WordCamp Omaha 2014: Branding with WordPress

Christoph Trappe
Christoph TrappePublic Relations Leader | Marketing + Communications Exec | Story Marketer | Author | Speaker |
Building your brand with
WordPress
By @ctrappe
WordCamp Omaha 2014
August 2014
@ctrappe #wcoma2014
AuthenticStorytelling.net
Rules, etc.
● Feel free to blog, live tweet, etc.
● Questions? Ask ‘em.
● Slides are at:
AuthenticStorytelling.net/wcoma2014
@ctrappe #wcoma2014
AuthenticStorytelling.net
WordCamp Omaha 2014: Branding with WordPress
WordCamp Omaha 2014: Branding with WordPress
@ctrappe #wcoma2014
AuthenticStorytelling.net
Not rhetorical! :)
How do you build a relevant audience?
@ctrappe #wcoma2014
AuthenticStorytelling.net
@ctrappe #wcoma2014
AuthenticStorytelling.net
We connect and deal with people we like,
trust and who add meaning to our lives!
@ctrappe #wcoma2014
AuthenticStorytelling.net
Today...
Not talking about..
● Lead generation
● Messaging
● Manipulation
Talking about:
● Inclusive strategy
● Storytelling
● Meaningful sharing
@ctrappe #wcoma2014
AuthenticStorytelling.net
Not rocket science: All interactions
100 percent
@ctrappe #wcoma2014
AuthenticStorytelling.net
What percentage online?
@ctrappe #wcoma2014
AuthenticStorytelling.net
Usual guesses:
Online
50-70 percent
Offline
50-30 percent
Source: Jonah Berger’s “Contagious: Why Things Catch on.”
@ctrappe #wcoma2014
AuthenticStorytelling.net
Actual breakdown ...
But the perception …
And people are online!
Online:
7 percent
Offline:
93 percent
@ctrappe #wcoma2014
AuthenticStorytelling.net
What to do first…
Why?
I do what I do because ...
@ctrappe #wcoma2014
AuthenticStorytelling.net
Why?
Share that… publicly.
Scary?
@ctrappe #wcoma2014
AuthenticStorytelling.net
Benefits?
Connections
Business
Meaning
@ctrappe #wcoma2014
AuthenticStorytelling.net
How to get there?
Decision time: Do you want to?
Commit the time
Decide what to share!
Constant, relevant, new!
“On Facebook much?”
@ctrappe #wcoma2014
AuthenticStorytelling.net
Tools
Pick the right tools
@ctrappe
TrappeDigital.com
@ctrappe #wcoma2014
AuthenticStorytelling.net
Getting started
Go
Make it a habit
Measure what works and what doesn’t
@ctrappe #wcoma2014
AuthenticStorytelling.net
Questions? Comments?
Christoph Trappe
@ctrappe
AuthenticStorytelling.net
319-804-9853
ctrappe@gmail.com
@ctrappe #wcoma2014
AuthenticStorytelling.net
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WordCamp Omaha 2014: Branding with WordPress

Editor's Notes

  1. Why are you doing what you are doing?