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Social Media for Festivals and Events


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Presentation for the Texas Festivals & Events Association, July, 2009.

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Social Media for Festivals and Events

  1. 1. Carla Pendergraft Associates Web Design
  2. 2. <ul><li>Characteristics of Social Media… statistics </li></ul><ul><li>Reasons to Use It </li></ul><ul><li>Touch on blogs </li></ul><ul><li>How to Listen – setting up alerts </li></ul><ul><li>Intro to Facebook </li></ul><ul><li>Intro to Twitter </li></ul>
  3. 3. <ul><li>How many have a personal Facebook page? </li></ul><ul><li>Business/Fan Page? </li></ul><ul><li>How many are on Twitter? </li></ul><ul><li>LinkedIn? </li></ul><ul><li>How many have a blog? </li></ul><ul><li>This will be an interactive seminar – questions encouraged! </li></ul><ul><li>Crowdsourcing – Social Media in real life </li></ul>
  4. 4. <ul><li>It’s about conversations and communities </li></ul><ul><li>It requires a new way of thinking. </li></ul><ul><li>Push vs. Pull; Telling vs. Asking </li></ul><ul><li>Allows your audience to connect with you and with each other . </li></ul>
  5. 5. <ul><li>Facebook – 200 million users, top 10 website </li></ul><ul><li>MySpace – 110 million users </li></ul><ul><li>LinkedIn – about 30 million users </li></ul><ul><li>Twitter – 54 million visits per month </li></ul><ul><li>YouTube – 70 million videos </li></ul><ul><li>Flickr – hosts over 2 billion images </li></ul><ul><li>Blogs – over 200 million </li></ul><ul><li>And new social communities are added every day. </li></ul>
  6. 6. <ul><li>Promote your festival or event – and the events that lead up to it </li></ul><ul><li>Make announcements about performers when they are signed—and other plans as they firm up </li></ul><ul><li>Ask for volunteers </li></ul><ul><li>Ask for opinions – who do they want to see perform? </li></ul><ul><li>Drive traffic to your main website </li></ul><ul><li>Speak to a younger demographic </li></ul><ul><ul><li>Wine and Cheese Festival </li></ul></ul>
  7. 7. <ul><li>If an ad rep came to you and said, </li></ul><ul><ul><li>I’ve got a way for you to advertise to 200 million people who can choose to listen to your ad because they’re interested in what you offer. But the catch is, you have to spend some time learning how to use it. You’ll have to update it regularly, and listen for any questions from your audience. And… it’s free. </li></ul></ul>
  8. 8. <ul><li>Just choose a couple of tools to begin with </li></ul><ul><li>Don’t let it take over your life </li></ul><ul><li>Share the duties with others, if possible. </li></ul><ul><li>Start by listening – we’ll show you how </li></ul><ul><li>Don’t neglect your core website </li></ul>
  9. 9. <ul><li>Go to and set up alerts to be sent to your email. Choose “Comprehensive” to monitor blogs, video, news, web, etc. (Requires gmail account) </li></ul><ul><ul><li>Set up an alert on your festival, event or business name </li></ul></ul><ul><ul><li>You may want to set up an alert on your own name as well. </li></ul></ul>
  10. 11. <ul><li>Use a blog if you need to explain things in greater detail. </li></ul><ul><li>Who will commit to post on the blog? </li></ul><ul><li>Google loves blogs </li></ul><ul><li> - 5 minute setup </li></ul>
  11. 12. Some customers prefer to post a question on a blog rather than call or email.
  12. 13. <ul><li>Profiles refer to personal profiles </li></ul><ul><li>Facebook Groups are for groups of people with some interest in common – biking, Star Trek, etc. </li></ul><ul><li>Facebook Pages are for businesses, including non-profits. </li></ul><ul><li>Pages are visible to everyone, even those who are not a member of Facebook </li></ul><ul><li>Pages allow you to view statistics on page usage (“Insights”) </li></ul>
  13. 15. <ul><li>Go to </li></ul><ul><li>You’ll need to choose your category. </li></ul><ul><ul><li>Many festivals choose Brand, Product or Organization – Non-Profit </li></ul></ul><ul><ul><li>Some choose “Other Business” </li></ul></ul><ul><ul><li>Some choose something related to the festival, such as “film” for film festivals </li></ul></ul><ul><ul><li>If you have trouble deciding, search and find 2-3 competitors with Facebook business pages, and observe what they use. </li></ul></ul><ul><ul><li>The category cannot be changed, once chosen! </li></ul></ul>
  14. 16. <ul><li>If you are a business: </li></ul><ul><ul><li>Local or Brand, Product or Organization </li></ul></ul><ul><ul><li>Subcategory: choose the appropriate business </li></ul></ul><ul><li>Use the actual name of your entity </li></ul><ul><ul><li>“ Texas Book Festival” </li></ul></ul><ul><ul><li>“ Texas Crawfish Festival” </li></ul></ul><ul><ul><li>And so on… </li></ul></ul><ul><li>Sign with your own name where it asks if you are authorized to create the page. </li></ul>
  15. 17. <ul><li>Upload your logo – approx. 200 x 200 </li></ul><ul><li>Fill in your business details on the Info tab </li></ul><ul><li>Look at what others in your industry are posting, and follow their style and lead. </li></ul>
  16. 18. <ul><li>Wall – mini press releases, announcements </li></ul><ul><li>Info – static information about your business. Overview, mission, etc. </li></ul><ul><li>Photos – multiple photo albums </li></ul><ul><li>Many other possible tabs; start with these 3 and build. </li></ul><ul><li>You can even add custom tabs! </li></ul>
  17. 19. <ul><li>When you have as much information loaded in as possible, you will “publish” the page. </li></ul><ul><li>To go to your Page, the easiest way is to search for it by its name, using the Facebook search box. </li></ul><ul><li>To edit your Page, click on “edit page” underneath your logo. </li></ul><ul><li>In the administrative interface, you can add other admins, change settings, add special tabs, and so on. </li></ul>
  18. 20. <ul><li>Put a Facebook icon on your website’s home page. </li></ul><ul><li>For the link, go to your new Page, and copy it from the address bar. </li></ul><ul><li>Promote your Facebook page in your communications such as newsletters. </li></ul><ul><li>Encourage your fans to share the Page with their friends when you send out Updates. </li></ul>
  19. 21. <ul><li>Facebook wants your fans to interact with your Page: </li></ul><ul><ul><li>Wall posts </li></ul></ul><ul><ul><li>Likes </li></ul></ul><ul><ul><li>Comments </li></ul></ul><ul><li>Ask questions of your fans </li></ul><ul><li>Use humor where appropriate </li></ul><ul><li>Post items that provoke comments </li></ul>
  20. 23. <ul><li>Over 1,400 “Fans” who receive the festival’s updates </li></ul><ul><li>Hours of the festival </li></ul><ul><li>Parking information – Costs – etc. </li></ul><ul><li>Links to Website, Twitter feed </li></ul><ul><li>Performers – stories </li></ul><ul><li>Parade winners </li></ul><ul><li>Contest winners with pictures and link to news article </li></ul><ul><li>10 photo albums </li></ul><ul><li>YouTube videos – previews of the festival </li></ul>
  21. 25. <ul><li>Over 2,100 fans </li></ul><ul><li>“ Thank yous” to supporters </li></ul><ul><li>Photos of parties, celebrities, awards banquet </li></ul><ul><li>Info on booking a hotel room </li></ul><ul><li>Film stills of films up for an award </li></ul><ul><li>Photos uploaded by fans who were present </li></ul><ul><li>Discussion board </li></ul><ul><li>Video </li></ul><ul><li>And so on… </li></ul>
  22. 27. <ul><li>6,371 fans </li></ul><ul><li>Custom “Hooked on Stratford” tab with trivia game </li></ul><ul><li>Active discussions on topics </li></ul><ul><ul><li>Next season lineup </li></ul></ul><ul><ul><li>Questions/answers from actors, directors, designers, and artisans involved in the festival </li></ul></ul>
  23. 30. <ul><li>Hashtags are ways to group and search for ideas. </li></ul><ul><ul><li>A search on #festival brings up all the Twitter comments from various festivals worldwide. </li></ul></ul><ul><ul><li>Connect with colleagues and new friends. </li></ul></ul><ul><ul><li>Observe how other festivals and events are using Twitter. </li></ul></ul>
  24. 32. <ul><li>Tweetdeck currently only posts to FB personal profile and Twitter. </li></ul><ul><li>Use to post to FB Business Page, Twitter, and blogs simultaneously. </li></ul><ul><li>Only for short posts </li></ul>
  25. 33. Good way to search for a Twitter name you can use!
  26. 34. <ul><li>Must not contain spaces. </li></ul><ul><li>Aspen Music Festival – aspenmusic </li></ul><ul><li>Sydney Festival – sydney_festival </li></ul><ul><li>Tempe Music Festival – TempeMusicFest </li></ul><ul><li>Edinburgh Festival – edinburghfest </li></ul><ul><li>Utah Arts Festival – UtahArtsFest </li></ul><ul><li>Texas Book Festival - texasbookfest </li></ul>
  27. 35. <ul><li>Decide what your voice and theme will be before you start. Don’t tweet about your breakfast! </li></ul><ul><li>Dialog with other Twitterers. You address another person on Twitter by using their username and the “@” sign. Example: “@carlawaco”. </li></ul><ul><li>Post interesting articles you find. </li></ul>
  28. 36. <ul><li>It’s not a competition to get the highest number of followers. </li></ul><ul><li>Follow people who criticize you. </li></ul><ul><li>“ Retweet” interesting posts from others – use RT and the other poster’s Twitter ID. Example: </li></ul><ul><ul><li>RT @carlawaco: [original post goes here] </li></ul></ul>
  29. 37. <ul><li>Hashtags (#) are used to group posts into topics (example: #festival). Go to or to see the most popular hashtags. </li></ul><ul><li>Use to shorten the URLs that you post. </li></ul><ul><li>Download a Tweetdeck ( ) to manage Twitter. </li></ul>
  30. 38. <ul><li>YouTube – upload some videos and display them on your website and/or Facebook page. </li></ul><ul><li>Flickr – Create a photo gallery of pictures from the various events you conduct. Put a link to the gallery from your website or FB page. </li></ul><ul><li>LinkedIn – Use this to create your personal brand. </li></ul><ul><li>Blogs – Create one at and put a link to it on your website. </li></ul><ul><li>MySpace – in decline except for music/bands </li></ul>
  31. 40. <ul><li>Login to your personal Facebook account. </li></ul><ul><li>If you do not yet have one, go to and follow the steps. </li></ul><ul><li>If you already have a personal Facebook account, go to: </li></ul><ul><ul><li> and get started. </li></ul></ul><ul><li>My Facebook logo is 200x150 </li></ul>
  32. 41. <ul><li>Go to </li></ul><ul><li>Choose a name for your festival, and create your account. </li></ul><ul><li>Do a test tweet! </li></ul><ul><li>Start following others in your vicinity! </li></ul><ul><li>Do some searches. </li></ul><ul><li>My Twitter logo is 185x185 </li></ul><ul><li>Or go here for downloadable templates: </li></ul>