by Using Key Words• Connect with more than 500 million potential customers• Choose your audience by location, age and interests• Charts that show the status of your ads over time• Promote your Facebook Page or website• Set the daily budget you are comfortable with for your ads• Choose to pay only when people click (CPC) or see your ad (CPM)• CPMs can cost $.02 to 5.00 Daily can be equal to 500 million
Some Tips on Facebook Ads The picture you use for your ad will literally make or break you. You NEED to find a good one for your ad to perform well. Pick something eye-catching. Something that definitely does not blend in with the Facebook site. Keep the language simple, short & concise. Make every word count
Taking twitter to the next level140 Characters to share so much
Why tweet? Twitter is a simple, but effective way, to show personality and get your message out. If you can get people to “retweet” you, they are becoming an ambassador of your message No one knows how to mobilize more than tweeters! They have hundreds of devoted followers who are open to instant communications.
How to get more twitter followers Follow, follow, follow! Look for twitter handles that have a similarity in interest to yours. Interact! Read what people post and respond to them, share your thoughts, get them involved. It is a two way communication make sure you remember that!
Services to better your tweeting: www.apps.facebook.com/twitter: allows your twitter to automatically update your facebook page everytime you tweet! Twitpic.com: allows you to take photos from your cell phone and tweet! You don’t need a smartphone to tweet: you can do it from a text message.
Involving them in your campaign! Everyone who’s anyone tweets: Reporters, personalities, other politicians, major activists, etc. Invite them to come to your campaign events, fundraisers, etc. and “Live-tweet” the happenings. This will give their online community a glimpse into your campaign and make them feel like campaign-insiders Consider hosting a “tweet-up” before major events. It allows influential internet personalities to get together and talk about your race in person.
Why build a blog list? People tend to trust user-generated media. Many blogs have large online followings with activist- minded people involved Generally easy to build relationships with bloggers who are looking for exclusive news stories. Contact info generally on site. Will post almost anything you send them that they agree with.
Should I blog? Yes and No! An internal campaign decision Blog on your website: If not updated regularly, will be a deterrent. Generally you can take other people’s articles, repost and provide a brief commentary Sometimes more useful to blog on OTHER peoples websites who already have a following.
Your Youtube Page https://services.google.com/fb/forms/youtubepolitician09/ As an elected official you can qualify for a politician youtube page. This will: Listing as an official political channel on youtube.com Enhanced branding capabilities Increased video functionality, including longer uploads and custom thumbnail selection
Making videos Macintosh and PC computers all come equipped with basic video editing software that are “drag-and-drop” and based off of power-point like models. Macintosh is eqipped with iMovie and PC’s are equipped with Window’s movie maker. Videos are a fun, easy way to get out a message, show support and encourage sharing. Keep them short, funny, and informative