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#DES201921-23 MAY, MADRID @ctrappe
21-23 MAY, MADRID #DES2019
#DES201921-23 MAY, MADRID @ctrappe
Change is SO HARD!!!!!
#DES201921-23 MAY, MADRID @ctrappe
Ch-ch-change: How to
stay ahead of the game
#DES201921-23 MAY, MADRID @ctrappe
Change is SO HARD!!!!!
#DES201921-23 MAY, MADRID @ctrappe
Change is SO HARD!!!!!
#DES201921-23 MAY, MADRID @ctrappe
#DES201921-23 MAY, MADRID @ctrappe
#DES201921-23 MAY, MADRID @ctrappe
#DES201921-23 MAY, MADRID @ctrappe
#DES201921-23 MAY, MADRID @ctrappe
The content arms race
and here’s why it
matters
#DES201921-23 MAY, MADRID @ctrappe
0
500
1000
1500
2000
2500
3000
50,000 plus
10,000-49,999
5,000-9,999
1,000-4,999
500-999
100-499
under 100
Article views
#DES201921-23 MAY, MADRID @ctrappe
#DES201921-23 MAY, MADRID @ctrappe
#DES201921-23 MAY, MADRID @ctrappe
#DES201921-23 MAY, MADRID @ctrappe
Strategy
Nonstop
action
Ongoing
evaluation
Build on it
#DES201921-23 MAY, MADRID @ctrappe
It’s not about catching up, but
about implementing your strategy
today and building on yesterday!
#DES201921-23 MAY, MADRID @ctrappe
BE PART OF IT!
#DES2019

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DES Madrid 2019: Ch-ch-change: How to always keep your content strategy up to date with less effort