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Social Media Techniques


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Social Media Techniques You Can Begin Using Today

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Social Media Techniques

  1. 1. Social Media Techniques You Can Begin Using Today Cindy Royal, Ph.D Assistant Professor Texas State University School of Journalism and Mass Communication [email_address]
  2. 2. Have Passion <ul><li>Care about something </li></ul><ul><li>Be sincere; authentic </li></ul><ul><li>Have a point of view </li></ul><ul><li>You can't fake true passion </li></ul><ul><li>Once you find your true passion, use social media to express yourself; develop personal brand </li></ul>
  3. 3. Start a Blog <ul><li>Blogging allows you to explore your passion, improve writing skills, communicate with others who share your interest </li></ul><ul><li>Explore the topic and become current, eventually an authority </li></ul><ul><li>Blogger is simple; Wordpress allows you to add pages that make it more like a Website </li></ul><ul><li>Free; but pay for a custom domain </li></ul><ul><li>Allows you to have a Web site without knowing how to make one </li></ul><ul><li>Can customize via templates or CSS if you know it </li></ul><ul><li>You can add photos, video, links, other social features </li></ul><ul><li>Tag posts with appropriate key terms to help others find your content </li></ul><ul><li>Include a page with your resume </li></ul>
  4. 4. LinkedIn <ul><li>LinkedIn is the professional social network </li></ul><ul><li>Your LinkedIn profile can connect you to thousands of professionals </li></ul><ul><li>Search for connections at companies of interest </li></ul><ul><li>Create a LinkedIn profile that reflects your interests and background much like a resume </li></ul><ul><li>Include your Website on your LinkedIn profile </li></ul>
  5. 5. Facebook <ul><li>Facebook is a fun place to share with friends </li></ul><ul><li>But remember, any friend can be a potential career contact </li></ul><ul><li>Friend faculty and professional contacts, as long as you keep your Facebook activities professional and above board. Use privacy settings and friends lists carefully. </li></ul><ul><li>Get a custom url for your Facebook profile - </li></ul><ul><li>Start a Facebook Group or Page for your interest. This allows you to communicate with others who share the same interest. </li></ul><ul><li>A Facebook Group is a listing of friends on a separate page, provides its own Wall, discussion, profile, ability to email </li></ul><ul><li>A Facebook Page allows users to become Fans. People will want to associate their interests with you </li></ul><ul><li>Any time you have new content for your blog, post to Facebook </li></ul>
  6. 6. Twitter <ul><li>Start a Twitter account; free & simple </li></ul><ul><li>Follow interesting people. Some suggestions at the end of the presentation </li></ul><ul><li>Don't worry about “What are you doing?” </li></ul><ul><li>It's not as much about who follows you as who you follow </li></ul><ul><li>Sometimes, it's not about the tweet, it's about the link </li></ul><ul><li>Use RSS feeds and widgets to repurpose Twitter to your Web site or blog. New content all the time. </li></ul><ul><li>Respond to questions </li></ul><ul><li>Retweet interesting items </li></ul>
  7. 7. Twitter <ul><li>Use a hashtag for conferences or conversations (#)‏ </li></ul><ul><li>Use a url shortener (, for links </li></ul><ul><li>Any time you have new content for your blog, Tweet it </li></ul><ul><li>Realtime search – ability to see what people are saying about any topic right now </li></ul><ul><li>Trending – ability to see the most popular things people are talking about right now. </li></ul><ul><li>Gary Vaynerchuk - “Twitter is perhaps the most powerful brand-building tool in your toolbox” </li></ul><ul><li>Use Twitter clients like TweetDeck, HootSuite, Seesmic or Tweetie to help organize tweets on your desktop </li></ul>
  8. 8. Photos <ul><li>Join a photo sharing site like Flickr or Picasa </li></ul><ul><li>Learn how to upload photos and create a slideshow </li></ul><ul><li>Use the embed code from the slideshow or follow your blogs rules to embed it on your blog. Use HTML tab in blog form. </li></ul><ul><li>Learn how to optimize photos for the Web via Photoshop or via a Web-based solution like </li></ul><ul><li>Provide interesting captions to your photos that tell the story </li></ul>
  9. 9. YouTube <ul><li>Get an inexpensive camcorder or camera with video capabilities </li></ul><ul><li>Learn to use simple editing software like iMovie or Windows MovieMaker </li></ul><ul><li>Interview people, have a talk show, do a video blog with commentary, make short films, be creative </li></ul><ul><li>Embed the video on your blog. Embed code is readily available to the right of your videos on YouTube </li></ul><ul><li>Your username becomes a channel </li></ul><ul><li>Tag videos with appropriate key terms to help others find your content </li></ul><ul><li>Other sites, like Vimeo, Viddler </li></ul>
  10. 10. <ul><li>Push the envelope with live streaming video </li></ul><ul><li>With a laptop and a Web cam (or camcorder connected to laptop), you can easily broadcast live from an event </li></ul><ul><li>Easy to embed in your blog </li></ul><ul><li>Show pages allow for audience to chat and comment on an episode </li></ul>
  11. 11. Go Mobile <ul><li>Get a smart phone and find apps that will allow you to expand your social media activities </li></ul><ul><li>News apps help you stay in touch </li></ul><ul><li>Twitter apps – Tweetie, Twitterific, Twitterfon, UberTwitter, TwitterBerry – allows you to Tweet when you are on the go. </li></ul><ul><li> – live stream video from phone </li></ul><ul><li>Make your own iPhone app. Companies like iLike provide formats for musicians. Other options </li></ul>
  12. 12. The rest <ul><li>Analytics – use Google Analytics or those associated with your blog platform to get information about users, locations, link referrals, etc. </li></ul><ul><li>Delicious – social bookmarks. Tag interesting articles, put in categories, share with others </li></ul><ul><li>FriendFeed – recently purchased by Facebook. Stay tuned as to how they integrate that in their offering </li></ul><ul><li> – use to upload presentations and pdf's that you can embed on your site </li></ul><ul><li>Use Google Sites to create own Web site; get some html skills and you can host your site anywhere, much more flexible </li></ul><ul><li>Ning or KickApps – start your own social network </li></ul>
  13. 13. Building your community <ul><li>Comment on others blogs, tweets. Become part of the conversation. Others will respond. </li></ul><ul><li>Be positive. A super positive version of yourself. People respond to enthusiasm and will gravitate toward you more readily if you are positive, honest, transparent. </li></ul><ul><li>Focus on building community. Later you may be able to generate revenue from your blog but your focus should be the online presence at this point. </li></ul><ul><li>Include all your social media activities on your business card – domain, Twitter, LinkedIn, Facebook custom url </li></ul><ul><li>Later – advertising, speaking engagements, sell things, write articles, consulting, paying jobs... </li></ul>
  14. 14. Passion <ul><li>None of these strategies will work if you don't have passion, a sincere interest in what you are doing. </li></ul><ul><li>You can't just sign up for one of these accounts and sit back and wait. You must put in time and effort. </li></ul><ul><li>Follow trends in your interest area as well as social and online media. Be aware of changes, new technologies. </li></ul><ul><li>Be open-minded. Be creative. </li></ul><ul><li>Become an active member of the community. </li></ul><ul><li>Help others with their social presence. </li></ul><ul><li>Have fun! </li></ul>
  15. 15. Some Twitter follow recommendations TX State faculty - that's the official txstate twitter Professional Media Other people/organizations
  16. 16. Resources <ul><ul><li>SXSW Interactive - </li></ul></ul><ul><ul><li>Wired Magazine - </li></ul></ul><ul><ul><li> - Great Work Gallery - </li></ul></ul><ul><ul><li>Online Journalism Awards - </li></ul></ul><ul><ul><li>Knight Digital Media Center - </li></ul></ul><ul><ul><li>Online Journalism Review Archives - </li></ul></ul><ul><ul><li>Interactive Narratives - </li></ul></ul><ul><ul><li>We The Media by Dan Gillmor </li></ul></ul><ul><ul><li>Convergence Culture by Henry Jenkins </li></ul></ul><ul><ul><li>The Long Tail and Free by Chris Anderson </li></ul></ul><ul><ul><li>What Would Google Do? by Jeff Jarvis </li></ul></ul><ul><ul><li>Remix by Lawrence Lessig </li></ul></ul><ul><ul><li>Editor & Publisher Awards - </li></ul></ul><ul><ul><li>Journal of Computer-Mediated Communication - </li></ul></ul>
  17. 17. Key Terms <ul><li>Blog </li></ul><ul><li>Web 2.0 </li></ul><ul><li>User-generated content </li></ul><ul><li>Mobile/Moblogging </li></ul><ul><li>Mashup </li></ul><ul><li>RSS </li></ul><ul><li>Tag/ Tag Cloud </li></ul><ul><li>Podcast/Vcast </li></ul><ul><li>Wiki </li></ul><ul><li>Web-first journalism </li></ul><ul><li>Programmer/Journalist </li></ul><ul><li>OpenSocial/Facebook Connect </li></ul><ul><li>Widgets/Apps </li></ul>