Six steps to move from traditional marketing to authentic storytelling
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Six steps to move from traditional marketing to authentic storytelling
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This session was presented in Mumbai on Nov. 1 and offers and walks you through steps that can be implemented on Monday to get your authentic storytelling - whether it’s for your organization or your personal brand - going.
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Six steps to move from traditional marketing to authentic storytelling
- 1. 6 Steps to stop traditional marketing and start authentic blogging By @ctrappe Mumbai
- 2. Why listicles? 6 reasons to blog 22 ways to waste time 18 ways to turn your computer on
- 4. Traditional marketing I’m the best. Buy from me. People #bnlf @ctrappe
- 5. Next buzz phrase: Two-way conversation Me You #bnlf @ctrappe
- 6. Wait, why aren’t millions talking to me? #bnlf @ctrappe
- 7. Try more of a community Me You Stories Stories Stories Stories Stories #bnlf @ctrappe
- 8. Try more of a community Me You Stories Stories Stories Stories Stories Conversation Conversation Conversation Conversation Conversation #bnlf @ctrappe
- 9. Try more of a community Me You Stories Stories Stories Stories Stories Conversation Conversation Conversation Conversation Conversation Transactions Transactions Transactions Transactions Transactions Transactions #bnlf @ctrappe
- 10. Try more of a community Me You Stories Stories Stories Stories Stories Conversation Conversation Conversation Conversation Conversation Transactions Transactions Transactions Transactions Transactions Transactions #bnlf @ctrappe
- 11. Today’s exercises: 1) Reflect on own 2) Share with neighbors 3) Share with group #bnlf @ctrappe
- 12. 1.Make up your mind … and go. #bnlf @ctrappe
- 13. Make up your mind exercise • Why do it? • Negative consequences? • Who needs to buy in?
- 14. 2. Determine the need #bnlf @ctrappe
- 15. Don’t overthink this! Some needs aren’t apparent!
- 17. Determine need
- 18. Offline listening is OK, too!
- 19. Exercise: What need are you filling?
- 24. Buy-in exercise • How will you handle getting buy-in? Or will you? • Conversations to be had. • Let’s take it step by step.
- 26. What makes a good story? • Conflict • Authenticity • For a defined audience
- 27. Story shopping
- 28. Picking the right details
- 29. Don’t forget about the end
- 30. Authentic stories don’t have right answers. #bnlf @ctrappe
- 31. #bnlf @ctrappe
- 32. #bnlf @ctrappe
- 33. Image courtesy of digidreamgrafix at FreeDigitalPhotos.net #bnlf @ctrappe
- 34. Story exercise • What’s a recent story that is worth sharing 1. Think about it first 2. Share with neighbor 3. Group discussion
- 36. HOW DO WE KNOW IT’S WORKING? Yes, I’m yelling! Ha.
- 40. Exercise: How will you measure success? Why?
- 41. Sometimes you can’t measure success or ROI. #bnlf @ctrappe
- 42. 6. How to keep going. This is a marathon not a sprint. #bnlf @ctrappe
- 43. Use every piece of content at least on six channels.
- 44. Get on a schedule Social Blog
- 45. Politically incorrect .... #bnlf @ctrappe
- 46. Politically incorrect isn’t always actually incorrect. #bnlf @ctrappe
- 47. If you only link on social media, you aren’t doing it right! #bnlf @ctrappe
- 49. 60 – Talking 30 – Responding/Resharing 10 - Links #bnlf @ctrappe
- 50. In review 1. Make up your mind 2. Determine the need 3. Buy-in 4. Stories 5. How to measure success and when it’s OK not to be able to measure it! 6. Keep going! This is a marathon not a sprint