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B2B Digital Marketing Strategies for Trade Show Promotion
- 1. BizExpo 2017 Digital Marketing Strategies B2B Companies Must Use
- 2. B2B Businesses Can’t Ignore This… @MilwaukeePPC #BizExpoMKE “Nearly half of B2B marketers expect to invest more in digital marketing this year; 38% of marketers plan to spend 60% or more of their marketing budget online.” - DemandWave Source: http://www.cmo.com/features/articles/2017/2/6/2017-state-of-b2b-digital-marketing.html
- 3. Hi. I’m Joe Martinez @MilwaukeePPC “2016 Top 5 Rising Star in PPC” – PPC Hero #BizExpoMKE
- 6. Fun Joe Fact: I Collect Baseball Autographs Willie Mays Hank Aaron @MilwaukeePPC #BizExpoMKE
- 7. Let’s Start by Focusing on Where We Are Right Now @MilwaukeePPC #BizExpoMKE
- 9. How Granular Put Our Stamp on BizExpo @MilwaukeePPC #BizExpoMKE
- 10. Targeted BizExpo Keywords in AdWords @MilwaukeePPC #BizExpoMKE
- 11. Showed Up Higher Than the Organic Results @MilwaukeePPC #BizExpoMKE
- 13. Created a Local Awareness Facebook Campaign @MilwaukeePPC #BizExpoMKE
- 14. Selected Minimum Radius of One Mile @MilwaukeePPC #BizExpoMKE
- 15. Selected Start and Stop Time of the Campaign @MilwaukeePPC #BizExpoMKE
- 16. Created Ads Speaking to Attendees @MilwaukeePPC #BizExpoMKE
- 18. Google Analytics Demographic Audiences @MilwaukeePPC #BizExpoMKE
- 19. Google Analytics Behavior Audiences @MilwaukeePPC #BizExpoMKE
- 20. Layer Your Remarketing Audiences @MilwaukeePPC #BizExpoMKE
- 21. If You Use Google Tag Manager @MilwaukeePPC #BizExpoMKE
- 22. Google Analytics Event Action Audiences @MilwaukeePPC #BizExpoMKE
- 23. Remarketing Exists In More Places Than Google @MilwaukeePPC #BizExpoMKE
- 25. What Is Customer Match? @MilwaukeePPC #BizExpoMKE Email Lists Users Online
- 26. Best Part About Customer Match @MilwaukeePPC #BizExpoMKE NEVER
- 27. Facebook Customer Match Requirements • Can target by phone number or email address • Phone numbers & emails must associated with a user’s Facebook account • Minimum list of 20 unique users, but a list of hundreds is recommended for exposure @MilwaukeePPC #BizExpoMKE
- 28. AdWords Customer Match Requirements • Minimum list of 1,000 emails • Emails must be Gmail or associated with a Google account • Can only be used for Search, Gmail or YouTube ads @MilwaukeePPC #BizExpoMKE
- 29. Allows Advertisers to Change the Message @MilwaukeePPC #BizExpoMKE New users: Customer list:
- 30. Collect Leads Directly on Social Media @MilwaukeePPC #BizExpoMKE
- 31. Facebook Lead Gen Ad Example @MilwaukeePPC #BizExpoMKE
- 32. Add on Amazing Targeting - Facebook @MilwaukeePPC #BizExpoMKE
- 33. LinkedIn Lead Gen Ad Example @MilwaukeePPC #BizExpoMKE
- 34. Add on Amazing Targeting - LinkedIn @MilwaukeePPC #BizExpoMKE
- 35. Export Leads or Transfer Them to Your CRM Facebook LinkedIn & Facebook More… @MilwaukeePPC #BizExpoMKE
- 37. Stop Assuming YouTube Isn’t for You @MilwaukeePPC #BizExpoMKE
- 38. YouTube reaches over 1 Billion users. Almost one-third of all Internet users. Source: https://www.youtube.com/yt/press/statistics.html @MilwaukeePPC #BizExpoMKE
- 39. YouTube reaches more 18-34 and 18-49 year- olds than any cable network in the United States. Source: https://www.youtube.com/yt/press/statistics.html @MilwaukeePPC #BizExpoMKE
- 40. More than half of YouTube views come from mobile devices. Source: https://www.youtube.com/yt/press/statistics.html @MilwaukeePPC #BizExpoMKE
- 41. Try the YouTube Director App youtube.com/yt/advertise/make-video-ads.html @MilwaukeePPC #BizExpoMKE
- 43. Option to Search by Industry @MilwaukeePPC #BizExpoMKE
- 45. This FREE Video Only Took Us an Hour to Make @MilwaukeePPC #BizExpoMKE
- 46. Be Specific with Your Video Targeting granularmarketing.com/youtube-targeting-infographic @MilwaukeePPC #BizExpoMKE
- 47. Branding with Video Leads to More Interest @MilwaukeePPC #BizExpoMKE
- 48. More Interest = More Brand Searches @MilwaukeePPC #BizExpoMKE
- 49. Understanding the Value of Video “How is YouTube helping my overall business goals?” “How is YouTube helping my direct return?” @MilwaukeePPC #BizExpoMKE
- 51. We Live in a Multi-Touchpoint World @MilwaukeePPC #BizExpoMKE Source: https://www.thinkwithgoogle.com/advertising-channels/mobile/device-use-marketer-tips/
- 52. Mobile Traffic Is Increasing @MilwaukeePPC #BizExpoMKE The 3 largest clients I currently manage
- 53. If We Spent a Little More Time on Mobile CRO @MilwaukeePPC #BizExpoMKE
- 54. Do You Think This Site Converts on Mobile? @MilwaukeePPC #BizExpoMKE
- 55. Now We’re Getting Better @MilwaukeePPC #BizExpoMKE
- 56. Track Those Calls! @MilwaukeePPC #BizExpoMKE
- 57. Example of CallRail @MilwaukeePPC #BizExpoMKE
- 58. Set Up Phone Calls as Goals @MilwaukeePPC #BizExpoMKE
- 59. Your Marketing Is Better Than You Realized @MilwaukeePPC #BizExpoMKE For one of my largest B2B clients, CallRail goals are over 80% of total goal conversions!
- 60. Look at the Full Landscape @MilwaukeePPC #BizExpoMKE
- 61. Shifting Focus from ROI to Lifetime Value @MilwaukeePPC #BizExpoMKE
- 62. Do You Even Know How Much a Lead Is Worth? @MilwaukeePPC #BizExpoMKE
- 63. Look at Investing into a CRM @MilwaukeePPC #BizExpoMKE
- 64. You Can Track Lead Value in Analytics @MilwaukeePPC #BizExpoMKE
- 65. How We Typically Calculate ROI @MilwaukeePPC #BizExpoMKE (Revenue – Marketing Cost) ROI = Marketing Cost
- 66. Example If Looking at First, Closed Sale @MilwaukeePPC #BizExpoMKE ($5,000 – $2,000) = 150% $2,000
- 67. If CRM Says the Customer Buys Same Service 2 More Times @MilwaukeePPC #BizExpoMKE ($15,000 – $2,000) = 650% $2,000
- 68. LTV Gives Better Data on Where to Funnel Your Dollars @MilwaukeePPC #BizExpoMKE Image Source: https://digiday.com/marketing/social-media-marketing-myth/
- 69. Here are the Slides! - Visit us at Booth 216 granularmarketing.com/bizexpo-2017 @MilwaukeePPC #BizExpoMKE