© Emarketeers 2014
10 ‘Hidden’ Google Tools To Keep
Marketers Ahead Of The Game
By Jonathan Saipe, CEO Emarketeers
28 Marc...
© Emarketeers 2014
Feel free to connect!
http://www.linkedin.com/in/jonathansaipe
http://twitter.com/jonathansaipe
https:/...
© Emarketeers 2014
1. Google Reading Level
© Emarketeers 2014
Filter online content by reading level
© Emarketeers 2014
Content will often need to cater to different audiences
© Emarketeers 2014
Reading level is not great in many London boroughs.
Could Hackney Council improve their readability?
© Emarketeers 2014
A++ To The BBC 
© Emarketeers 2014
2. Google Books
Ngram Viewer
© Emarketeers 2014
Search keywords in millions of books over 500 years
https://books.google.com/ngrams
© Emarketeers 2014
See how popular cocaine became in the 20th century!
https://books.google.com/ngrams
© Emarketeers 2014
As for attitudes towards sex and marriage (!)
https://books.google.com/ngrams
© Emarketeers 2014
Understand how language has changed over time
https://books.google.com/ngrams
© Emarketeers 2014
Alcohol and coffee are on the rise!
https://books.google.com/ngrams
© Emarketeers 2014
Monitor the evolution of engineering and technology
https://books.google.com/ngrams
© Emarketeers 2014
Ngram Viewer can be accessed via definition searches
© Emarketeers 2014
3. Public Data Explorer
© Emarketeers 2014
Search Databases including World Bank, IMF, World Economic
Forum and US Census Bureau to view public da...
© Emarketeers 2014
Which European countries have the safest roads?
© Emarketeers 2014
Who enjoys the fastest broadband speed?
© Emarketeers 2014
Where are you most likely to find a job?
© Emarketeers 2014
4. Display Planner
© Emarketeers 2014
Plan your own GDN media campaigns
© Emarketeers 2014
Filter ad placements by sites, apps or videos
© Emarketeers 2014
5. Page Speed Insights
© Emarketeers 2014
Understand page speed deficiencies
https://developers.google.com/speed/pagespeed/insights
© Emarketeers 2014
© Emarketeers 2014
© Emarketeers 2014
6. Search Queries
(Webmaster Tools)
© Emarketeers 2014
(not provided)!!!
© Emarketeers 2014
Report on search queries with Google WMT
© Emarketeers 2014
Filter by search type and location
© Emarketeers 2014
7. Crawl Errors
(Webmaster Tools)
© Emarketeers 2014
Improve UX and repair link building opportunities
© Emarketeers 2014
8. Google Trends
© Emarketeers 2014
Understand seasonal variations in search
http://www.google.com/trends
© Emarketeers 2014
Monitor share of search by region or time
http://www.google.com/trends
© Emarketeers 2014
Plan content with rising trends
© Emarketeers 2014
9. Google Correlate
© Emarketeers 2014
Find queries with a similar behavioural pattern
http://www.google.com/trends/correlate
© Emarketeers 2014
© Emarketeers 2014
10. Google Images
(Usage Rights)
© Emarketeers 2014
© Emarketeers 2014
Use advanced image search as well
© Emarketeers 2014
Thank you!
• See all webinars and courses at:
http://www.emarketeers.com/
• Or call us on 0845 680 1235...
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10 "Hidden" Google Tools To Keep Marketers Ahead Of The Game

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Google has a large array of tools many of which are not known to marketers, digital planners and content creators. They provide a more detailed understanding of online content, user behaviour across different Google products, mobile usage across territories and more.

Despite their very positive benefits, Google tends not to market them heavily.

During this webinar, Jonathan Saipe, founder of Emarketeers reveals 10 "hidden" Google tools that are guaranteed to make a positive impact on your research, marketing and content planning.

Published in: Marketing

10 "Hidden" Google Tools To Keep Marketers Ahead Of The Game

  1. 1. © Emarketeers 2014 10 ‘Hidden’ Google Tools To Keep Marketers Ahead Of The Game By Jonathan Saipe, CEO Emarketeers 28 March 2014
  2. 2. © Emarketeers 2014 Feel free to connect! http://www.linkedin.com/in/jonathansaipe http://twitter.com/jonathansaipe https://plus.google.com/+JonathanSaipe jsaipe@emarketeers.com
  3. 3. © Emarketeers 2014 1. Google Reading Level
  4. 4. © Emarketeers 2014 Filter online content by reading level
  5. 5. © Emarketeers 2014 Content will often need to cater to different audiences
  6. 6. © Emarketeers 2014 Reading level is not great in many London boroughs. Could Hackney Council improve their readability?
  7. 7. © Emarketeers 2014 A++ To The BBC 
  8. 8. © Emarketeers 2014 2. Google Books Ngram Viewer
  9. 9. © Emarketeers 2014 Search keywords in millions of books over 500 years https://books.google.com/ngrams
  10. 10. © Emarketeers 2014 See how popular cocaine became in the 20th century! https://books.google.com/ngrams
  11. 11. © Emarketeers 2014 As for attitudes towards sex and marriage (!) https://books.google.com/ngrams
  12. 12. © Emarketeers 2014 Understand how language has changed over time https://books.google.com/ngrams
  13. 13. © Emarketeers 2014 Alcohol and coffee are on the rise! https://books.google.com/ngrams
  14. 14. © Emarketeers 2014 Monitor the evolution of engineering and technology https://books.google.com/ngrams
  15. 15. © Emarketeers 2014 Ngram Viewer can be accessed via definition searches
  16. 16. © Emarketeers 2014 3. Public Data Explorer
  17. 17. © Emarketeers 2014 Search Databases including World Bank, IMF, World Economic Forum and US Census Bureau to view public data charts http://www.google.com/publicdata
  18. 18. © Emarketeers 2014 Which European countries have the safest roads?
  19. 19. © Emarketeers 2014 Who enjoys the fastest broadband speed?
  20. 20. © Emarketeers 2014 Where are you most likely to find a job?
  21. 21. © Emarketeers 2014 4. Display Planner
  22. 22. © Emarketeers 2014 Plan your own GDN media campaigns
  23. 23. © Emarketeers 2014 Filter ad placements by sites, apps or videos
  24. 24. © Emarketeers 2014 5. Page Speed Insights
  25. 25. © Emarketeers 2014 Understand page speed deficiencies https://developers.google.com/speed/pagespeed/insights
  26. 26. © Emarketeers 2014
  27. 27. © Emarketeers 2014
  28. 28. © Emarketeers 2014 6. Search Queries (Webmaster Tools)
  29. 29. © Emarketeers 2014 (not provided)!!!
  30. 30. © Emarketeers 2014 Report on search queries with Google WMT
  31. 31. © Emarketeers 2014 Filter by search type and location
  32. 32. © Emarketeers 2014 7. Crawl Errors (Webmaster Tools)
  33. 33. © Emarketeers 2014 Improve UX and repair link building opportunities
  34. 34. © Emarketeers 2014 8. Google Trends
  35. 35. © Emarketeers 2014 Understand seasonal variations in search http://www.google.com/trends
  36. 36. © Emarketeers 2014 Monitor share of search by region or time http://www.google.com/trends
  37. 37. © Emarketeers 2014 Plan content with rising trends
  38. 38. © Emarketeers 2014 9. Google Correlate
  39. 39. © Emarketeers 2014 Find queries with a similar behavioural pattern http://www.google.com/trends/correlate
  40. 40. © Emarketeers 2014
  41. 41. © Emarketeers 2014 10. Google Images (Usage Rights)
  42. 42. © Emarketeers 2014
  43. 43. © Emarketeers 2014 Use advanced image search as well
  44. 44. © Emarketeers 2014 Thank you! • See all webinars and courses at: http://www.emarketeers.com/ • Or call us on 0845 680 1235 or follow us… @Emarketeers http://www.facebook.com/Emarketeers http://www.linkedin.com/company/Emarketeers https://plus.google.com/+Emarketeers

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