WordCamp Omaha: Building audience with great content and Jetpack

Christoph Trappe
Christoph TrappePublic Relations Leader | Marketing + Communications Exec | Story Marketer | Author | Speaker |
Building audience with
Jetpack
By @ctrappe
Christoph Trappe
@ctrappe
Top social media healthcare
influencer
Top content marketer
IMA Internet Marketer of 2015
Hi!
@ctrappe@ctrappe#wcoma
Rules! :)
Questions? Ask ‘em!
Live tweeting, blogging, etc. is encouraged!
I’m live tweeting this!
@ctrappe#wcoma
Slides:
Authenticstorytelling.net/wcoma
Please use the hashtag!
#wcoma
@ctrappe@ctrappe#wcoma
Three types of content distribution
Earned Owned Paid
@ctrappe#wcoma
Content might be king, but distribution
runs the day-to-day.
@ctrappe#wcoma
Growth
@ctrappe#wcoma
@ctrappe#wcoma
@ctrappe#wcoma
@ctrappe#wcoma
The tools...
@ctrappe#wcoma
Not Jetpack but worth mentioning: Editorial Calendar
WordCamp Omaha: Building audience with great content and Jetpack
@ctrappe#wcoma
WordCamp Omaha: Building audience with great content and Jetpack
WordCamp Omaha: Building audience with great content and Jetpack
Social Distribution
@ctrappe#wcoma
WordCamp Omaha: Building audience with great content and Jetpack
@ctrappe#wcoma
Email is not dead!
@ctrappe#wcoma
@ctrappe#wcoma
Widgets and WP-Insert Code Plugin
<h3>Don't miss the next blog post:</h3>
<p>[jetpack_subscription_form]
@ctrappe#wcoma
Top posts and pages
@ctrappe#wcoma
Sometimes that works and sometimes it doesn’t
@ctrappe#wcoma
Not always perfect today!
@ctrappe#wcoma
In sidebar…
@ctrappe#wcoma
Updates, updates, updates!
@ctrappe#wcoma
Remember: The tool won’t create the
great content for you!
@ctrappe#wcoma
After good content determine
needed functionality
@ctrappe#wcoma
Questions?
#wcoma
@ctrappe#wcoma
Quick survey
Please rate this session now by texting to:
319-389-9853
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@ctrappe@ctrappe@ctrappe#wcoma
Christoph Trappe
@ctrappe
319-804-9853
ctrappe@gmail.com
Slides: AuthenticStorytelling.net/wcoma
Stay in touch!
@ctrappe#wcoma
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WordCamp Omaha: Building audience with great content and Jetpack

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