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Mini Project Job Targeting
Value‐Added Employment Search
Mark Rome
Mark Rome / mark_rome@hotmail.com
2
Takeaway 1
– The economy needs to create 6.4 million more jobs for a complete
recovery
Takeaway 2
– Offer job candidates an effective alternative to submitting countless 
resumes to non‐standard job descriptions
Takeaway 3
– Provide job candidates the tools to create mini projects targeted to 
specific employers, a specific industry, a specific location, etc.
Takeaway 4
– Help job candidates secure the best possible job with the most 
suitable employers
Takeaway 5
– Help employers hire for the best possible outcomes, rather than hire 
the best that apply
Key TakeawaysKey Takeaways
Mark Rome / mark_rome@hotmail.com
3
Unemployment & Underemployment
• The economy needs to create 6.4 million more 
jobs for a complete recovery
– About half for college‐educated workers
– To combat flat wages and a slack labor market that continues 
to plague it
Report: Georgetown University
Center on Education and the Workforce
Unengaged Labor Force
• 54% of employees are “unengaged”
Study: Gallop
ProblemProblem
Mark Rome / mark_rome@hotmail.com
4
Mini‐Project Job Targeting
• Help employers hire for the best possible 
outcomes, rather than hire the best that apply
• Help job seekers secure more meaningful 
employment
• Lower the barriers to entry into the job market 
for applicants
Unique Value PropositionUnique Value Proposition
Mark Rome / mark_rome@hotmail.com
5
Best that Apply
Job Postings
• Skills (Hard)
• Responsibilities
• Qualifications
• Certifications
• Years of Experience
• References
Disadvantage
• Employers risk hiring individuals that
can’t deliver desired outcomes and/or
fit within their culture.
Best Possible Outcomes
Mini-Project Profiles
• Capabilities (Proven)
• Performance Level
• Accomplishments
• Career Plan
• Skills (Hard & Soft)
• Responsibilities
• Qualifications
• Certifications
Advantage
• Employers hire individuals that can
deliver desired outcomes and fit within
their culture.
Market: Hiring ProcessMarket: Hiring Process
Mark Rome / mark_rome@hotmail.com
6
StakeholdersStakeholders
Job Applicants
• Unemployed & underemployed
• Seeking career advancement, better pay & 
benefits, more responsibility,  etc
Employers
• Advertise for job openings
• Attract followers
Recruiters
• Seek insight & intelligence into pool of qualified 
candidates
Mark Rome / mark_rome@hotmail.com
7
Expanded OfferingExpanded Offering
New Tools & Techniques for Job Seekers
• Mini Project Development
– Templates & samples to help job seekers create mini projects 
that demonstrate their capabilities to prospective employers
• Targeted Audience
– Generic
• Industry, Size of Company (# of employees, annual revenue, 
etc.), Location, etc.
– Specific
• Company, Company Leaders/Managers, Job Title, etc.
• Go Behind Closed Doors
– Solicit feedback from current employees or individuals that have
previously worked for targeted employers, and have worked for 
select leaders & managers
Mark Rome / mark_rome@hotmail.com
8
2.4M1.6M1M700k50090kSubscriptions
Sales & Marketing
Q3
2017
Development
A4
2017
Q2
2017
Q1
2017
Q4
2016
Q3
2016
Q2
2016
Q1
2016
MilestonesMilestones
Mark Rome / mark_rome@hotmail.com
9
FinancialsFinancials
Assumptions
1) Between 2M to 5M individuals worldwide are aggressively seeking new
opportunities at any given time and will purchase a subscription
2) Basic subscribers ($4.99 per month) account for 65% of users, Premium
subscribers ($8.99 per month) account for 35% of users
2016 2017 2018 2019 2020
Revenue $3,657,398 $75,809,924 $204,857,248 $223,480,634 $223,480,634
COGS $2,543,668 $7,837,008 $14,367,847 $14,367,847 $14,367,847
Gross Margin $1,113,730 $67,972,917 $190,489,401 $209,112,787 $209,112,787
% GM 30.5% 89.7% 93.0% 93.6% 93.6%
SG&A $1,186,180 $56,168,993 $111,847,986 $111,907,986 $111,987,986
EBITDA ($72,450) $11,803,924 $78,641,415 $97,204,801 $97,124,801
Profit Margin ‐2.0% 15.6% 38.4% 43.5% 43.5%
NET INCOME ($941,698) $5,438,121 $56,508,345 $69,873,983 $69,816,383
Net Free Cash Flow ‐$                 4,796,894$       61,462,841$     131,494,426$      201,468,412$     
Mark Rome / mark_rome@hotmail.com
10
ContactContact
Mark Rome
• 25(+) years finance, accounting & operational leadership
• 2 startups with successful exits (IPO / acquisition by PE)
(602)358‐9586
mark_rome@hotmail.com

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